Hi, I’m David a seasoned football professional with over two decades of experience as a player, coach, and manager. Currently, I serve as the Head of Football Operations at Strati Sports Global, where I oversee all aspects of football relationships, including partnership development, strategic planning, and the application of marginal gains to enhance performance in professional sports and among elite athletes.My career began on the pitch as a midfielder for Blackburn Rovers, where I played over 300 matches and helped the club win the League Cup in 2002. I also spent time at Birmingham City and earned a cap for the England national team. After retiring as a player, I transitioned into coaching and management, holding key roles at clubs such as Port Vale, Fleetwood Town, Barrow AFC, and Blackpool FC.I am a qualified UEFA Pro Licensed Coach with extensive experience in building and leading successful teams. My passion lies in applying the principles of marginal gains — focusing on continuous, incremental improvements across all areas of performance — to drive growth and success within organizations.At Strati Sports Global, I am dedicated to leveraging my expertise to shape the future of football operations, strengthen our competitive advantage, and contribute to the global football community and elite athletic programs.I invite you to connect with me to explore Strati’s full range of products, including performance base layers for match days, training base layers, rehab apparel, and commercial opportunities for clubs with Strati Global. 🇮🇹