At LuxeView, we’re transforming how businesses approach marketing optimization and data analysis. Our mission is to provide cutting-edge, GDPR-compliant solutions that empower companies to maximize advertising performance through data-driven insights, all while ensuring privacy and compliance. LuxeView delivers flexible, scalable technology that integrates seamlessly into existing systems, helping clients stay agile and competitive in a rapidly evolving digital landscape.

At Cavallo Consulting & Partners, we specialize in high-level data strategy and digital transformation services. Our consultancy has significantly impacted the data management landscapes of leading national firms, including notable projects like Sara Assicurazioni’s integration of advanced Customer Data Platforms and Beintoo's ticketing system optimization, part of Mediaset group.We excel in delivering transformative projects that not only comply with stringent data protection laws like GDPR but also streamline operations and enhance decision-making processes. Our work with Sara Assicurazioni, for example, resulted in a 50% reduction in data rendering times and doubled usability by integrating Google Analytics 4 and BigQuery, as detailed in our case study published by Google.Our approach combines deep industry knowledge with a robust toolkit of lean methodologies, touchpoint mapping, and customer journey analytics, employing both existing software and low-code solutions to build precise data attribution models for advertising campaigns.Recognition of our success is reflected not only in the tangible growth and efficiency improvements of our clients but also in the trust and long-term relationships we have established with them.

Providing data strategy consultancy and support to companies in adopting effective data management solutions for business application.Strategic recommendations, consults on performance advertising, data management and CRM, social media, digital media buying, SEO, SEM, traffic/lead/sales generation.

Contributed to the construction of a data management, analysis and visualisation product for multiple industries (e.g. Retail, HR, Pharma, Finance, Insurance, Education, Health), its validation and commercialisation. Selected and led a team of professionals building an effective, fast and cohesive operations team. Responsible for coordinating and optimising the company's operational and project activities in order to make them more effective and functional for the business. Relevant strategic and operational support on complex and successful consulting projects.

Responsible for managing Digital Marketing activities (Display, SEM, Programmatic, Mobile, DEM, SMS)Development of relations with demand side partners and agencies, contract negotiations, elaboration of best practice and collaborative solutions with other departments or countries to maximize performance; conversion improvements, lead generation, marketing automation strategies, CRM integrations. Responsible for managing a team of 4.

Responsible for managing ITALIAONLINE programmatic offer and to monetize ITALIAONLINE properties via programmatic solutions.Development of relations with demand/sell side partners (Ad Networks, Ad Exchanges, DSP, SSP)Contract negotiationsElaboration of collaborative solutions to maximize inventory value Results analysis and projections

Web & mobile performance adv products, Real Time Bidding, AdExchange and Ad Network monetization.

Web and Mobile Advertising Marketing for Libero.it

Product Manager for Libero.it Portal Marketing

Web Advertising Marketing for Libero.it