o Managed corporate operating models change & transformation projects, to align with the market best practices in terms of ICT business process excellence seeking operational efficiency, optimization, digitalization & automatization of processes;o Managed complex ICT projects regarding the SW lifecycle management, Service Operation Management, and Change Management as project leader, external PM, and PMO in the Energy and Banking/Financial industries;o Liaised directly with project customers, developing functional, organizational, analytical precision & autonomy in Project Management with various methodologies (Agile Scrum, Waterfall);o Reported periodically to the internal/external Senior Management and to all the stakeholders involved through a structured Project Governance model;o Managed & Coordinated Junior Resources.Projects:- PMO - Progetto Revisione Architettura Applicativa Processi MDM 2G: Acea S.p.A.- PMO - Progetto Revisione Modulo Fatturazione Elettronica: Acea S.p.A.- Supporto PPM - Gestione IT Project Program: Acea S.p.A.- Governance Consultant - Progetto Revisione Modello Operativo Canale e Servizi ATM: Allitude/Gruppo Cassa Centrale Banca- Governance Consultant - Progetto Gestione Accentrata Modello di Approvvigionamento ATM e Stesura RFP Gara: Allitude/Gruppo Cassa Centrale Banca- PM - Progetto Automazione Report Monitoraggio Crediti: Allitude/Gruppo Cassa Centrale Banca- PM - Progetto Sviluppo Dashboard SM Monitoraggio Canale ATM E2E: Allitude/Gruppo Cassa Centrale Banca

• Asset/Wealth Management & Insurances Consulting on over 20.000 retail clients• Identified pain points of customers/employees’ "as-is" sales process to be presented to the innovation units• Drawn Roadmaps of the ideal "to-be" customer journey• Interacted & brainstormed with colleagues to foster a culture of open innovation • Part of the inter-functional teams (business structures, innovation advisory, technology units, compliance) to innovate/optimize internal/external process systems

"Reconnecting People to the Real Dimension, Taking Advantage of the Playfulness of the Classic Game Tables, Revisited in a Virtual Key, while Supporting Social and Beneficial Causes through Game Donations"• Designed the value proposition using data from primary and secondary market research • Formalized into a SMART Business Plan • Implemented a Minimum Viable Product to test the key data assumptions of the Business Plan• Found a partner and Launched a Pilot to test the hypothesis• Prepared economic-financial projections to apply for pre-seed financing from state investment subsidies and early-stage investors VCs;• Defined the Business Strategy • Liaised with potential investors and key partners to pitch the Business Plan • Executed the Strategy

PROVIDING FOOD & BEVERAGE VENDING MACHINES TO EVERY RIDE HAILING CAR • Identified a potential "problem"/ market lack in the boosting market of ride-hailing • Ideated a unique value proposition to solve it based on assumptions• Designed the User Experience path, both for Drivers & Riders on the IT Platform• Found Partners to Create the MVP (initial hardware and IT infrastructure) • Launched two-step Pilot Projects to test the hypothesis and validate the idea • Performed Market Research, and Industry Analysis to forecast and budget• Designed a Business Model & Plan based on primary and secondary research• Prepared economic-financial projections • Applied to early-stage financing round of 200k from private Business Angels and VCs

• Identified and qualified new sales/partnership opportunities• Evaluated Real Estate Assets to be acquired • Capital Budgeted on investment decisions to be reported directly to founders• Followed up on inbound marketing leads • Collaborated with the Founders and the sales/marketing teams to optimize the Business Strategy based on past results/approach• Negotiated deals, terms conditions and prepared sales agreements for Landlords• Built, Maintained, and Managed strategic partners (PAM)

• Identified new market opportunity in the camera monitors for babies Market• Performed primary and secondary market research to validate the idea (Survey, Google Trends, Google Market Finder, Google Ad Words, query search) • Created the Brand and set-up the e-commerce• Designed the Business Model and the key distinctive CA• Designed the supply chain procurement with a global network structure:- Production Factory in Shenzen (China);- Shipped with a logistic partner to a Warehouse in Los Angeles (USA);- Fulfilled by a post logistic partner all over the US;• Positioned the Brand based on price and quality • Designed a marketing strategy • Executed the marketing strategy using Hubspot for Google AdWords, Google Analytics, SEO/SEM with Backlinks, Facebook Ads Manager & Pixel & Social Media Content Management• Net profit margin: 45%

• Funnel Marketing Campaigns Creation (Prospecting, Remarketing)• Content Creation (Photoshop, Pictures, Video, Ads)• Copywriting• Influencer Marketing• Calculation of AOV to optimize for Returns• Facebooks Ads & Google Ads• Budgeting and allocation to CTR & CPA maximization• Controlling Performance on ROI & ROAS & Reporting

• Analyzed client’s needs and formalize them to compare with benchmark• Supported projects management from the start to the deliveries • Market/sector research, economic-financial projections, and capital budgeting• Kept relationships with the various internal & external stakeholders involved

• Reached prospects mainly through Cold Calling • Followed up on inbound marketing leads to Set appointments via email, call, social media • Collaborated with sales and marketing teams to design an optimized strategic sales funnel• Qualified sales leads and educate them on the service features• Handled objections