David Bush

David Bush Email and Phone Number

Vice President Marketing Data Science and Analytics @ IBM
Durham, NC, US
David Bush's Location
Durham, North Carolina, United States, United States
About David Bush

Vice President of Marketing Data Science and Platforms at IBM• Expert in data driven demand generation• Global leader for marketing performance, optimization and measurement systems• Former neuroscientist focused on brain systems underlying motivation and emotional learning• Designed and led numerous projects to create revenue and profit growth, with a focus on digital business models and analytics• Over 10 years of scientific research experience, with doctoral and post-doctoral work in behavioral neuroscience and statistics• Extensive background in statistical modeling and hypothesis testing, research design, predictive analytics, data mining, financial optimization• Certified consultant with management experience, proven leadership ability and a collaborative style

David Bush's Current Company Details
IBM

Ibm

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Vice President Marketing Data Science and Analytics
Durham, NC, US
Website:
ibm.com
Employees:
332208
David Bush Work Experience Details
  • Ibm
    Vice President Marketing Data Science And Analytics
    Ibm
    Durham, Nc, Us
  • Ibm
    Vice President Marketing Data Science And Platforms
    Ibm Oct 2019 - Present
    Armonk, New York, Ny, Us
  • Ibm
    Director Marketing Analytics & Data Science
    Ibm Apr 2017 - Oct 2019
    Armonk, New York, Ny, Us
  • Ibm
    Associate Partner, Strategy & Analytics
    Ibm Jul 2009 - Mar 2017
    Armonk, New York, Ny, Us
    Associate Partner (2015-2017)Senior Managing Consultant (2013-2014)Managing Consultant (2011-2013)Senior Consultant (2009-2011)• Expert in structuring and leading teams on business analytics projects to uncover actionable insights for revenue growth and operational improvements• Led teams that built machine learning models for enterprise up-sell for software and industry solutions for mobile app interface• Scoped, sold and supervised delivery of consulting projects in data integration, visualization and predictive analytics to improve sales and marketing impact• Assessed statistical revenue and sales productivity impact for sell-side digital commerce• Designed demand forecasting analytics solution to optimize global delivery operations• Modeled pricing scenarios for Watson cognitive computing commercialization strategy• Aligned business model to external market and competitive positioning for services offerings• Optimized sales incentives to guide seller behavior patterns via data analytics
  • New York University
    Postdoctoral Neuroscientist
    New York University Jan 2003 - Jun 2009
    New York, Ny, Us
    • Recommended strategy on research design and grant writing that accessed $10 million in funding• Developed novel model for emotional modulation of learning, and obtained experimental results directly leading to $1.5 million NIH grant funding for the research group• Served as a grant reviewer for the Department of Defense 2007 Congressionally Directed Medical Research Program, which involved written and verbal critiques of 34 scientific proposals• Collaborated with multidisciplinary and cross-institutional neuroscience research teams to investigate effects of stress on memory, which uncovered methods for improving memory retention up to 25%• Directed and mentored 20 graduate and undergraduate students in experimental behavioral neuroscience experimentation, which led to successful graduate admissions and PhD dissertations
  • University Of Toronto
    Neuroscientist
    University Of Toronto Jun 1996 - Dec 2002
    Toronto, Ontario, Ca
    • Discovered patterns of individual differences in motivational responses to stress and reward• Investigated brain mechanisms underlying optimal stress levels• Led preclinical research studies on pharmacological treatments for anxiety and addiction• Provided research and consulting services to Boehringer Ingelheim for drug development, which identified previously unknown behavioral effects of a drug targeted for antidepressant therapy• Conducted research on brain reward mechanisms towards developing addiction treatment
  • University Of Toronto
    Adjunct Instructor In Neuroscience And Statistics
    University Of Toronto Sep 2001 - Aug 2002
    Toronto, Ontario, Ca
    • Taught courses in Statistics, Research Design, and the Neurochemistry of Behavior,• Designed course material and lectured to audiences ranging from 20-60 students• Received outstanding student evaluations with “retake ratings” from 90-98%• Dynamic and inspiring teacher, with an ability to make complicated concepts understandable
  • University Of Toronto
    Statistics Consultant
    University Of Toronto Sep 1997 - May 2002
    Toronto, Ontario, Ca
    • Advised faculty and students on data analysis and experimental design• Improved statistical and logical rigor for department research• Offered individual instruction in statistics to 25 students with 15-30% grade improvements

David Bush Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    Analytics
  • University Of Toronto
    University Of Toronto
    Neuroscience
  • University Of Toronto
    University Of Toronto
    Psychology
  • University Of Toronto - University Of Trinity College
    University Of Toronto - University Of Trinity College
    Psychology

Frequently Asked Questions about David Bush

What company does David Bush work for?

David Bush works for Ibm

What is David Bush's role at the current company?

David Bush's current role is Vice President Marketing Data Science and Analytics.

What schools did David Bush attend?

David Bush attended Nyu Stern School Of Business, University Of Toronto, University Of Toronto, University Of Toronto - University Of Trinity College.

Who are David Bush's colleagues?

David Bush's colleagues are Vera Pencheva, Karen Zweeres, Subash Ss, Maria Agustina Genovese, Ashish Ashish, Doug Casebolt, Karla Magaña Renoud.

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