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Pulsar is an audience intelligence platform: we help organizations understand their audiences and create messages that will resonate with them.Pulsar operates at the intersection of consumer insights and research around public opinion, brand / content / social strategy & analytics, reputation intelligence, and consumer trends. I oversee all brand, product & content marketing initiatives (from branding & design, to customer marketing and partnerships to research and insights, content publishing, analyst and influencer relations, social media and campaign management) and help set the strategy for all other Pulsar marketing activities for Pulsar, from lead and demand generation, to SEO & SEM, event marketing, awards, email marketing and more. Content & creative sit at the heart of Pulsar's marketing strategy. We publish weekly in-depth research reports using social, news, forum, search, and audience data to provide insights on topics ranging from gut health and the microbiome, to alternative protein, consumer technology, crypto & blockchain, ESG & sustainability, generosity & giving, beauty & fashion, and much more.

❏ I help leadership teams define what their company should say, and how to best say it in order to achieve business goals. I advise on brand positioning, identity, story & strategic narratives, as well as message, editorial, content & social media marketing strategy.❏ Worked with Fortune Global 1000, PE-backed & startup companies in the wireless networking, smart cities/IoT, VC investment, consumer web & B2B tech space.❏ I also give talks, webinars, and lead workshops designed for teams to use words, story, brand and content to better achieve their business goals.

Fleisure was an iPhone & Android app to help you keep track of the things you want to do with your free time, organizing them into wish lists. The app was selected multiple times by Apple's Italian App Store as one of the "best new apps". It was also featured on Corriere della Sera (Italy's largest daily), Sole 24 Ore (Italy's financial daily) and RAI (national public TV). Press mentions → http://blog.fleisure.com/dicono-di-noi/ For the US market, we also sent a weekly email to stay on top of new books and movie releases → https://weekly.fleisure.com/

Reported, wrote, broke news & features from Italy & Vatican. Focused on business & economics, tech, food & arts & culture.

Researched, reported, wrote general, corporate news & features from Italy, France.

at the time Silicon Alley insider