I offer contract and freelance services in UX/UI design, branding, and graphic design. I collaborate with clients and teams to create design solutions that simplify user experiences and enhance brand identities. My work includes UX research, information architecture, wireframes, and high-fidelity prototypes. I also develop brand strategies, visual identities, and marketing graphics. I excel in team environments, leveraging diverse perspectives to achieve impactful results.

As Principal Product Designer at Rogers, I led the design and execution of several key projects for iOS and Android that enhanced customer experiences on the app platforms. Some of these projects included:• Customer Support Channel: Designed and launched support channel within Rogers and Fido mobile app, providing customers easy access to help and resources while reducing customer care contacts.• eSIM Activation: Developed an intuitive in-app eSIM activation process, simplifying onboarding for new users and improving overall accessibility.• Sign-In Experience: Redesigned the app's sign-in experience to enhance security and user convenience, increasing user retention and satisfaction.• Hardware Buy Flows: Created efficient and user-friendly flows for purchasing hardware through the app, leading to higher conversion rates and customer engagement.I collaborated closely with cross-functional teams, including UX research, product managers, developers, and business stakeholders, to ensure a cohesive and user-centred approach. My role also involved mentoring and guiding designers, fostering a culture of innovation and collaboration.

As the Director of RCI Digital UX and Design, I led a dynamic team that helped shape the digital presence of Rogers Communications. My role involved overseeing the design and user experience strategy for Rogers.com and Fido.ca, two of the company's vital online properties. Key achievements during this period include:• Redesign of Rogers.com and Fido.ca: Directed the internal UX team and external vendors in a comprehensive redesign of these websites, enhancing user experience and driving increased engagement and conversions.• Foundation for Rogers' Design System: Spearheaded the creation of Rogers' first digital design system, establishing consistent design standards and improving efficiency across UX, front-end development and QA.• Team and Budget Management: Successfully managed a team of over 50 professionals, including UX designers, researchers, and external vendors. I also oversaw the design budget, ensuring the optimal allocation of resources to support high-quality deliverables.I played a key role in fostering a culture of collaboration within the UX and design team, working closely with cross-functional teams to set the strategic direction. By fostering collaboration and embracing user-centred design principles, we were able to set a new foundation for the web platform.

As Director of Digital Media UX and Design at Rogers Communications, I led a team that created exceptional digital experiences for diverse media brands. My role involved overseeing the UX design process for several high-profile projects, with key achievements including:• Sportsnet Digital Platforms: Led the UX design for all digital touchpoints of Sportsnet, including web, mobile app, Apple Watch, and Apple TV. I played a pivotal role in the launch of Sportsnet's live streaming service, the first-ever direct-to-consumer (DTC) live streaming service in Canada. This initiative gave fans unprecedented access to live sports content and enhanced the user experience.• Streaming Video for Media Brands: Directed the implementation of streaming video capabilities across multiple national media brands, including Maclean's magazine, Today's Parent, CityTV, and FX Canada. These efforts included optimising user interfaces and user experiences for video content consumption, ensuring seamless streaming and high engagement.• UX team management: Led comprehensive digital redesign efforts for Maclean’s magazine, CityTV, FX Canada and 50+ radio stations focusing on modernizing their digital presence, improving content accessibility, and increasing user engagement.During my time, I worked closely with cross-functional teams, including editorial, product, and front-end development, to align design strategies with business goals. Our collaborative efforts transformed these digital properties, enhancing their appeal and functionality in a competitive media landscape.

Provide design direction, creative management & development for AOL internal products and content channels. Design non-standard solutions for the AOL Advertising team, agencies and key advertisers (examples: Nintendo, Pepsi, J&J, Acura, Honda).

Defined and developed the visual design on web sites for an extended list of clients with a focus on health care. Clients included Pfizer, J&J, and Women’s College Hospital.

Managed the internal/external creative development for MSN Canada. Defined information architecture, and visual design systems for MSN’s debut in Canada.

Lead the art and user interface teams for video game developer. Managed 25 artists, animators and designers. Publishers included Microsoft, EA Sports, Sega, Acclaim, and 3DO Studios.