- Developed internal SaaS analytics project focusing on KPIs to enhance product features, user experience, and operational efficiency through business analysis.- Designed and implemented dashboards using Tableau, providing real-time insights into customer behavior, subscription metrics, and service utilization, facilitating data-driven decision-making across the organization.- Developed automated processes using Python to streamline data collection, analysis, and reporting workflows, significantly reducing manual effort and increasing the accuracy of insights for strategic planning and response.- Conducted in-depth business analysis to identify growth opportunities, efficiency improvements, and potential areas for cost reduction.- Collaborated with cross-functional teams to integrate analytics into the product, ensuring a data-centric approach to SaaS development and optimization.

Designed and implemented business dashboards using Google Sheets with Apps Script, enabling real-time tracking of project revenues, costs, and margins, thus providing a holistic view of the company's financial health and project profitability.- In-depth analysis of internal business operations, identifying trends and insights that led to more informed strategic decision-making, optimizing resource allocation, and enhancing operational efficiency.- Utilized advanced Python scripting to automate data collection, cleaning, and analysis processes, significantly reducing manual workload and improving the accuracy and timeliness of insights for advertising and A/B testing evaluations.- Collaborated closely with marketing teams to design and analyze A/B tests, using insights gained to refine advertising strategies, enhance campaign performance, and ultimately drive higher conversion rates and marketing ROI.