Founder
Decibel Blue Creative Marketing & Pr
•Responsible for strategy, talent, creative, business development, P&L, clients and brand stewardship.•Steered outsourced marketing department for Procter & Gamble’s $25M market launch of Tide Cleaners AZ.•Launched 21 franchises. Scalable tactics included data collection and analysis, direct mail, field marketing, POS messaging, vendor management, paid advertising, sponsorships, digital influencers, social media content and promotions, digital marketing integration, app development, launch, and web development. •Secured over $2 billion in media coverage for clients. Including Good Morning America, The Today Show, The New York Times, Robb Report, The Wall Street Journal, USA Today, Architectural Digest, WIRED, NPR, CNN, Sports Illustrated, Newsweek, The Los Angeles Times, and numerous ABC, CBS, NBC and Fox affiliates.•Directed media outreach and go-to-market launch of Dunkin’ Donuts’ 80+ franchises in AZ. •Achieved “60-40%” product/beverage mix KPI for 5+ years in AZ. Supported CA, NM, UT and TX markets. •Propelled WellBiz Brands (Elements Massage, Amazing Lash Studio, Dry Bar) into claiming three spots on the Inc. 5000 fastest-growing companies list. •Achieved 168% brand growth, exceeding gross sales, franchise sales, leads, and studio expansion goals. Focused on influencers and Forbes Council thought leader content.•Provided the outsourced marketing department for My Sister’s Closet, a $30M designer consignment brand. •300% increase in gross sales, driving brick-and-mortar, and e-commerce expansion. Created Obie Award-finalist out-of-home ad campaign.•Prepared crisis communications plans and delivered real-time issues management counsel.•Clients include, Tuft & Needle, Elements Massage, NextCare Urgent Care and Cancer Treatment Centers of America, managing internal communications, and media relations. •Implemented market-wide Baskin-Robbins community relations. •Managed activation programs utilizing civic and government influencers.
