David Durán Preciado Email & Phone Number

Bogotá, Distrito Capital, Colombia

- Strategic Growth & Sustainability Planning: Defined, implemented, and executed growth and sustainability plans for the health services provider (IPS), structuring marketing, commercial, logistics, operational, and financial strategies to solidify company growth and market positioning.- Strategic Objective Development: Developed and set strategic objectives across various departments, ensuring alignment with the organization’s mission and vision to drive overall success.- Innovation & Business Development: Identified opportunities for improvement and developed initiatives for innovation, creating new business lines and expanding service offerings.- Team Leadership & Performance Enhancement: Supervised and led a multidisciplinary team of 30+ individuals, fostering a collaborative environment and enhancing team performance through training and professional development programs.- Continuous Improvement Strategies: Implemented continuous improvement strategies, evaluating results and refining processes to optimize service quality and operational efficiency.- Customer Service & Patient Care Coordination: Coordinated and supervised customer service and patient care activities, ensuring an exceptional experience and adherence to satisfaction standards.- Performance Metrics & Reporting: Designed and analyzed key performance indicators (KPIs) and provided regular reports to support informed decision-making across commercial, administrative, accounting, and financial areas.- Commercial Team Leadership: Led the commercial team to increase marketing and sales efficiency, driving business expansion in various company sectors.

Bogota,D.C., Capital District, Colombia

- I focused on identifying new opportunities to attract clients and develop new lines of business. To strengthen the sales department, I expanded the sales team and designed effective sales and compensation strategies, enhancing team performance.- I developed and implemented innovative marketing strategies that included digital marketing, display advertising, Google Ads, and communication campaigns through social media, email marketing, and point-of-purchase (POP) advertising. These initiatives increased the visibility of IPS and attracted new clients.- Regarding the creation of new business lines, I identified opportunities for innovation and development, coordinating and executing the launch of over five new business lines related to occupational safety and health that were previously unexplored.- I created dashboards for sales tracking that showcased results, enabling timely identification of active, lost, or behavior-changing clients. All of this was made possible through my experience in market research, data analysis, and consumer consulting.- My strategic and analytical approach significantly contributed to IPS's growth, enhancing its market position and improving its service offerings.

Bogota,D.C., Capital District, Colombia

- I spearheaded the development and implementation of compliance procedures related to regulatory habilitation, human resources, and occupational health and safety.- Initiated the optimization of service delivery processes through both in-house operations and partnerships with national service providers.- Established a network of service providers and oversaw the creation of a collaborative network of partners across the country. This initiative fostered extensive relationships with service providers and clients, enhancing communication and understanding of their needs.- Developed a new client relationship management software that streamlined operations for both clients and employees, improving efficiency and responsiveness. This innovation significantly enhanced operational speed and ease of use, contributing to a better overall experience for stakeholders.- My focus on collaboration and relationship-building allowed the organization to adapt quickly to market demands and improve service delivery, reinforcing our commitment to quality and compliance.

Bogotá D.C. Area, Colombia

- Led the creation of strategies that enhanced operational efficiency and document management within the company.- Implemented a reorganization and restructuring of employment contracts, ensuring compliance with current regulations and strengthening the Human Resources and Occupational Health and Safety departments.- I optimized the purchasing process, resulting in significant cost reductions and improved expense control.-Established a robust information security and communication system, safeguarding critical data.- I conducted a thorough review of regulatory requirements applicable to our IPS, implementing procedures and manuals that integrated legal standards into daily operations. This initiative not only improved legal compliance but also enhanced the company’s reputation.- I managed the development of contracting processes with clients and suppliers, formalizing and organizing the operations of the IPS to optimize collaboration and improve efficiency. I fostered a culture of continuous learning and adaptation to new business models, training staff on new practices and tools.- My focus on personnel management and supplier management contributed to a more cohesive and productive work environment, aligning team objectives with the strategic vision of the company.

Bogotá D.C. Area, Colombia

- I initiated and led Rappi's data analytics division, focusing on developing a new revenue stream: the sale of data products aimed at supporting Key Account Managers (KAMs) in activating ads and offers within the platform. This initiative involved consulting and strategizing to identify key insights from transactional data to drive sales and decision-making.- Developed and structured dashboards and KPIs, transforming raw data into actionable insights for clients and internal teams.- Led the creation of automated reports based on initial dashboard designs, streamlining data analysis and improving process efficiency.- Managed the sale of data products to consumer goods clients, positioning platform ads to boost sales, enhance brand visibility, and support new product launches.- Collaborated closely with KAMs, utilizing generated reports to provide actionable insights that facilitated negotiations and sales of ad activations, such as premium placements, push notifications, and personalized offers.- Developed Trade Marketing and Category Management strategies, maximizing brand performance on the platform through personalized actions based on consumer purchase behavior.- Led the creation of new data products and business opportunities, establishing a new revenue stream for the company and strengthening relationships with key clients.- By integrating data analysis with digital marketing and sales strategies, I successfully optimized ad activations and established a profitable, strategic business line within Rappi.

