David Edwards Email & Phone Number

Houston, Texas, United States

CEO of Better Rooms LLC the leading property services company with a focus on CoLiving in the Houston market. Primary responsibilities include growth and partnerships as well as client service.

Houston, Texas, United States

WERE Property Services LLC provides services to investors applying "rent by the room" strategies to improve their investment potential while reducing overall risk.Services include: Property Evaluation, overseeing home improvements, ongoing management of properties physical elements and care, and being the general boots on the ground element for non-local investors.

Houston, Texas, United States

Real Estate investor with two areas of focus:1) Acquisition and Management of rent-by-room housing in Houston, Texas providing high quality accommodations to students and small business owners.2) Development of small-multifamily residential complexes from raw land to lease / sale

Greater New York City Area

Principle Analyst working across a broad range of Fortune 500 clients with significant budgets and expectations.Focus is on Customer Relationship Marketing (CRM) database media targeting. In short my clients have a customer database and they wish to target these individuals with ad messaging, I make sure this occurs with maximum performance and report on this performance.In this capacity I: --Develop Test Strategies based on a series of inputs (Targeted Universe Size, Media Spend, Known performance driving factors) --Sell in this plan to Publisher Partners, Agencies & Direct Clients --Assist in overseeing the campaign's performance throughout the life of the campaign --Post Campaign Completion: Develop reports using: SQL for data management, Excel & PowerPoint for presentation development --Lead Campaign performance presentations to Publishers, Agencies, & ClientsWhat kind of information do I work with? --Client CRM data files --Publisher impression level exposure data --Transaction data-setsIn the end I inform a client of: The dollars spent on a campaign and the direct effect these dollars had on purchase activity of the targeted consumer universe. Clients then have a true picture of Incremental Lift of key transactions, Return on ad Spend, and a performance map across consumer segmentation designed into the campaign.Other Activities Include: --Review and recommendation of technologies --Review and design of current and future operational practices --Perform training of digital best practices and insights for internal and external clients --Design custom research opportunities

New York, New York

Designed and implimented processes to increase and smooth communication between the Operations, Media, & Analytics teams.Designed and implemented a new reporting structure using a scorecard platform to dramatically simplify reporting and increase optimization capabilities and speed.Trained several colleagues on media analytics & processes serving as the primary trainer for Junior analysts.Functioned as the main client contact for several high profile projects, improving processes and reporting capabilities.Worked with the tech team to insure proper tagging of client sites to allow for an increase in data collection and management capabilities.Designed research tools and new technologies to acquire additional data and automate several key functions such as data management, report generation, and user flow designs.

Served as the primary contact for our third party vendor, Sharp Analytics, as they developed a data aggregation and display tool know as "Citadel".Is this role I researched data flows and developed business rules to allow for an increase in data merge processes. Performed research into operational processes to increase data usability and management.Rolled out a scorecard based reporting system across multiple clients.Performed research and submitted plans & processes allowing for survey results to be attributed to multiple impression views as opposed to traditional techniques that allocate awareness & other metrics to the last impression view prior to the survey.Identified and worked to resolve the variable cost per's issue that comes up in dynamic campaigns due to over/under-delivery.Identified and coded a solution in SQL to solve the Impressions per Page issue common to all campaigns, allowing for the creation of a new metric "Ads per Page" and "Publisher Pages Viewed". This allows for a true comparison of campaign performance across multiple sites.

Assisted in the planning of media for P&G's baby-care unit.Designed and implemented excel based tools to increase efficiency, tools so effective they continued to be used for 3 years following my move to analytics, saving countless hours of planner time to identify the most optimal plan for the dollars.