David Gorman Email and Phone Number
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I help customers put their data to work using the innovations and flexibility of cloud services. With a career spent in data, over four years specifically with Amazon Web Services, and recently with the growth of generative AI opportunities driving more focus on the data strategy behind selecting a model and customizing outputs with incremental data, I know how to uncover customer needs, pain points, and use cases across different industries and segments, and how to tailor the value proposition and messaging of cloud services accordingly. My core competencies include portfolio and solutions marketing, data protection, cloud and SaaS for enterprise solutions, and go-to-market strategy. I am passionate about helping customers match data solutions and the applications to their needs.
Amazon Web Services (Aws)
View- Website:
- aws.amazon.com
- Employees:
- 142019
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Product Marketing - Aws Data PortfolioAmazon Web Services (Aws)California, United States
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Product Marketing - Aws Data ServicesAmazon Web Services (Aws) Dec 2019 - PresentSeattle, Wa, UsIn this portfolio level role, I lean into the practical results customers can create with the right data strategy, particularly as they focus on how their data is put to work. The growth and adoption of generative AI has made data strategy, what data, where, how it’s aggregated, and what can be done with it, even more core to an organization’s success. Evaluating an existing LLM and its suitability based on current outputs, then deciding what data would improve use case fit, and customizing the outputs through tuning or augmentation, are new more powerful steps in what has always been a data-first mindset. Data strategy decisions involving storage enable what is possible with analytics, how data confidentiality and security are maintained, and are feeding into the adoption of generative AI by customers who in time may not be the AI/ML stack builders, but who will customize generative AI applications with their own data to build applications for their internal teams and their customers.I'm focused on customer growth with cloud services and new solutions that put cloud to work for them, and the enablement of our partners who implement business and technology solutions for our customers.
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Portfolio & Solutions Marketing DirectorPure Storage Jul 2018 - Nov 2019Santa Clara, Ca, UsCreated strategic positioning as we grew from a product to portfolio company. Defined and developed target personas and their key concerns, then authored core narratives and company POVs which fed derivative assets and campaigns. Architected scope and narrative of global core marketing campaigns by combining understanding of customers and industry verticals with solutions and technology knowledge in positioning that fed sales engagement strategies for getting net new customer opportunities and growing existing customers with adjacent solutions.This included creating horizontal positioning across the IT transformation and business drivers that rely on data, developing the positioning to enable new use cases in industry verticals such as Automotive and 5G-connected services, and feeding the ABM content strategy for a direct contribution to top line opportunity. Data velocity is a factor in everything from IT efficiency to analytics, ML/AI enablement, and over-the-air connected services. Key technologies apply across products, and products apply across use cases. These two vectors align to the topics that engage customers and are the core of what I do. -
Director, Solutions MarketingBrocade 2015 - 2017San Jose, Ca, UsProviding access between people, data and machines is a business-critical function, and expectations on IT teams have grown from primarily technical to become business function advisors. SDN, NFV, Multi-Cloud XaaS, increased performance of storage with Flash, and expectations of simplicity, automation & self-service have created new demands for consultative development of the technology strategy to stay in step with the business strategy. Cybersecurity has always been a need, but solutions have evolved in step with the automated tools of well-funded hacker organizations by adding prevention models with increased analytics visibility and predictive AI. None of this happens in a silo and I help customers put it together.Communication with customers and sharing of information in a way that’s relevant, timely and helpful has evolved as well with new Marketing approaches that combine increased analytics with the evolution of the customer journey to incorporate more passive education before a formal buying process. Terms such as Zero Moment of Truth (ZMOT) and Infinity Loop describe this new critical stage of customer interaction and digital marketing strategies require insightful persona development and content plans to resonate with different influencers in the evaluation cycle. I marry the marketing strategy with core content development to reach these customers. -
Director, Service Provider Product Management & Marketing, Data Protection DivisionEmc 2012 - 2015Round Rock, Texas, UsIncreased focus on Service Providers, IT Outsourcers and Global System Integrators (GSI) by initiating outbound positioning, clarifying GTM strategy and revising product definition. Drove market sizing and product requirements from customer interaction and market research to enable private and public cloud-based data protection services at scale. Aligned with Business Alliances team to help partners target their own cloud computing and XaaS offerings and positioning at trends that are changing the expectations and IT model for their customers with developments such as multi-cloud presence and the use of private & public cloud infrastructures for flexible operations. My scope in this role included datacenter virtualization strategies with VMware and OpenStack implementations. -
Director, Services Product ManagementJuniper Networks 2010 - 2012Sunnyvale, Ca, UsManaged the team responsible for growing Juniper's Professional Services and Support portfolio through extensions of current offerings and the creation of new classes of offers for Service Provider and Enterprise networking environments. Chartered to increase the profile of the Product Management function within Juniper Services, focused on bringing Product, Sales and Services teams together in cohesive GTM strategies including direct to Service Providers, 2-tier channel and specialized partner / OEM. Participated in M&A due diligence to create integration plans for the targets' Services and Solutions offerings in the Service Provider and Enterprise sectors. -
Director, Business Development, Global ServicesBrocade 2008 - 2010San Jose, Ca, UsAs Director of Business Development I was accountable for sell-through and sell-to Professional Services development activities. Owned the Services Business Alliances relationship with key OEM, SI and Channel partners. Core responsibilities included investigating and understanding partner business strategies, creating relationships within partners, developing proposals for new products, partnerships and services for mutual benefit and gathering support within Brocade Global Services, Brocade executive staff and OEM / partner senior management. Responsible for driving revenue attainment and long term business growth.
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Product Management, Product Marketing, Oem, Gsi And Channel Marketing (Various Roles)Brocade 2002 - 2008San Jose, Ca, UsI held a breadth of technology Product Management and Product Marketing positions in Brocade ranging from senior individual contributor to group management responsibilities as the company grew and branched into new areas of business. The progression of my career during this time brought me from technical product development to a greater focus on market development, business relationships and outbound marketing activities.-CHANNEL MARKETING MANAGER, OEM & Channel Marketing, International-SENIOR PRODUCT MARKETING MANAGER, Switches and Embedded SAN Products-SENIOR PRODUCT MANAGER, Bladeserver Embedded Switching Products -GROUP MANAGER, SOFTWARE PRODUCT MANAGEMENT, Systems Software
David Gorman Skills
David Gorman Education Details
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University Of Houston, C.T. Bauer College Of BusinessM.B.A. -
University Of Massachusetts AmherstB.A.
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University Of Colorado Colorado SpringsCybersecurity For Business (Specialization Certificate) By University Of Colorado System On Coursera
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University Of Illinois Urbana-ChampaignDigital Marketing (Specialization) By University Of Illinois At Urbana-Champaign On Coursera
Frequently Asked Questions about David Gorman
What company does David Gorman work for?
David Gorman works for Amazon Web Services (Aws)
What is David Gorman's role at the current company?
David Gorman's current role is Product Marketing - AWS Data Portfolio.
What is David Gorman's email address?
David Gorman's email address is da****@****box.com
What is David Gorman's direct phone number?
David Gorman's direct phone number is +140843*****
What schools did David Gorman attend?
David Gorman attended University Of Houston, C.t. Bauer College Of Business, University Of Massachusetts Amherst, University Of Colorado Colorado Springs, University Of Illinois Urbana-Champaign.
What skills is David Gorman known for?
David Gorman has skills like Cloud Computing, Go To Market Strategy, Enterprise Software, Business Alliances, Product Management, Storage, Professional Services, Saas, Cross Functional Team Leadership, Strategic Partnerships, Data Center, San.
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