David Eichelberger Email and Phone Number
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Show me a sluggish sales cycle and I will find the reason, then build a data-driven 360-degree strategy, train the team, and reverse the trend.I have impacted margins and exceeded sales goals in every position I have held. This included an immediate $2M ROI on a category location tool for the Justice brand, a $5M 2-season sales increase for La Senza intimate apparel, and a $100M increase in outlet sales in just three years for Juicy Couture.I am driven by curiosity to discover what is holding merchandising and operational processes back. I use rigorous analysis to unblock the system and create visionary strategies that align with business objectives and tap customer needs. Then I activate them, collaborating across departments, divisions and nationwide locations and platforms, increasing top line revenue.My focus is on tools and teams. I have created tools for Category Management, Merch Planning & Allocation, Space Productivity and for reporting, bringing consistency to processes and strategies. I have identified the blockage in online sales systems and removed them to encourage more consumer traffic. I have motivated teams to feel invested in the work, producing consistent results through lasting innovation.In short, I find out what is going on and figure out why growth isn’t happening. Then I fix it.I did the same thing with my own business, Cyclebar, the first high-end indoor cycling studio in my local market. Within 6 months of opening, I built the Midwest’s busiest location. My phone rang a lot, with other franchisees who wanted to know how I did it. I became the region’s most highly-sought mentor, helping others develop a sense of confidence and focus.
Sullivans Home Decor
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Director Of PlanningSullivans Home Decor Dec 2023 - PresentSioux Falls, Sd, Us
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Director - Space, Assortment & Category OptimizationBig Lots Stores May 2021 - Dec 2023Columbus, Ohio, UsLed a diverse team responsible for driving space, assortment and category productivity (sales, margin, turn), merchandising standards, direction to stores and supporting brand goals.↑Directed the Category Management end-to-end processes for all divisions.↑Implemented Blue Yonder (JDA) suite, created 3K+ Floorplans & POGs, and laid the foundation for business driving insights.Provided brand with first ever insights of space and assortment productivity• Led the Assortment Optimization, Hindsight and Channel Clustering processes integral to the annual category management cycles.• Drove annual Fixture & Strategic Initiative processes, assessing current state, requests, budgets, ROI, bids, and implementation.• Partnered with Merch Leadership to create store zones, define the purpose of each and set productivity standards.• Teams set all assortments in presentation studio, conducted cross-functional walks and created direction for stores.• Owned the presentation reset calendar, associated labor budget and communication with the Field. -
Owner - Dave'S Deals & Stuff, LlcAmazon Fba Private Label Retailer Sep 2020 - Apr 2021Seattle, Washington, UsAmazon FBA business -
Senior Manager Of Location Planning And Allocation; Consultant – Merchandise And Central PlanningJustice Nov 2018 - Oct 2020Columbus, Oh, UsHired into new function to optimize inventory levels in 800+ locations, while partnering with multiple cross-functional specialists to set store sales targets and identify opportunities/risks.↑Achieved ROI of $2M in margin, exceeding the $1.5M goal through implementation of a robust category location planning tool, tailored assortments and strong partnership with Field Leadership.Immediately impacted product margins and exceeded sales goals.• Teams forecasted sales by location at sub-category level; Then created inventory plans to optimize chain inventory by store.• Identified $5M fashion leggings opportunity and partnered with merchants to drive best season in history.• Contracted to train and evaluate a group of new Merch Planning hires; Created an Executive Category Management scorecard. -
Owner / Gm, Cyclebar EastonCyclebar 2014 - 2018Irvine, California, Us↑Brought a new, high-end concept to Columbus, and grew within 6 months to the franchise’s busiest Midwest location.Created analytical based model to target and expand customer base.• Led all aspects of the business, including a team of 30-40 staff and instructors. Managed site purchase and construction. Leveraged retail knowledge to drive financial results.• Established Category Management process for Apparel segment; Trained other franchisees.• Earned “Cyclegiving Community Award” for raising >$25K for local nonprofit organizations.• Became frequently requested, trusted mentor for fellow franchise owners throughout Ohio. -
