Designing marketing department collateral (ads, direct mail-brochures, postcards, catalogs). Managing multiple jobs in a super fast environment

Key Brands Supported: Learfield, DELL/Alienware, Epsilon/GM, Southwest Airlines, Cinemark, TGIFridays Partnered with Fortune 500 clients to create unique, interactive gamification experiences. Brands used the CataBoom platform to increase customer engagement, acquisition, and promote brand loyalty.• Developed marketing collateral for print and digital which included client case studies, company playbooks, one sheets, and social posts for LinkedIn.• Worked with clients and their agencies to design, build, and create custom “mechanics” that could function as micro websites, or stand-alone gamification experiences.

Provided creative design services to local small businesses and start-ups.• Developed branding and creative strategies for start-ups ranging from logos to website creation.• Designed merchandise and provided brand support for musicians and their bands including: T-shirt designs & production, stickers, vinyl record cover art, liner note designs and poster art.

Key Brands Supported: Stafford, J.Ferrar, St. John’s Bay, Xersion, Foundry, and ArizonaFocused on the strategy, development and growth of retail private label brand packaging for Men’s, Women’s, & Children’s apparel. Utilized high organizational skills and attention to detail to develop and maintain brand standards across interior and exterior packaging. Communicated these standards and partnered with international vendors to regularly evaluate samples for approval in order to ensure consistency in production and ultimately increased product sales. Collaborated with other creative design teammates to consistently complete projects on very tight deadlines. Managed multiple projects in an evolving retail environment. Formed strong partnerships with product managers to translate strategic direction into engaging and informative packaging.• Led the team to develop a company-wide comprehensive icon system of minimal, simple iconography to better communicate product features and benefits to the consumer. By utilizing this icon system, sales increased up to 800% due to improved customer understanding.• Completed an extensive brand refresh of Stafford Men’s underwear which resulted in sustained sales growth. Utilized brand appropriate stylized black and white photography as well as a comprehensive color-coded system to better help customers distinguish between styles and fits. By using one model for all print and packaging collateral, this was extremely cost effective as it reduced the model fees incurred.

Key Brands Supported: JCPenney, Metro PCS, Tense Wooden Watches, The McKinney Avenue ContemporaryProvided full-spectrum creative design services to many clients.Collaborated with the imc2 agency to create an interactive mini-Facebook site for Procter and Gamble Beauty. Partnered with LEVELTWO Advertising Agency to create a complete media package for multiple customers such as: Metro PCS, Dallas Sinus Center, Forest Park Medical Center (Dallas, TX), and Scientel Wireless.• Created an invitation mailer and flyer for the non-profit The Mac’s (McKinney Avenue Contemporary) popular Blue Yule party.• Completed rebranding for Tense Wooden Watches including logo redesign and catalog photo and layout art direction.• Assisted JCPenney’s retail marketing group to design layouts for bold, unique catalog spreads for the jewelry, salon, and home departments, helping drive a new brand perception amongst the public.

Key Brands Supported: Guess, Eddie Bauer, Doc Marten, Eileen West, Target, Dockers, Kohl’sManaged a talented team of graphics professionals to build brand awareness for the multiple Men’s and Women’s fashion accessories Tandy created for iconic brands like Eddie Bauer and Doc Marten. Led the team on the creation of unique retail marketing collateral for leading trade shows throughout the year using in-house photography, props, custom designed wallpaper and posters. Ensured that tight deadlines were met on or below budget. Partnered with and managed outside vendors, merchandisers, sales team, and overseas factories to ensure quality production.• Creative deliverables included annual and seasonal product catalogs, presentation books, brochures, large showroom graphics, 3D renderings, product photography, and point-of-purchase displays.

Key Brands Supported: IKEA, Sony Electronics, General Mills, Procter & Gamble,American Diabetes Association, Brown-Forman, Susan G. Komen Race for the Cure, Capital One, Betty CrockerCollaborated with fellow creatives and leaders to craft and manage integrated marketing campaigns with strategically sound creative solutions for high-profile the promotional ad agency’s clients. Mentored and supervised team in a high-pressure environment to consistently raise the creative bar and produce higher standard creative products. Mentored junior staff on the development of design skills and conceptual ability. Executed a broad range of integrated marketing solutions, including general retail marketing, multicultural advertising, interactive media, and more.• Played a principal role in designing Sony’s in-store signage for the VAIO laptop campaign, creating sleek and eye-catching branding that appealed to the modern consumer.