Responsibilities:Strategy and Execution • Lead the design, implementation and management of the company's MarTech strategy in collaboration with business teams and key stakeholders.• Identify market opportunities and industry trends to inform and improve the effectiveness of marketing activities, driving innovation in the MarTech field.Technology and Tools• Manage the technology tools used by the company to support marketing activities, including the selection, implementation, configuration and maintenance of different tools.• Collaborate with business teams to ensure marketing data integrity and platform management.• Provide training and support to business teams on technology tools and marketing platforms.Project Management and Collaboration• Plan, manage, and monitor MarTech projects, ensuring successful implementation, on-time delivery and alignment with business objectives.• Collaborate with multiple teams within the company to ensure the success of MarTech initiatives.Data Analysis and Insights• Analyze marketing data to generate insights and identify performance improvement opportunities.Team and Resources• Manage the MarTech team and supplier/cost management.Streams Managed by MarTech:• Global SEO Strategy Management• Web+App Tracking Strategy and Data Analysis• CRO Framework Management for A/B Testing and Personalization• Media Activation Platforms Management for Global Media Campaigns• Customer and Media Data Integration Project Management for Omnichannel Campaigns and Analysis• Store Data Localization on Maps Services• Data Feeds Management across the Ecommerce Architecture and Third-Party Platforms• E-Privacy Compliance & Digital Accessibility Management on Company’s Websites• Product & Store Reviews Platforms Management • AI to Improve Marketing Activities, such as Automating Repetitive Tasks, Generating Insights, and Personalizing Customer Experiences.

Responsibilities:• Design, implementation, and management of the company's MarTech strategy, in collaboration with business teams and key stakeholders.• Identification of market opportunities and industry trends to improve the effectiveness of marketing activities, driving innovation in the MarTech field.• Management of the technological tools used by the company to support marketing activities, including selection, implementation, configuration, and maintenance of the different tools.• Collaboration with business teams to ensure the integrity of marketing data and the management of platforms.• Provision of training and support to business teams on the use of technological tools and marketing platforms.• Management of MarTech projects and collaboration with other teams within the company to ensure the success of MarTech projects.• Analysis of marketing data to generate insights and identify opportunities for performance improvement.• MarTech team and suppliers/cost managementStream Managed by MarTech:• Global SEO strategy mgmt.• Web+App tracking strategy and data analysis mgmt.• AdTech solutions mgmt. for global media campaigns• First and third-party data integration project mgmt. to enable omnichannel campaigns and analysis • Retail data localization on maps services• Product data feed mgmt. across the ecommerce architecture and third-party platforms• E-Privacy & Digital Accessibility mgmt. on company’s websites• AI to improve marketing activities, such as automating repetitive tasks, generating insights, and personalizing customer experiences.

• Web Marketing platforms management• Responsible for MarTech/AdTech innovations• Customer Media, CRM & Media data integration/activation• Global SEO strategy, content and technical enhancements, business reporting• Advanced Analytics and tracking strategy management• Feed management across eCommerce architechture• Physical stores localization on digital platforms• CRO project management, A/B test tool configuration • Team, suppliers and costs management

• Responsible for technological development of CRM projects• Responsible for suppliers coordination• Responsible for Salesforce Marketing Cloud implementations• Training and platforms innovation/maintenance

• Web Analytics tracking system integration and management• Tag Management platform integration and management• Suppliers coordination for business projects• Reporting and data analysis• Training and platforms innovation/maintenance

• Design and development of Brands commercial and transactional emails• Design of Brands website creativities• Design and development of Brands landing pages and website contents

• Business requirements analysis and campaign strategy definition• Creation, maintenance and optimization of digital campaigns• Reporting and data analysis• Landing pages design and development • Ads creativities design and development

• Customers reception and payments• Goods cataloging and price allocation• Warehouse/Store preparation• Assembly and construction of materials