Davide Castelvero Email & Phone Number

Novara, It

To create a Customer Relationship Marketing strategic approach in the organization's philosophy (both for wholesale and retail), this includes the creation of policies and processes, customer service, training, retail marketing, systems and information managementTo help the enterprise to enable its departments to identify and target their best customers, manage marketing campaigns and generate quality leads for sales people To provide sales people with the information and processes to… Show more To create a Customer Relationship Marketing strategic approach in the organization's philosophy (both for wholesale and retail), this includes the creation of policies and processes, customer service, training, retail marketing, systems and information managementTo help the enterprise to enable its departments to identify and target their best customers, manage marketing campaigns and generate quality leads for sales people To provide sales people with the information and processes to know “their customers”, understand customer needs and effectively build relationships with them To identify the most profitable customers and providing them the highest level of service To create technologic and innovative supports for the CRM processesTo assist the organization improving efficiency, effectiveness and sales by optimizing information shared by multiple departments Show less

To support the retail stores business thanks to a stronger understanding of the client information: developing the Customer Knowledge process identifying and executing Marketing Researches; Client Analyses and Intelligence and to take part in the marketing/product strategy in order to monitor/anticipate the changing potential of markets on which a number of international brands are highly active.To build up a solid and profitable retail client base developing the recruitment of new… Show more To support the retail stores business thanks to a stronger understanding of the client information: developing the Customer Knowledge process identifying and executing Marketing Researches; Client Analyses and Intelligence and to take part in the marketing/product strategy in order to monitor/anticipate the changing potential of markets on which a number of international brands are highly active.To build up a solid and profitable retail client base developing the recruitment of new clients and implementing actions to increase the loyalty of existing clients.To coordinate and harmonize direct communication actions, Loyalty Programs as well as Local Sales Activities. Show less

To design and provide the strategic thinking and marketing understanding that will enable the company to set a Customer Relationship Marketing (CRM) project in supporting the development and the profitability of the retail stores business.To support Human Resources department ensuring that the staff are constantly motivated and trained (Client Experience).

Developed and executed the “Retail Marketing Project” (studied, defined and executed in cooperation with “Bain & Company”)Designed and implemented the “Corporate Customer Relationship Management Project”Coordinated the worldwide “Behaviours and Needs Research”Designed and implemented the “Customer Profiling Executive Report”Defined and implemented the “Country Marketing Plan” and the “Country Marketing Report”

Created the Operative Marketing OfficeDesigned and developed the Marketing Database to manage the archive of potential as well as actual clients Coordinated the launch of the first full “remote bank” (banca telefonica) in ItalyCreated integrated communication strategy for the launch of specific products (“Geographic Funds”; Pension Funds; etc.)Coordinated local events based on “Thematic Financial Conferences”Launched some contests for clients to promote products as well as… Show more Created the Operative Marketing OfficeDesigned and developed the Marketing Database to manage the archive of potential as well as actual clients Coordinated the launch of the first full “remote bank” (banca telefonica) in ItalyCreated integrated communication strategy for the launch of specific products (“Geographic Funds”; Pension Funds; etc.)Coordinated local events based on “Thematic Financial Conferences”Launched some contests for clients to promote products as well as to gather potential client namesCoordinated marketing aspects in the development of the project of the “Ufficio Portatile” (portable office) Show less