Therapy Partner Solutions Holdings is a family of specialized physical therapy companies. Our mission is to empower our partners to improve patient outcomes by pushing the boundaries of best practice physical therapy care. Therapy Partner Solutions Holdings is the parent organization of companies specializing in outsourced therapy management contracted services, recruiting, compliance, billing & collections and private practice partnerships and acquisition. These companies serve health systems, hospitals, home health organizations and private practice clinics.http://www.therapypartnersolutions.com

Therapy Partner Solutions Holdings is a family of specialized physical therapy companies. Our mission is to empower our partners to improve patient outcomes by pushing the boundaries of best practice physical therapy care. Therapy Partner Solutions Holdings is the parent organization of companies specializing in outsourced therapy management contracted services, recruiting, compliance, billing & collections and private practice partnerships and acquisition. These companies serve health systems, hospitals, home health organizations and private practice clinics.http://www.therapypartnersolutions.com

Edison Road is a strategic advisory firm focused on developing and driving revenue growth strategies for companies of all sizes. www.edisonroad.com

Brought in to evaluate and lead the company’s product development efforts, go-to-market strategy and market positioning of this SaaS-based software company in order to determine growth opportunities and assess viability of the company’s flagship product, Sponsor Locker.• Developed competitive analysis of the marketplace to establish competitor segmentation and strengths / weaknesses of Sponsor Locker versus the competition.• Created multi-channel online promotion strategy featuring social media, SEO and paid search, driving first page search recognition based on primary keywords.• Initiated new multi-channel outbound content marketing strategy.• Re-defined the company’s prospect engagement and product demonstration strategy.

Built and led a team to manage all aspects of the digital marketing and digital communications strategy for GE’s $14.0B Power Services organization, a division of GE’s $36.0B Power segment.• Designed/owned an online revenue marketing strategy targeting 6000 contacts at 1500 companies. • Launched a global social media and email marketing strategy, improving unique web visitors from social by 224% and realizing 175+ marketing qualified leads and $90M in opportunities in FYE 2016.• Re-designed website to optimize content for SEO, driving 54% increase in traffic, 122% increase in downloads and 118% increase in contact form completions in FYE 2016.• Led the optimization of the global eCommerce platform, achieving 95% increase in quotes and +270% increase in orders in FYE 2016.• Established analytics program to evaluate performance and qualify commercial opportunities.• Designed and launched a new online platform and related direct email marketing campaign to drive larger share of voice in the market. Average of 20 new articles developed per month.• Drove the creation of a Digital Café concept used at 10+ user conferences, driving direct 1:1 engagement with 400+ customers in FYE 2016.• Piloted Power Service’s use of a custom event app at 5 user conferences achieving an average of 79% customer engagement.• Led a team to build 3 new online, customer-facing product configurators and collaborated on the build of GE Power’s new online customer service portal.• Led development of new online positioning and message framework resulting from the integration of GE’s acquisition of Alstom Energy.

Led a team responsible for the strategic brand management of this leading healthcare industry revenue-cycle management and group purchasing organization, including the 2013 rebranding aimed at repositioning the organization, driving towards its $2.7B sale to Pamplona Capital Management in 2015.• Collaborated with the SVP of Marketing and a broader cross-functional team to establish and execute a multi-faceted internal and external marketing and communications launch strategy. • Rebranded all aspects of the organization, including physical locations, online presence and messaging / value proposition.• Developed and led the ongoing brand governance and training process instituted after launch.• Owned the advertising, promotion strategy, and brand guidelines for the organization.

Developed and implemented the communications strategy for GE Power’s new consolidated approach to key global customer segments, including food and beverage, metals, mining, petrochemicals and unconventional fuels. • Directed communications for a $2.0B revenue portfolio, working across the GE Power matrix to develop international value propositions and messaging framework.• Established and led Global Industries communications management team.• Developed cross-industry customer and employee voice-of-the-customer strategy.• Launched Global Industries digital strategy, including digital sales tools, websites and social media.• Managed global communications budget and PR outreach by industry across seven international regions. More than 90 unique articles placed through the first 6 months of 2012 alone.• Transitioned to lead the digital communications program for the newly established Energy Management organization when that business was created.

Foundational communications leader for this new go-to-market business approach.Developed the cross-regional communications strategy for this new organization within GE’s $36.0B Power segment, defining the go-to-market messaging/positioning across key global regions and leading cross-functional resources to establish the mechanisms for regional message distribution including traditional and digital advertising and commercial sales tools. Promoted to Global Industries Communications Leader in 6 months.

