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I am an experienced Channel Strategy Executive skilled in establishing and managing global partner channels. I have a track record of success in channel creation, change management, and driving growth globally. My expertise is helping SaaS companies build programs and services the support partners and delight customers. A results-driven channel marketing and account management expert in creating and growing partner and stakeholder relationships. I operate with an eager eye on the outcome and the impact on business.Have developed, executed, and supervised a wide variety of integrated channel marketing and communications roles at Amazon Web Services (AWS) Microsoft, Intel and other Fortune 500 companies. Highlights: Previous roles include delivering global marketing automation solutions, worldwide Field readiness, managing internal and external global events with attendance from 75 -3,000, and delivering targeted marketing campaigns using Salesforce and other CRM systems and tools. Experienced supporting consulting relationships and executive level interactions. Areas of expertise include:• Strategic Business Development and Account Management.• Global Marketing Deveopment Fund (MDF) strategy and delivery• Digital Marketing and Social Strategy• Program / Product Management• Strategic Alliance Partner Development• Strategic Partner and Field Relationships• Data-driven Marketing Strategy • Customer Loyalty / CRM Marketing Strategy• Audience / Field Engagement and Readiness ProgramsTechnologies: Salesforce, AWAS proprietary Business Intelligence dashboards, MS Office, Global Marketing Automation and CRM, Lead Management, and Reporting Systems. Online delivery program for webinars and readiness delivery. Building on my Gen AI / ChatGPT / CoPilot skills with training and research.
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Global Channel Programs ManagerAmazon Web Services (Aws) Aug 2020 - Mar 2024Seattle, Wa, UsAs a seasoned professional in channel partner and reseller management, I held the position of managing and supporting Global Solution Provider partners (resellers) and Distributors to drive their success with AWS. Through comprehensive enablement plans and programs, I've played a pivotal role in aiding partners in developing and delivering their AWS Go To Market (GTM) strategies on a global scale. This involved managing and delivering partner incentives and enablement to ensure their success in the AWS ecosystem.One of my key accomplishments includes spearheading the successful execution of a multi-million-dollar global MDF (Market Development Funds) program for all AWS Distributors. This initiative significantly expanded the availability of AWS Cloud Services worldwide, contributing to the growth and adoption of cloud technology on a global scale.I orchestrated the global Channel reseller Partner and Distributor events at annual AWS sales event, re:Invent. I created the agenda, delivered the recruitment strategy, and owned the executive keynotes. These projects included all content creation in collaboration with multiple internal teams based on agenda topics. These events delivered a +4/5 CSAT from all attendees. I excel at fostering collaborative relationships by developing joint marketing plans and facilitating monthly business reviews with both internal teams and external stakeholders. Leveraging tools such as Salesforce, I've implemented CRM management systems and detailed global reporting mechanisms to drive informed decision-making during monthly and quarterly business reviews. -
One Commercial Partner - Us Smb Partner AdvocateMicrosoft Jul 2016 - Aug 2020Redmond, Washington, UsI am lucky enough to be responsible for developing and delivering a strategic Customer Lifetime Value initiative for all US SMB partners to help manage churn and increase profitability using operational excellence and managed services. I also work with our Insider community to deliver up to date marketing and technical ennoblement skills to help them build their cloud business. All of these initiatives are run with data and analytics in the background to ensure targeted deployment and delivery of all my programs. -
Sr. Marketing Manager - MicrosoftBridge Partners Consulting Jul 2015 - Jul 2016Issaquah, Washington, UsI am a Senior Marketing Manager working with Microsoft in the Windows team. I am responsible for assisting the SMB team with their integration into the US marketing initiatives across all the current campaigns and programs. Building out and branding Windows 10 SMB campaigns to drive upgrades to Windows 10 and Pro across the US. This includes digital and social marketing as well as retail and distributor programs that are taking advantage of the Windows Devices in Modern Biz initiative. Responsible for managing the development and distribution of all the OEM, Digital and Field sales marketing assets that are designed to support Windows 10 marketing across the segment. -
Global Field Operations / Marketing Program Manager – Windows PhoneMicrosoft 2012 - 2015Redmond, Washington, UsDelivered all communications from corp. to the Global Windows Marketing (Phone) Field including OEM, Operator Channel, Retail, and Developers. Acted as the strategic Field advocate and voice back to corp. to ensure that the materials being provided were “Aiming and Arming” internal and external stakeholders to excel in their roles. • Tripled readership of weekly Field newsletter and attendance of 2X monthly Field calls to over 750 stakeholders in 6 months by creating a community of stakeholders that shared best practices and worked more closely together as a cohesive team.• Drove in excess of 2X sell-in opportunity by planning, managing, and attending 4 Windows Phone 8.1 Global Field Summits held in Redmond, WA, Ft. Lauderdale, Amsterdam, and Singapore. Summits were designed to provide advance release details to Windows Phone Category Leads, Technical Sales, Operator Channel, and Mobile Operator Client Directors. • Developed and provided all readiness programs and materials for global Windows Phone Field. • Owned and administered global secure SharePoint site for all marketing assets and strategic annual planning documentation. • Managed delivery of all digital marketing assets from Product Marketing, Mobile Operator / OEM, Apps, Windows Store and Developer teams to the World Wide Field for their use in ranging and commercialization of devices with customers and partners. • Technical Program Manager for Microsoft internal events including TechReady (twice annual Developer conference held in Seattle), START (annual global marketing kick-off meeting) and MGX (annual global sales meeting). • Developed and delivered all readiness programs for continued stakeholder and Field education.
