Davide Benelli Email & Phone Number

Milano

In charge for the Marketing relationship with CSP/ISV (eg: Microsoft Azure, RedHat, SAP) in EMEA – in this scenario my task is to:• develop and maintain worldwide marketing strategies, product positioning and messages which are executed globally and deliver against corporate brand and business unit sales goal;• execute marketing strategies for a specific product(s), product line(s) or brands to meet a variety of objectives across marketing dynamics, competition and customer needs while working within set budgets;• develop strategic plan to execute content, campaigns, events, product launch activities and other customer engagement opportunities which support business objectives through strategic-to-market plans and processes;• develop and track key performance indicators to continually improve marketing initiatives;• design business cases to support new marketing strategies, budgets, projects, and marketing plans;• support a wide variety of marketing areas including brand marketing, assessment of potential markets, product life cycle planning, coordination of product development, development of product strategies, definition of promotional activities, event management, and product launch.

Milano

Within EMEA Territory (EMEA without France, Germany and UK), in charge for:• supporting Intel’s regional marketing strategy & priorities by driving additional investments/influencing relevant Partners’ co-marketing motions based on Client Computing & Datacenter funds; • leveraging Intel’s regional marketing campaigns & comarketing programs, scaling best practices, aiming to create & increase preference, demand or sales of Intel-based Partners’ systems.Outcome: • 2022/2023 – I worked with 25 partners (target: 15 partners) from EMEA Territory to support at different level the Global launch of the 4th Gen Intel® Xeon® Scalable Processors;• 2022 – from the scratch, I set the Partner Marketing Strategy, including the partners focus list and the key stakeholders for 2022 within EMEA Territory

Milano

In charge for engaging Customers & Partners by driving key account mapping and marketing plans by focus areas, through effective marketing mix approach from an Infrastructure Solutions products (Compute, Networking, Storage, Data Protection, Hyper/Converged Infrastructure…) perspective:o Supporting Marketing Programs & Campaigns by leading and facilitate flawless and effective program execution, be they central, vertical or country specific initiatives through maximizing the use of vendor funding and marketing programs;o Enabling the Sales Organization to identify opportunities that exist within the account;o Identifying specific market opportunities to support the growth of the business;o KPI monitoring and ROMI analysis.Outcomes:o 2021 – “PowerEdge Server: High Performance with High Sustainability” WER (Western Region) campaign: design, asset creation & promotion (organic & paid SoMe) of this cross countries on line campaign to promote the Dell Technologies footprint about Sustainability for server-based projects: 90.580+ visits, having on top the Italian page with 40.3% of the total traffic, 140.671+ page views, 58.067+ unique visitors (timeframe: March – June); o 2020 - “Storage Tech Talk Webinar Series”: during the beginning of the pandemic situation (March 2020) I was compelled to quickly move from the original marketing plan to a new virtual approach, in order to keep the connection with customers and partners: 5 webinars have been scheduled from the scratch and rapidly execute with the following goals: 127 registered, 83 attendees, 16 leads, 500+k USD marketing pipeline (+25% vs target);o 2019 - HPC day event, the first event for the HPC community held by Dell Technologies in Europe, to position Dell Technologies as a reliable partner for HPC high value project: +30% #attendees vs target, 90%+ attendees ranked the meeting very positive, doubled the mktg pipeline vs target.

Segrate

In charge for defining and driving the Country Data Center Marketing Plan integrating Lenovo Global Strategy into the local requirements; I’m accountable for managing the Brand and Communication marketing activities to introduce Lenovo Data Center Solutions to end customers, Channel Partners and Distri:o Build Lenovo Data Center Brand Awareness, supporting PR programs, develop Digital and SoMe activities, develop case study and references;o Set up and coordinate event programs to end customers (both LE and SMB), coordinate co-mktg activities with Channel Partners and Distri, support Channel enablement programs, develop relationship with strategic Alliances Partners;o KPI monitoring and ROMI analysis.Outcomeso 2017/2018 - Territory Roadshow on Software Defined Data Center topic to position the new Data Center offering on the territory, each stop in co-mktg with a different Alliance Partner: 33 attendees (60% Channel Partners, 40% end users) on average vs 25 goal;o 2017 - Data Center Group event launch to introduce the new server line up and the new Lenovo Data Center Group strategy: more than 100 people hosted (journalists + Channel Partners) vs 80 goal, 7 articles in the first week and 1.7 M people reached online (mentions, interactions, engagements).

Milano, Italia

In charge for the strategic and tactical marketing plan design and development within Data Center & SAP Solutions for Digital Transformation, IoT, Big Data and Cloud topics:o Budget&fund management, localization, execution for EMEA marketing programs;o Design, plan and execution of marketing activities for sustaining the Direct and Indirect go-to market: events, roadshows, webinars, telemarketing, demand generation, lead generation, eDM, digital and social media;o KPI monitoring and ROMI analysis.Outcomes:o 2016 - SAP Forum sponsorship, on IoT: email invitation click-to-open rate 25% (goal: 5%), 3% CTR on average vs 1% goal; +50% meeting scheduled vs goal ; +30% on marketing pipeline goal;o 2015 I edition, 2016 II edition - Territory Roadshow on virtualization and cloud to sustain the Channel Partners business: 35 attendees on average vs 25 goal, +20% on marketing pipeline goal;o 2015/2016 - Executive roundtables based on accounts list on Big Data and Cloud: +30% number of attendees on average vs goal, 60% attendees from the account list vs 40% goal, +15% on marketing pipeline goal:

Zucchetti S.P.A., Via Solferino 1, 26900, Lodi

I managed and executed the marketing plan for HR software & hardware portfolio solutions:o Development and management of demand generation, crosselling, eDM, telemarketing, SEM/SEO activities, content management, events; CRM management and analysis;o Advertising & promotional materials design and development to support direct sales and channel partners (case history, flyer, brochure, on line banner, video, powerpoint presentations, eDM template, storytelling, spot radio);o Brand awareness campaigns design and development (concept, copy, look&feel).Outcomes:o 2010 - Company Spot Radio campaign: winner within internal competition presenting the project for the Company Spot Radio 2010.

Milano, Italia

I managed and executed some sport events:o Juventus FC and AC Mantova summer training camp management (logistics, sponsor and territorial agencies relationship, ticketing); o Football events development and management (training camps, exhibition matches).

Credito Emiliano, Via Emilia San Pietro 4, 42121 Reggio Emilia.

I was in charge for the front office relationship within the branch:o Front and back office branch management with operational and sales tasks (lead screening for banking services);o Trainer for the younger branch office cashiers.

Degree, Business Administration, Specialising In Marketing, 101/110

▪ Principles and elements of marketing, micro and macro economics, business strategy& administration, law, economic and monetary theories.

Post Graduate Diploma: Digital Marketing - Methodologies, Techniques And Tools 4 Digital Strategist

▪ Digital Strategy, Media Planning, Digital CRM & Marketing Automation ▪ Digital Analytics, SEO & SEM strategy ▪ Direct Email Marketing.

Master, Post Graduate Diploma: Sport Management And Territorial Marketing

▪ Business cases analysis; ▪ Marketing plan design, development and management; ▪ Sport events/merchandising communication & promotion.