Bogota

- Key Account Management: Managed relationships with key clients across sectors such as food, beverages, personal care, liquor, baby care, and OTC, overseeing a portfolio with investments exceeding COP$2MM.- Strategic Consulting & Data Analysis: Provided data consulting to identify key insights on consumer behavior in modern trade channels. Delivered actionable recommendations on promotions, pricing changes, cross-merchandising, product launches, product discontinuation, cross-selling, and advertising.- Strategy Development & Business Opportunities: Developed tailored strategies for each client, helping them create innovative offers and make informed decisions to boost sales and market share.- Digital Marketing & Sales: Supported the implementation and sale of advertising campaigns (display media, personalized advertising, and sampling) to strengthen brand presence and support product launches.- Trade Marketing & Category Management: Collaborated with clients on trade marketing and category management strategies, facilitating negotiations with the country’s largest retailer to optimize product exposure and investment at the point of sale.- Insights Presentation & Decision-Making: Created and presented actionable insights to clients, helping them make strategic decisions based on data and address market needs effectively.- Client Portfolio Growth: Demonstrated the ability to manage, retain, and expand the client portfolio, resulting in growth of assigned clients throughout my time in the company.

Bogota

- Business Integration Analysis: Evaluated merger and acquisition approval requests submitted to the Superintendence, determining whether they required in-depth economic analysis. When needed, led meetings with legal representatives of the involved companies, conducted legal analysis, and developed an economic model to assess the market impact of the integration, identifying potential restrictions to free competition.- Data Research and Collection: Gathered market data from various sources and databases, requested information from stakeholders and competitors, and occasionally conducted surveys of competitors and consumers to assess market size, conditions, and actor market share.- Reporting and Presentation: Prepared detailed reports and presentations to communicate findings and recommendations based on the analysis, supporting strategic decision-making processes.- Competition Advocacy: Conducted quantitative and qualitative analysis of draft laws submitted by government entities, evaluating potential restrictions to free competition and providing recommendations to adjust the laws to avoid negative market effects.- International Coordination and Regulatory Affairs: Maintained regular communication with government entities and international multilateral organizations focused on competition protection, coordinating regulatory updates, business integration analyses, and the planning of events and conferences.- Market Analysis and Economic Research: Supported the economic research team in analyzing priority markets defined by the Superintendence of Industry and Commerce, using primary and secondary data to assess economic and competitive juncture.

Bogota

- Research Study Design & Proposal Development: Supported the unit director in client meetings and the preparation of commercial proposals, ensuring alignment with client needs and project objectives.- Questionnaire Design & Structure: Collaborated in the design of market research studies by drafting initial question outlines, followed by the creation of detailed questionnaires tailored to address each client’s business questions.- Project Planning & Coordination: Developed comprehensive study timelines, including all project phases, and managed the scheduling and coordination of fieldwork, ensuring timely and efficient execution.- Fieldwork Supervision & Team Training: Led the training of surveyors and provided on-the-ground supervision during field data collection, ensuring the accurate application of questionnaires and resolving any issues or discrepancies in real time.- Field Issue Resolution: Maintained constant communication with field supervisors to address any challenges or questions that arose during data collection, either resolving issues independently or in consultation with the unit director.- Data Quality Assurance & Digitizer Training: Conducted training for data entry personnel on field nuances and coordinated quality checks for data entry to ensure data integrity and consistency.- Statistical Data Processing & Analysis: Monitored the statistical processing and transformation of data, ensuring accuracy and compliance with research objectives.- Results Analysis & Presentation: Analyzed the final dataset, performing quantitative analysis to derive insights and drafting comprehensive result presentations that addressed the client’s initial research objectives.- Client Presentation & Reporting: Initially assisted the unit director in presenting research results to clients; later took on the full responsibility of presenting findings independently, demonstrating strong communication and presentation skills.

Bogotá

- Data Consolidation and Analysis: Reviewed and consolidated government export reports monthly, integrating the data into a centralized database to ensure accuracy and accessibility.- Report Generation: Created and presented detailed reports in Excel and PowerPoint on the performance of Colombian imports and exports, identifying and analyzing growth trends to support strategic decision-making.- Decision Support: Provided the lead analyst with the necessary information for the preparation of final reports, contributing to the publication of national performance analyses.- International Opportunity Research: Advised Colombian companies interested in exporting to new markets by researching market size in international destinations and evaluating the feasibility of export expansion.- Global Market Analysis: Conducted detailed research on global markets, gathering data on trends, demand, and specific conditions in each country to provide precise recommendations on business opportunities.- International Relations and Project Management: Coordinated with government entities and international organizations to obtain relevant information on trade regulations, tariffs, and specific taxes, ensuring companies met market access requirements.- Export Feasibility Assessment: Advised companies on market conditions, evaluating the viability of exports by considering factors such as tariff barriers and local regulations.

Master'S Degree, Economics, Magister In Economics

Postgraduate Degree, Occupational Health And Labor Risk Prevention, Occupational Health And Safety Specialist

Bachelor'S Degree, Economics, Economist

High School, High School/Secondary Diplomas And Certificates, High School Diploma

High School, High School/Secondary Diplomas And Certificates, High School Graduate