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Global Marketing Operations, Sr. Marketing Manager – Digital Campaign Management And ReportingMicrosoft 2006 - 2012Redmond, Washington, UsManager and Business Owner of US Marketing Campaign Operations team in the Global Marketing Operations (GMO) team. Managed all digital and above and below the line marketing campaign set-up and validation in Marketing Automation tools for US Subsidiary. Responsible, end to end, for all campaign set-up, monitoring, lead management, and Return on Marketing Investment (ROMI) analysis reporting during and post campaign. Effective and trusted communicator to upper level management and looked to as a distinguished and intuitive self-starter with excellent problem resolution and presentation skills.• Managed highly successful operations team of 18 people by focusing on operational excellence as a foundation, and up-leveling high performers to become strategic partners with stakeholders. Managed annual budget of more than $2M.• Instilled high customer satisfaction as key tenet of team culture through tying performance to satisfaction goals, resulting in a 95% satisfaction score for the team every quarter, even during periods when marketing demand grew faster than our services budget.
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Us Business Solutions, Partner Recruitment Manager – Microsoft DynamicsMicrosoft 2005 - 2006Redmond, Washington, UsCreated, executed, and managed spend on annual marketing plans with a $1M budget, designed to recruit new partners into the Microsoft Business Solutions Partner Program. Partners were responsible for reselling ERP, (Microsoft Dynamics GP, AX, NAV, SL) Small Business Financials, and CRM. • Managed telesales vendor to call all lists and respond to all inbound 800# calls from postings via digital marketing and below the line advertising. • Managed many creative agencies that developed both print and digital marketing campaigns and collateral to provide leads to the channel development team. Attained banner ad click-through stats of over .65% for top sites.
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Microsoft Learning, Small And Mid-Market Marketing Manager - Server And ToolsMicrosoft 2004 - 2005Redmond, Washington, UsCreated integrated marketing plans targeted at small and mid-market business customers. Evangelized Microsoft Learning as the premier learning resource to both internal and external customers. Successfully managed annual marketing budget and spends against it.• Managed creative agencies that developed both print and digital marketing campaigns and collateral.
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Microsoft Learning, World Wide Channel Marketing ManagerMicrosoft 2001 - 2004Redmond, Washington, UsCreated and implemented marketing campaigns and materials that drove Microsoft Learning growth in the WW training space as well as preparing our Certified Partner for Learning Solutions channel to use and deploy new programs and tools provided by Microsoft. • Built and executed marketing strategies for the World Wide Learning Solutions Partner channel that defined and enhanced the Microsoft Learning products portfolio and in turn supported the channels selling process.• Collaborated with program management to deliver new Microsoft Learning tools and programs to Learning Solutions partners.
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Intel Online Services - Global Trade Show And Event ManagerIntel Corporation 1999 - 2002Santa Clara, California, UsManaged 15 global trade shows and events per year. Managed global relationship with creative agencies to produce all marketing communications deliverables to clearly communicate the corporate message. Technical consultant for trade show teams. • Established annual trade show budget of more than $2M and determined appropriate international and domestic events for corporate participation. Received Group Marketing Award for contribution to a successful European launch and awarded Divisional Recognition by company President for excellence in executing worldwide programs. -
Marketing ManagerIcat Corporation Apr 1997 - May 1999Managed database of 400 reseller partner files, sales reports, product inventory, and communications. • Determined eligibility criteria for Marketing Development Fund program for reseller partners. Budget: $200K.• Co-wrote and produced all collateral and informational binders for each new reseller partner. • Co-managed the International iCat Partner Conference held in Seattle. Over 300 representatives from 250 Global partners attended this three-day event, which included educational sessions and social activities. Budget: $200K. -
Account ManagerLandor Associates 1996 - 1997Account Manager for Microsoft Corporation – Interactive Media Division, Internet Tools & Platforms, Consumer Appliance Group. (Games & hardware) • Managed team of six writers, designers, and electronic engineers for production of software product FPP. • Advised client on implementation of new designs into both printed collateral and online advertising.• Created and managed individual budgets of up to $200K for multiple projects and established specific timelines for completion. • Represented agency in presentation of all concepts, copy, and designs to the client.
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Production & Fulfillment ManagerSprysoft Div Of Compuserve 1995 - 1996Start-up Internet Service Provider and Software Manufacturer with Annual Sales of $10M.
David Cunningham Skills
David Cunningham Education Details
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Colorado CollegeEnglish -
King'S College School WimbledonEconomics & English
Frequently Asked Questions about David Cunningham
What is David Cunningham's role at the current company?
David Cunningham's current role is Strategic leader in developing Global Channel Partner alliances and incentive & investments programs. Expert in building strong Go To Market strategies and helping Channel Partners drive growth and profitability..
What is David Cunningham's email address?
David Cunningham's email address is da****@****ail.com
What is David Cunningham's direct phone number?
David Cunningham's direct phone number is +120621*****
What schools did David Cunningham attend?
David Cunningham attended Colorado College, King's College School Wimbledon.
What are some of David Cunningham's interests?
David Cunningham has interest in Children, Travel To Anywhere, Environment, Education, New Technologies, Science And Technology, Mobile Devices And Apps, Great Food, Human Rights, Digital Photography.
What skills is David Cunningham known for?
David Cunningham has skills like Product Marketing, Integrated Marketing, Digital Marketing, Marketing, Strategic Partnerships, Crm, Management, Analytics, Leadership, Product Management, Mobile Devices, Strategy.
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