David Egeland work email
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David Egeland personal email
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My marketing career has spanned a wide range of industries -- from advertising and traditional CPG to retail and real estate. These experiences have allowed me to market a diverse group of products and services, all with a unique set of consumer issues and opportunities.I have enjoyed working in different environments where marketing is integral to the key business strategies and crucial to the organization's overall vision. Building a great brand and a successful business requires an extensive background in consumer research, strategic planning, rigorous analysis, and creative thinking. With these building blocks, I have led a number of teams and organizations in the development of impactful marketing initiatives in order to grow a brand and achieve core business and profitability goals.Core Competencies:Strategic Marketing • Branding • Internet Marketing • Social Media • Product Marketing • Consumer Insights • Market Research • Strategic Planning • Creative Development • Customer Service Management • Restructuring • Budgeting • Strategic Partnerships • Media Planning • Retail Partnerships • Joint Ventures • Public Relations
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Vp Sales And MarketingViChicago, Il, Us
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Vp Sales & MarketingVi Sep 2019 - PresentChicago, Illinois, Us -
Vice President Of MarketingVi (Formerly Classic Residence By Hyatt) Feb 2018 - Sep 2019
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Vice President, Head Of MarketingThe Laramar Group Aug 2014 - Jan 2018Lead marketing organization in all corporate and field-level marketing, branding, and training programs. Responsible for CRM platform, digital initiatives, SEO/SEM, reputation management, public relations, and on-site resident programs. Provide strategic direction on new technology and operations platforms to maximize property performance. Championed branding of new small building, urban portfolio to support $500M acquisition fund including naming, creative development, leasing strategy, and operating principles.
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Vice President Marketing, Programming And OperationsGeneral Growth Properties 2011 - 2013Chicago, Il, UsResponsible for driving department strategy, priorities, goals, and policies to support achievement of portfolio-wide financial and strategic business goals. Work extensively across disciplines as key marketing representative for Asset Management, Leasing, Business Development, Financial Services, and Human Resources groups. Provide strategic oversight and resource planning for marketing projects and best practices. Led Event Management, Gifting/Customer Service, Budgeting, and Charitable Programming teams. -
Senior Vice President, Field MarketingGeneral Growth Properties, Inc. Jun 2010 - 2011Provided executive leadership for field marketing organization for 180+ regional shopping centers. Managed 6 VPs of Marketing and team of 150+ corporate and center-based professionals. Led content development and programming. Directed in-market and in-mall execution and implementation for all marketing activities.
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First Vice President, MarketingGeneral Growth Properties 2008 - 2010Charged with initiating new centralized marketing programming group with major organization restructure. Managed centralized marketing group of 40 individuals and field staff of 100+.
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Vice President, Field MarketingGeneral Growth Properties Jan 1999 - May 2007Chicago, Il, UsPromoted to VP of entire field marketing organization following acquisition of The Rouse Company portfolio. Managed staff of 12 Regional Vice Presidents and 250+ at field level. Started at GGP as VP Marketing - Western Region.
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Brand Director, Diehard TrademarkSears, Roebuck And Co. 1996 - 1999Chicago,, Il, UsManaged all strategic planning and marketing activity, including advertising, event marketing, and new product development, for DieHard trademark. Administered annual marketing budget of $25 million, and led development of 5 year strategic plan; accommodated brand growth and trademark expansion. -
Senior Brand Manager, Cultured ProductsKraft Foods 1996 - 1996Greater Chicago Area, Il, UsProvided general management, including P&L, volume forecasting, advertising, trademark equity, sales force planning, and consumer promotion, of Light n’ Lively, Breakstone’s, and Knudsen brands. Championed new product development for category including line extension and new category exploration. -
Brand Manager, Kraft Trademark And Equity DevelopmentKraft General Foods 1994 - 1995Assigned cross-functional role in Marketing Services Strategy Group and developed Kraft-branded umbrella marketing programs. Assistant/Associate Brand Manager on various products in Grocery Division (1990 - 1994).
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Media Supervisor, Hj Heinz And M&M/Mars AccountsLeo Burnett 1987 - 1988Chicago, Illinois, UsCoordinated media planning function for 8 brands. Supervised and trained 4 media planners. Managed Agency-of-Record media buying assignment for all Heinz divisions; managed 6 agencies with $100+ million in billings. Senior Media Buyer/Planner, Star-Kist Foods account (1985 - 1986).
David Egeland Skills
David Egeland Education Details
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Northwestern University - Kellogg School Of ManagementMarketing And Management Policy -
University Of Illinois Urbana-ChampaignCommunications
Frequently Asked Questions about David Egeland
What company does David Egeland work for?
David Egeland works for Vi
What is David Egeland's role at the current company?
David Egeland's current role is VP Sales and Marketing.
What is David Egeland's email address?
David Egeland's email address is de****@****rcn.com
What is David Egeland's direct phone number?
David Egeland's direct phone number is +131296*****
What schools did David Egeland attend?
David Egeland attended Northwestern University - Kellogg School Of Management, University Of Illinois Urbana-Champaign.
What skills is David Egeland known for?
David Egeland has skills like Marketing, Marketing Strategy, Strategy, Advertising, Brand Management, Marketing Communications, Shopping Centers, Integrated Marketing, Strategic Partnerships, Strategic Planning, Social Media Marketing, Public Relations.
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