Davide Chiastra Email & Phone Number

Reggio Emilia, Emilia-Romagna, Italy

Reggio Emilia

Management Communication Project to ensure Brand Awareness and Product Promotion according to Brand Positioning, Target Audience and Company Objectives.Management Communication Project through an integrated approach between Off-line and On-line Channels and between e-Commerce and Physical Stores.Advertising Campaign- planning, budgeting and executing strategic Off-line campaigns through the use of different media such as print adv, radio, tv, out of home, direct marketing, in store activities, etc...;Web Marketing (Performance Adv, Search Engine Marketing, Retargeting, Social Adv, Email Marketing):- planning, budgeting and monitoring global campaign to promote the effectiveness of e-Commerce Platform.I manage the Marketing and Communication Plan through all the steps: development, scheduling, budgeting, buying, delivering, monitoring.I manage the external Agencies and Partners from the briefing to the ROI assessment.

Reggio Emilia

Management On-line Channel (Social Platform, Community Management, Digital PR):- planning and developing social media strategy and special projects coordinating with Brand Values and Objectives.Advertising Campaign (Display Adv):- planning and executing global campaign according to Brand Equity and Brand Goals.Web Marketing (Performance Adv, Search Engine Marketing, Retargeting, Social Adv, Email Marketing):- planning, budgeting and monitoring global campaign to promote the effectiveness of each Brand Website and e-Commerce.I coordinate and drive the internal New Media Team and the external Agencies and Partners, from the briefing to the ROI assessment.I manage projects and activities to ensure strategic alignment and punctual delivery, as well as campaign schedules and budgets.

I work as Client Manager for Corporate Communication Projects.I have a cross functional experience in Communication projects management for large organizations from various industrial sectors.Project (example):- Corporate Communication (Annual Report, Corporate Identity, Web Site, Digital Identity, Adv Campaign, etc...); - Corporate Social Responsibility (Social & Responsibility Report, Cause Related Marketing, Action Plan, etc...);- Internal Communication (Internal & Employer Branding); - Public Relation (Press Release e Digital P.R.);- Events (for different stakeholders: media, community, internal, fair, etc…). I'm responsible for budget communication and project delivery (Managing client relationship, Projects’ plan and strategy, editing of on-line and off-line contents, Coordinating and supervising internal team and external suppliers, monitoring activity progress and the overall alignment to the project goals).Client (example):Vodafone Italia, Terna, Indesit Company, Liquigas, Conad Centro Nord, Roche Pharma, Roche Diagnostics, Unicredit Group, British Telecom, Nestlè, Berloni.

Liberal Arts

Education record