- Responsible of strategy, planning, and achievement of paid advertising objectives for a portfolio of clients, predominantly Ecommerce, focused on digital adv.- Coordination with Offline Team for specific activations related to Traditional TV, Radio, OOH and DOOH.- Coordination with Headquarter for digital activities of international clients.- Support of advanced performance planning and pitches on agency’s clients with digital performance KPIs.- Management of a team of media planners and biddable.

- Responsible for planning, optimizing, and analyzing performance adv and supporting awareness campaigns for a relevant client, with frequent presence in its offices.- Biddable Specialists supervision on performance clients, in particoular on platform paid operations and analyses through Google/Adobe Analytics.

- Management of GoogleAds, Meta Business Manager and AdForm for campaigns covering the entire funnel (Awareness, Traffic, Lead Generation, Sales/ROAS).- Activation and management of LinkedIn Ads and Amazon Adv, Google Analytics.- Support to accounts/strategists for pitches, strategies, planning.

- Planning, monitoring, and reporting on digital activities.- Liaising with publishers/creative agencies for the development of materials.- Preparation of analysis and documents.- Management of trackings, previews, and administrative tools.

Creation of training material intended for the employees of a renowned clothing stores' chain:- meeting with the client: target, content, language and graphic style identification;- cognitive survey in various stores to analyze customers, timings and use of the training materials;- contents elaborarion in collaboration with the graphic department, contacts with the client for proposals presentation and analysis, final revision of the material.

- Planning of the collegues' shifts and management of all communications with the Management.- Sales reports to the central office.- Preparation, restocking and exposition of the materials in store.- Cashier; customer service.

Through different fixed-term contracts, I've performed the following tasks:- Managment of the Music & Home Video area, support to the other areas of the store.- Identification of sales predictions and targets, based on the different products available in store and on the related sales statistics.- Customer service and cashier.

Collaboration with the History of Philosophy Chair, University of Milan, prof. D. Bigalli- Executive secretary of the national conference “La ragione curiosa. Giornata di studi in onore di Paolo Rossi” (The inquiring intellect: studies day in honour of Paolo Rossi), held on September the 20th 2013, University of Milan. Editor and author of the event’s acts.- Relator for academic conferences, university lessons, seminars.- Publication of articles on magazines.- Support during academic lessons and exams.

Telephone Interviewer for market survey