Digital transformation is one of the key strategic pillars of Teva’s post-restructure focus. In my current role I lead the transformation efforts focusing on the technology platforms and operations across all of our business units globally. This includes development and management of our eCommerce and customer-self-service platforms, inbound and outbound commercial digital/social-media channels, digital sales-force support tools (including CRM), digital operations, and machine learning (AI) capabilities to support and optimize various aspects of the business. I am the direct manager of the Digital Platforms & Operational teams and have built and functionally led our local digital platform expert communities around the world. In addition to advancing our local markets’ digital capabilities, my team continues to focus on the simplification of our platform landscape by consolidating the various technologies being used to one core global approach that meet local markets’ needs.

This position was responsible for driving the digital transformation in Europe & International Markets for the Specialty, Generics and OTC business units. I directly managed a team that led the global implementation of core digital platforms working with companies such as Salesforce.com, Veeva, IQVIA and Microsoft. I created Teva’s first internal digital services unit that supported local markets with operational needs ranging from content creation, journey building, data governance and platform configurations/setup. With the restructuring efforts in 2018, the new go to market models my team launched created up to 30% in efficiencies and cost savings. By leveraging AI and Machine Learning in markets for both predicting future products for customers to purchase and powering next best actions for our field force/marketing automation journeys, we were able to drive positive impacts on the P&L.

I created this position to drive the vision, strategy, and organization to engage customers & patients in new ways in Europe. With a goal of redefining the field force of the future to support the various local business challenges, I created integrated new competency frameworks, new sales team job profiles and social selling techniques. My team built differentiated customer experiences across brands in Europe by leveraging and re-purposing communication channels such as the Field Force, Events, Social Media and Email. During this time my team also led the GDPR efforts and successfully created and launched a digital customer consent management platform that resulted in thousands of new HCP customer opt-ins.(Looking back, this positioned Teva well when Covid-19 hit as we leveraged these digital relationships to support our virtual interactions when thousands of our field team members were not able to visits customers face to face). Leveraging these digital relationships, we created the pharma industry first Virtual Ambassador who was responsible for selling to HCPs mainly via social channels. This program was such a success that we integrated parts of it in various local go to market models globally at Teva.

This role was tasked with building Teva’s first integrated Multi-Channel marketing team to support Teva’s USA specialty business portfolio. Our team designed and launched an integrated Multi-Channel Marketing platform which included a digital platform that encompassed identity, activity, consent hubs & various field CRM & Marketing automation integrations. In this position I founded Teva’s EHR (Electronic Health Records) department and established an industry award winning strategy. Dealing with 17 day wait times for our medical team to connect with customers, I created a now industry best practice called “MSL On-Demand”, a program which decreased the time of a HCP’s unsolicited request for medical information from 17 days to 7 minutes.

Led Teva Women's Health North American branded sales and marketing organization. Responsible for both medical device and RX/OTC pharmaceuticals. Additional responsibilities include, go-to-market evolution, sales effectiveness, digital marketing, sales analytics and management of our medical device partnerships. Assessed talent, built winning teams and launched novel business solutions that drove both top(>$250M) and bottom line.I oversaw and led the creation and launch of Teva's first Internal Sales Team which supported both Rx and Medical device sales (+350 members). The team successfully supported the North America Specialty portfolio and was notably sold to Cooper corp. for $1.1B with Paragard.

In this position I successfully managed a team of sales representatives that sold both medical device and pharmaceutical products for the Women’s Health Division. My team covered the greater NYC area. In this position I started as a sales representative where I grew into a management position.

After graduation from College I was drafted to play professional basketball where I was a player and coach in various countries around the world.