Vice President / Merchandise Planning & AllocationLa Senza (L Brands) 2012 - 2014In this newly created role, I was a key leadership team member, responsible for all aspects of the product life cycle, including inventory management, performance analysis, brand strategy, direction, and long-range planning for 150+ Canadian stores, then owned by L Brands.My challenge was creating consistency amid a multiplicity of processes and strategies. The company also expanded quickly, and my team grew from 22 to 60 within one year. I created a line architecture tool to tie brand strategies to financial goals. It contained key metrics, stated simply and easily to facilitate growth projections. This brought consistency to reporting across product categories, driving a $5M in sales increase during the first 2 seasons with a 17% inventory reduction.• Created product life cycle profitability reporting which immediately highlighted risks to an existing brand strategy.• Standardized reporting, forecasts and trend analysis across all product categories, resulting in more accurate forecasting.• Promoted 9 associates, including 4 to Management roles
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Vice President Of Planning & AllocationJuicy Couture 2011 - 2012I moved into the role after working as Director of Merchandise Planning and Allocation and led a team of 18 associates across 125 specialty boutiques, multiple outlet locations and an international ecommerce site, each with a separate business model. My goal was to establish consistent processes to inform a cohesive growth strategy. I also needed to motivate team members and increase their engagement in the process. I met with individual associates to hear their ideas and learn what was happening on the floor. This resulted in refreshed employee attitudes and increased participation in the creative process.I also designed a tool to collect customer purchase data and aggregate business KPIs in real time from all three business channels, producing more reliable forecasting data and a marked improvement in ability to proactively devise strategy. The results included increased outlet sales by $100M and 147% store growth in just 3 years. We also generated a 10% sales increase and 17% product margin increase across entire brand in 2011.Our regional promotional and inventory strategy for back-to-school resulted in a +210-basis-point margin improvement. -
Director Of Planning & AllocationJuicy Couture 2008 - 2011 As acting general manager of outlets channel, owned P&L, leading the Planning and Allocation teams, with dotted-line responsibility for Stores, Merchandising, Visual, Finance, and more. Produced 75% of operating profit for the entire Juicy brand, funding fleet and team growth. Increased outlet sales by $100M and grew the number of stores by 147% in just 3 years. Responsible for all Financial Reporting (Sales through Margin) and ad hoc requests from corporate parent. Maximized made-for-outlet product profitability through key item programs and limiting new design. Drove sales increases in every quarter, including a 24% Q4 increase in 2008.
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Manager - Business Process & Systems IntegrationTween Brands 2006 - 2008Columbus, Oh, Us* Led development and implementation of SAS / Marketmax (MMX) retail software package, including assortment planning, financial planning, and data warehouse. * Leveraged strong communication skills to clearly convey complex issues, collaborate and influence varied parties and partner with leadership, IT, SAS/MMX and 3rd-party consultants.* Supervised development of all training materials and conducted training sessions for 55 associates.
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Senior Merchandise Planner - Lifestyles & AccessoriesTween Brands 2004 - 2006Columbus, Oh, Us Increased lifestyles MMU$ by $10 million over LY, while also driving the highest MMU% in 5 years. Partnered with GMM to reconfigured store for holiday season; Resulted in record sales of non-apparel and gifting items, while retaining shoppers in store an average of 12 additional minutes. Reduced markdown rates in non-apparel business by 300 points through a revised damage process. Received the prestigious annual corporate Stellar Award for outstanding business in 3 consecutive years.
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Planner - Various AreasTween Brands 2002 - 2004Columbus, Oh, Us
David Eichelberger Skills
David Eichelberger Education Details
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University Of FloridaMarketing
Frequently Asked Questions about David Eichelberger
What company does David Eichelberger work for?
David Eichelberger works for Sullivans Home Decor
What is David Eichelberger's role at the current company?
David Eichelberger's current role is Merchandise Planning & Strategy | Category Management | Space Productivity | Team Leadership.
What is David Eichelberger's email address?
David Eichelberger's email address is de****@****ots.com
What schools did David Eichelberger attend?
David Eichelberger attended University Of Florida.
What skills is David Eichelberger known for?
David Eichelberger has skills like Retail, Merchandise Planning, Trend Analysis, Merchandising, Inventory Management, Apparel, Asset Allocation, Management, Assortment, Store Management, Trend, Forecasting.
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