Directed the downstream commercialization efforts for the new Qualibria software platform introduction for GE’s Healthcare IT organization, a division of GE’s $19.0B Healthcare segment. Collaborated with sales, IT and engineering teams to translate technical benefits into effective go-to-market messaging, while creating ongoing PR and campaign elements to properly position the product in the marketplace.• Managed the new product introduction of Qualibria in the marketplace.• Defined clear go-to-market messaging and new product value proposition.• Led research, process and competitive analysis for new Qualibria product name.• Developed public relations and advertising/campaign strategy and internal and external digital communications strategy.

Led internal and external positioning of the new XOS Digital brand. Worked cross-functionally with the XOS Digital sales team to translate the technical benefits of the XOS Digital product suite into value propositions that fit the desired target market and empowered the sales team. What started as a division of XOS Technologies, Inc. became the re-branded name of the company: http://www.xosdigital.com

Led all upstream and downstream marketing efforts for GE’s consumer electronics private label credit card portfolio. Worked across the organization to define the brand strategy and implement solutions to acquire and activate new accounts while proactively retaining key current accounts. • Managed marketing budget and led cross-functional teams and third-party vendors to execute on competitive analysis, portfolio analysis and tradeshow and advisory board development.• Utilized lean six-sigma project methodology to improve response rate through the development and launch of successful 360-degree multi-tier marketing initiatives, including direct mail, online and inbound/outbound sales components.• Drove cross-functional team through the development and launch of new online acquisition and point-of-sale tools with GE Appliances.• Served as marketing lead in strategy sessions and overall pitch development for newly acquired national partners targeted to contribute $50M+ of additional business.

Led internal and external cross-functional teams to execute launch of the GE Money brand in Switzerland, creating a new product suite for the bank. Assembled and co-managed a cross-functional team through the strategic development of all processes related to the launch of a first-of-kind credit card product in Switzerland, including risk, finance, operations, marketing, IT, the build of a 150-person operation center, cross-border third party relationships and product launch.• Co-launched a new, branded credit product generating sales in excess of $100M within 12-months.• Drove the re-branding of the Swiss consumer finance business, leading to 60% improvement in brand awareness and 20% increase in sales volume within the first 6-months.• Harvard Business School case study developed based on launch of the new credit product.• Earned two GE Money distinguished leadership awards and elected to European leadership team.

Completed GE’s two-year premier cross-industry marketing and sales leadership program with experience in the Consumer Finance, Consumer Products and Commercial Finance industries (rotations noted below)

Marketing Six Sigma project lead for the Gap, Inc. account, collaborating with cross-functional teams, including marketing, operations, IT, relationship managers and third-party vendors, to lead competitive market analyses and present enhanced program offerings to senior members of the Gap team.• Generated $1MM reduction in production costs by implementing a new customer billing statement.• Led competitor intelligence efforts and managed promotions aimed at account retention.• Led the forecasting and management of the Gap, Inc. client loyalty program.

Collaborated with national sales managers to review prospective real estate opportunities, underwriting commercial mortgage-backed security and structured commercial real estate transactions.• Designed acquisition plan to generate a 15% improvement in yield of broker applications received.• Spearheaded Six Sigma initiative to target prospective real estate brokers.• Performed analysis for prospective opportunities and pitched deals to new partners.

Led analysis to improve market share of the new Reveal lighting product, evaluating product positioning in the market and validating the ideal price point and product placement.• Implemented Six Sigma analysis of pricing/placement with goal of elevating product margins by 30%. • Grew national account relationships and increased product sales at trade shows and industry events.• Provided product-specific analysis to evaluate effects of promotion of new Reveal product mix.

Led strategies to develop additional business from current national accounts, increasing credit penetration in under-performing locations and developing effective customer retention plans. Fostered client relationships by leading the GE presence at industry trade shows.• Improved credit sales penetration in a national client by 10% through Six Sigma methodologies.• Increased customer retention by analyzing trends and proactively overcoming client objections.• Coached partner sales personnel on the utilization of credit and the sale of credit to the end-user.

As an intern between my two years of business school I supported sales and marketing initiatives at this former healthcare start-up. Working closely with business development leaders I developed marketing campaigns to support brand awareness and grow our contact database while evaluating partnership opportunities meant to expand the reach of the brand and drive lead generation.The company was sold a few years after my internship.

Prospected and solicited new consumer and commercial loan clients and expanded sales with existing clients. Created and processed credit requests, underwrote loans, presented loan packages and conducted loan closing procedures.• Generated 15% growth within assigned commercial loan portfolio.• Increased deposit account growth through aggressive marketing and prospecting tactics.

Head strength coach for women’s basketball, volleyball, and men’s and women’s tennis teams; assistant strength coach for men’s football, swimming and track teams. • Developed customized strength training programs for individual athletes based on team needs and individual capabilities; created rehabilitation programs for injured players.• Spearheaded public relations efforts to enhance image of varsity athletic teams.• Improved athletic recruiting efforts by developing and deploying targeted marketing campaigns.