As Chief Marketing & Digital Officer my responsibilities include ensuring that marketing initiatives of MIRIADE GROUP's brands (MIRIADE | JAKED | V°73 | BIASIA) are effective, proactive and engaging. I lead a multidisciplinary team in multiple marketing strategies, to achieve a wide range of strategic and tactical goals to deliver a measurable business benefit.Directly reporting to the General Manager, I manage a team of 18 people.My day-to-day duties include: • Overseeing all areas of the marketing departmen: e-commerce & digital, direct, trade, retail, print & media, social media, events, market research and coordinating with external agencies. • Providing support and development opportunities to the marketing team. Increasing their knowledge and sharing best practices. • Giving advice and direction where needed on work priorities, budgets, and resources. • Providing strong leadership to the team and demonstrating the company’s values and leadership behaviour framework. • Advising on the development of the corporate brand. • Designing the marketing strategy to drive the business forward. • Analysing key marketing performance metrics and using tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to formulate actionable insights for the marketing team. • Formulating unique insights to understand the customer from a marketing perspective. • Using marketing insights to contribute towards the overall business strategy. • Overseeing the marketing strategies, product concepts and promotional programmes that drive interest and sales. • Identifying new revenue opportunities and providing actionable plans to the marketing and sales teams, ensuring the continuous improvement of the company’s marketing efforts. • Overseeing the management of annual marketing budgets.• Building strong relationships with Managers in other departments within the business

As Marketing Manager Italy & Malta I’m responsible for all marketing activities - both in the online and offline world - for the Italian and Maltese market.Directly reporting to the Global Marketing Director, I manage a team of 150+ people across the countries and I have the responsibility on the following areas: Budgeting & P&L, e-Shop Sales & P&L, CRM & Digital Marketing, Trade Marketing, Media Planning, PR, BTL Marketing and ATL Production, Business & Consumer Insight.Main activities:• Managing all marketing for the company and activities within the marketing department.• Developing the marketing strategy for the company in line with company objectives.• Co-ordinating marketing campaigns with sales activities.• Overseeing the company’s marketing budget.• Creation and publication of all marketing material in line with marketing plans.• Planning and implementing promotional campaigns.• Manage and improve lead generation campaigns, measuring results.• Overall responsibility for brand management and corporate identity• Preparing online and print marketing campaigns.• Monitor and report on effectiveness of marketing communications.• Creating a wide range of different marketing materials.• Working closely with design team and assisting with new product launches.• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.• Analysing potential strategic partner relationships for company marketing.

As Marketing & eCommerce Director I manage the day by day marketing activities of the organization and long term marketing strategy for the company.Directly reporting to the General Manager, I manage a team of 10 people and I have the responsibility on the following areas: CRM & Digital Marketing, Trade Marketing, Media Planning, PR, BTL Marketing and ATL Production, Business & Consumer Insight.Main achievements:+70% Online Sales YtoY in the Q2 2019+40% Engagement Rate on Social Network+10% Retail Sales YtoY in the Q2 2019

As Marketing & e-Commerce Director I manage the day by day marketing activities of the organization and long term marketing strategy for the company.Directly reporting to the General Manager, I manage a team of 15 people and I have the responsibility on the following areas: CRM & Digital Marketing, Trade Marketing & Visual Merchandising, Media Planning, PR, BTL Marketing and ATL Production, Business & Consumer Insight.Main achievements:Launch of the ww e-commerce channel Launch of the Loyalty Program MyOriginal Launch of the Sustainability Prog. Wear The FutureLaunch of the CRM & Campaign Manag. PlatformLaunch of the new brand positioning “Live Like An Original”

As Head Of Digital I’m responsible for Original Marines Retail & Digital Marketing, Acquisition, Conversion and CRM processes in order to:- plan and deliver seasonal Go-to-Market retail & digital marketing plans- support all retail stores with creative and innovative traffic driving initiatives (LSM, BTL, Promotions, Sponsorship)- generate leads (SEM, SEO, Affiliates, Social Ads, Remarketing, Display ads, Consumer Engagement Projects, digital PR) - keep existing ones active, engaged and buying (eMailing, Segmentation, Loyalty Program, Mobile & Social Media, Events, e-Commerce)- manage relationships with external agencies and brands along with building cross-functional relationships within the company- control Budget and on-going KPI optimizationI'm in charge of coordinating Retail & Digital Marketing team delivering expected objectives with periodic results reporting to marketing direction and company board of directors.

As CRM & Digital Marketing Specialist I’m responsible for Original Marines Digital Marketing, Acquisition, Conversion and CRM processes in order to:- generate traffic and leads (SEM, SEO, Affiliates, Aggregators, Social Ads, Remarketing, Display ads, landing pages optimization, digital PR) - keep existing ones active, engaged and buying (eMailing, Segmentation, Loyalty Program, Web, Mobile & Social Media)- control Budget and on-going KPI optimizationI'm in charge of coordinating digital marketing team delivering expected objectives with periodic results reporting to marketing direction and company board of directors.

Main duties: Social Media Marketing, Newsletter, Web Analytics, Web Content & Project Management for the website www.originalmarines.com

Professor of Digital Marketing @ Master in Marketing & Service Management

As Head of SEO/Social/Mobile I’m responsible for the creation and management of Triboo Digitale Clients SEO, Social Media and Mobile Strategies and of Triboo Digitale SEO/Social/Mobile Team (composed of 6 individuals).RESPONSIBILITIES- Leading SEO, Social Media and Mobile strategies across clients (existing and new).- Client pitching, proposals and strategy presentations.- Support and training on Search, Social Media, Mobile solutions and best practices.- Be at the forefront of the ever changing digital communication landscape.