David Bracken Email & Phone Number

Inglewood, Ca, Us

Multi-vitamin Canine Supplement. Created with vets. Backed by science and enjoyed by dogs. So here’s to making the most out of every moment together. Because the healthier your dog is, the happier you’ll both be. Happy Makes Happy

Venice Beach, Ca, Us

A Music Data Analytics Company dedicated to enriching human experience by redefining music as connection not content.

Identifies new promotional opportunities, working alongside clients seeking to gain brand and social awareness for consumer product marketers as well as for entertainment companies seeking to test / introduce new films, television shows or musical tracks and special events / concerts.• Drafts, presents, refines and executes marketing strategies that expand across traditional, digital and alternative marketing channels, often working on projects that showcase new clothing styles, music recordings and other “trends”.• Envisions, creates & executes multiple guerrilla marketing campaigns to gain early traction on shoestring budget.• Investigates & qualifies marketing opportunities. Successfully' landed Reebok, The Cartoon Network, Vitamin Water, Paramount Pictures, Ecko Limited, Vivinde Universal, Interscope Records and other product marketers including McDonalds (I’m Loving It Campaign) and Lionsgate (producer of Tyler Perry films and additional movies). • Assumes business development role: Handles marketing planning and strategies for grassroots marketing campaigns, identifying partners to help fulfill client requirements for special promotional street marketing programs across 30 states.• Conducts market, data & demographic analysis. Drafts strategies that best penetrate the target market. • Creates digital marketing campaigns that include social media messaging and online contests / promotions designed to increase the client’s marketing database as well as entice consumers to visit selected websites.• Drafts special guerilla marketing campaigns that emphasis penetration at non-traditional venues (specialty shops, restaurants, designed high foot-traffic areas).• Recruits, hires and trains brand ambassadors for selected promotions / events.• Produces detailed campaign reports that analyze campaign goals, budgets, results and challenges.• Manages up to 50 independent contractors per project who offer a variety of business and production-related skills.

Stafford, Tx, Us

Lead manager for west coast field, retail, tradeshow & event activations. Responsible for managing events, field staff recruitment & training. Conduct event planning, client, venue, staff coordination & other event related tasks.  Signature series: Manager for Proctor &Gamble of the exclusive Ralph’s Tailgate event series conducted at all UCLA & USC football home games. Featuring an exclusive set of game day related activities. Including but not limited to product sampling, live band, kids zone, unlimited free food & drinks, plus a host of other vendors activations. www.ShakeYourTailgate.comBrand Management:• Implement strategies to promote experiential brand engagements for clients like Proctor & Gamble, Ralphs Grocery, Morton’s Salt, Blue Bunny Ice Cream & more. • Train & manage experiential brand ambassadors to support client approved event activations. Campaign Management:• Coordinate with clients, contractors & vendors to create exciting, experiential event series that innovate, while remaining grounded within the brand voice of the client. • Produce campaign-related materials including, recaps, client feedback/recommendations & event proposals.Activation Management:• Plan, manage & execute events, including activation set-up/breakdown, contracts, onsite messaging & experiential marketing.• Propose, administrate & implement special activations including, but not limited to retail store activations, experiential event activations, celebrity meet & greets & other related activations.

San Diego, Ca, Us

In charge of the Federal Drug Administration (FDA) funded, hip-hop focused, youth tobacco prevention campaign, for Southern California. Responsible for managing local outreach, event activations, local staff recruitment and training, pre-activation planning, coordination with venues, manage engagement staff, develop community partnerships, and other countywide engagement related tasks. Brand Management:• Implement strategies to prevent tobacco use and encourage quitting tobacco within the youth Hip-Hop scene.• Develop relationships with local businesses, community partners, venues, musicians and various other social influencers, to generate tobacco-free hip-hop movement support.• Recruit, train and manage fifty plus person team to support the movement as brand ambassadors, event staff and influencers.Campaign Management:• Coordinate and work with local team members, contractors and outside parties such as venue owners, booking agents, promoters, street team members, artists, DJs, media personalities, retail owners and Hip-Hop cultural influencers.• Collaborate with company team members to create campaign-related communication materials including, recaps, client feedback/recommendations and event proposals.• Use social networking platforms to generate campaign awareness, recruit local youth and advertise upcoming activations.• Provide timely reports on campaign progress to company staff and clients.Activation Management:• Plan, manage and execute events, including show promotions, securing artists, activation set-up/breakdown, negotiating with venues, onsite messaging and experiential marketing.• Plan, manage and execute special activations including, but not limited to rap battles, showcases, meet & greets, media hosted engagements and other related activations.• Develop relationships with local artist, talent reps, booking agents, venues, production companies, local DJs, street team members, promoters, security companies and local authorities.

Primary responsibility was to create lucrative marketing strategies for implementation of client’s goals. I worked with the marketing team to insure they understood the overall plan, and then assigned the grassroots marketing duties to field associates spanning 30 regions nationwide. • Acquired and sustained dealings with marketing partners, which often results in mutually beneficial marketing opportunities.• Managed the selection of promotional material, quantity, and distribution for client initiatives. • Additional tie-in goals included online marketing efforts, which often lead to record breaking engagement goals, such as: social media outreach and online contests. • Created strategies to target unconventional marketing areas, such as: churches, restaurants, barbershops, and street visage