I set up The Rogue Yarn to explore new directions in storytelling. Beyond full-time agency roles, I have worked as a writer, creative director and creative strategist in partnership with other entrepreneurial agencies and individuals on brand projects. I'm currently in project mode, but always open to interesting new roles and collaborations. Over the summer, I partnered with a garden designer to create an award-winning narrative garden at the Chelsea Flower Show. I’m currently building a film… Show more I set up The Rogue Yarn to explore new directions in storytelling. Beyond full-time agency roles, I have worked as a writer, creative director and creative strategist in partnership with other entrepreneurial agencies and individuals on brand projects. I'm currently in project mode, but always open to interesting new roles and collaborations. Over the summer, I partnered with a garden designer to create an award-winning narrative garden at the Chelsea Flower Show. I’m currently building a film studio with an LA film director and creating the brand foundations for an immersive audio start-up supported by Grammy Award-winning sound engineers. Show less

First I took a deep breath, then I dove into healthcare marketing at the sharp end. At Digitas Health, I was hired as part of an initiative to break, bond and rebuild the agency – to breathe new life into a distinctly digital offering and shape the agency for growth. I repositioned DH within the Publicis Health offering as the ‘people-powered health agency’ to take advantage of the new landscape of patient-centric healthcare engagement and brand ideals. Case in point, we turned a brief for a… Show more First I took a deep breath, then I dove into healthcare marketing at the sharp end. At Digitas Health, I was hired as part of an initiative to break, bond and rebuild the agency – to breathe new life into a distinctly digital offering and shape the agency for growth. I repositioned DH within the Publicis Health offering as the ‘people-powered health agency’ to take advantage of the new landscape of patient-centric healthcare engagement and brand ideals. Case in point, we turned a brief for a drug infographic into a Communication Arts Interactive winner and The Creative Floor Healthcare Awards ‘Best Tablet App’. As part of a Publics Power of One team, I led the team as a hands-on Creative Director across both Digitas Health and Leo Burnett on the global Systane account – a consumer and HCP account with both brand and digital transformation initiatives. Show less

Beyond full-time agency roles, I have worked as a writer, creative director and creative strategist in partnership with other entrepreneurial agencies and individuals on brand projects. Made on Earth is a media platform concept I named, created and commissioned on behalf of FedEx, in partnership with the brand consultancy Blackbook, BBC Future and BBC World News.

POKE's human-centred design approach, belief that brands should exist across ecosystems, and tendency to bake brands in action are all positively right-brained. Yet, remarkably, POKE remained wonderfully left field. As the Creative Director on the UBS account (until it moved to Switzerland), I led the development of the Nobel Perspectives branded content programme and created the Artcast digital experience for UBS contemporary art partnerships. But my claim to fame is being part of the winning… Show more POKE's human-centred design approach, belief that brands should exist across ecosystems, and tendency to bake brands in action are all positively right-brained. Yet, remarkably, POKE remained wonderfully left field. As the Creative Director on the UBS account (until it moved to Switzerland), I led the development of the Nobel Perspectives branded content programme and created the Artcast digital experience for UBS contemporary art partnerships. But my claim to fame is being part of the winning team for POKE Hack Day with an idea for a 'love machine' – voted as the most original and loveable by the good people of POKE. Show less

AKQA is an ideas and innovations company that exists to create the future for its clients. My contribution to the future was to head up the copy team, while tomorrow's creative leaders were born and raised. I did my part for the fashion of the moment by opening the first data-driven, socially-curated, digital shop window for M&S – AKQA's first work for this traditionally bricks and mortar client.

A love story. A war story. A redemption story. As the Executive Creative Director of Story London, I was drawn to the post-advertising idea of turning brands into culture through branded content. I ended up in a mergers and acquisitions story, as the US investors concluded the model was ahead of its time, retreated to New York and sold the business. These are the risks you take.

Global Creative Director on Sony Mobile – leading the development of Sony's 'make.believe' creative platform across all media, markets, and roster agencies. One of many diverse leadership roles in this Global Creative Innovations Network. I was also one of the leading architects of the agency’s participation marketing approach. MAA Agency of the Year 2012.

Once upon a time, when the industry was collectively wondering, "Is this what we used to call advertising?"​, I took the time to try a few projects outside my comfort zone (including fatherhood) and realised – it's all still advertising. Did I end up any wiser? Only time will tell.

A wonderful, if slightly bizarre, mashup of Japanese and Dutch cultures (think smoked eel). Essentially, a Dentsu backed agency start-up, created to service the pan–European Canon account. I helped set up and grow a multi-disciplinary creative department to handle quirky local campaigns as well as Canon's photography-focused European account. All while learning how to ride a bike without looking like a tourist.

Recruited from The University of Texas to challenge Madison Avenue's old school conventions. Won new business and improved creative output on existing clients, doing my bit to contribute to Y&R’s Agency of the Year by AdAge magazine. That a boy.