David Johnson Email & Phone Number

Austin, Texas, Us

In this role, I lead a team of five developers in the product development lifecycle. This includes creating new product offerings, GTM strategy, and market launch as well as creating partner integration strategies to drive market share. Some highlights include: ➥ Creating a successful growth strategy to double revenue in the next year by securing additional partners to promote new product offerings and by re-platforming the existing product to facilitate simple integrations with technology partners.➥ Increasing revenue by leveraging AI to enhance process efficiency and offer premium services where MyFileRunner acts as a process outsourcer for clients. ➥ Expanding market share in the legal sector by integrating into law practice management systems to provide integrated electronic filing and other seamless services.

San Francisco, California, Us

I was recruited to lead a team of four direct reports and 10 total staff in product marketing, product management, and competitive Intelligence for data management, protection, and access solutions. This includes defining the product roadmap, GTM strategy, and overall product vision while supporting product launch execution and conducting market research and competitive analysis. Some notables include:➥ Increasing product revenues by double digits in the first six months and aligned marketing and sales around a broadened product vision.➥ Creating product marketing operations and product launch processes from the ground up to establish the product group as a strategic function among all teams, including sales and product development.➥ Expanding market share by establishing data protection and data access components to make Panzura’s solutions more viable across diverse industries.

San Mateo, California, Us

In this position, I led product marketing and competitive intelligence to oversee messaging, positioning, and vision for Model N Revenue Cloud solutions. This included AR/PR, thought leadership, campaign planning, and GTM strategy. Some achievements include: ➥ Creating product marketing processes from the ground up, including developing launch plans, defining market categories, developing sales tools, establishing a competitive intelligence organization, and partnering with marketing and sales to create a unified message and voice.➥ Increasing revenue YoY by creating a new market category focused on revenue performance management and selling solutions versus individual products, an innovative strategy that provided higher value and increased average deal size.

Austin, Texas, Us

In this role, I led a product marketing team to oversee messaging, sales enablement, sales tool development, market positioning, and B2B GTM strategy for Oracle Marketing Cloud and Oracle CX. This included competitive intelligence, thought leadership, AR/PR, and campaign development/execution. Some accomplishments include: ➥ Increasing revenues by double digits and average deal size by double digits annually for five consecutive years by leveraging a unified branding and messaging strategy to accommodate the rapid integration of newly acquired products into the Marketing Cloud and CX platforms.➥ Being promoted within the first year from senior product marketing manager to director role.