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• Experienced performance marketing professional with wide-ranging experience across myriad digital marketing functions including account management, partnership management, business development, performance marketing, lead generation, customer acquisition, product marketing, product management, and project management. • Strong understanding of all forms of digital media buys, pricing models, and structures.• Adept relationship builder and communicator able to interface with all levels of business from technical teams to decision makers.• Strong history of developing and implementing successful programs and strategies contributing to business objectives and growth.• Proficient in using an analytical, quantitative approach mixed with a get-things-done tenacity to drive business decisions and results.Specialties: Internet Marketing | Digital Marketing | Performance Marketing | Growth Marketing | SEM | Search Engine Marketing | Affiliate Marketing | Email Marketing | Mobile Marketing | Mobile Apps | Lead Generation | Customer Acquisition | User Acquisition | Monetization | Retention Marketing | Strategic Partnerships | Product Marketing | Account Management | Product Management | Project Management | Media Buying | Landing Page Optimization | Campaign Optimization | Ad Optimization | Product Strategy | Marketing Strategy | Social Media | Integrated Marketing
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Director Of Audience DevelopmentRevoltPasadena, Ca, Us -
Senior Manager, Audience DevelopementRanker Sep 2019 - PresentLos Angeles, Ca, UsManage team of performance marketers focused on traffic acquisition across paid and emerging platforms including paid social, short-form video, and email. • Manage 7-figure annual budget to defined KPIs across FB and Google• Grew traffic and page views from email channel by 30% YoY for 3 consecutive years -
Digital Marketing ManagerWpt Enterprises, Inc. Jul 2017 - Sep 2019Irvine, Ca, UsWPT Enterprises, Inc., is the creator of the World Poker Tour (WPT) – the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online and mobile.• Manage organic and paid acquisition for desktop and mobile gaming apps• Collaborate with television production team on all in-show promotions • Graphic content creation and social community management• Work with product management and retention teams on product features and user monetization -
Marketing And Business DevelopmentConsultant / Business Operator Apr 2015 - Jul 2017• Worked directly with ownership to formulate on-going business plans, marketing strategies, and product strategies. • Launched real estate agent focused network that resulted in over 5,000 registered agents within first 6 months using combination of targeted emails, ad buys, and content marketing.• Designed, implemented, and grew credit related affiliate partner program adding an additional 100+ partners within 3 months including automation of CRM sales campaigns and funnels, commission structures, campaign and affiliate tracking, and partner management. • Prospected, negotiated, and managed marketing opportunities including display, PPC, contextual, native, content, and email with a focus on lead generation and acquisition while maintaining established KPI’s.• Managed all user experience, product strategy, creative development, and content development for all marketing assets and websites including landing pages, user flow, display ads, and emails.• Lead A/B testing of B2B lead generation pages and B2C landing pages
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Director Of Strategic PartnershipsLead Genesis Aug 2011 - Mar 2013Las Vegas, Nv, UsLead Genesis is a full-service performance marketing agency and lead-generation company. Lead Genesis provides agency partners with a one-stop shop for launching their brands and acquiring their customers. We do so utilizing our spectrum of both on- and off-line marketing channels, including: search, social media, display, email, call center, radio and television. Our dynamic company structure allows us to service clients in any vertical, and our list of current campaigns is constantly growing.• Identified, recruited, and managed publishers for private publisher network.• Day-to-day support for agency clients and lead all projects, initiatives, and communications including creative design, technical integration, and acquisition strategy.• Managed internal media buys.• Initiated and lead landing page optimization. -
Senior Business Development ManagerExperian Consumer Direct Apr 2008 - Jul 2010Costa Mesa, Ca, UsHunter responsible for identifying, sourcing, negotiating, and launching new partnerships and growth opportunities with an emphasis on online customer acquisition and profitability.• Exceeded margin and ROI targets by establishing new integrated partnerships with leading online properties. • Championed channel expansion initiative to create a lead generation program. Created technical specifications and marketing plan while leading a cross functional team consisting of Reporting, Web Development, Email Marketing, and Membership Marketing. • Managed domain name recovery project. • Worked directly with Account Executive, Account Management, Creative, Legal, and Finance teams to ensure favorable terms, successful campaign launches, continued revenue and relationship growth, and profitability.• Recipient of Experian 100% Achievement sales award (2009) -
Senior Partner ManagerExperian Consumer Direct Jul 2005 - Apr 2008Costa Mesa, Ca, UsResponsible for growing book of business of established partner relationships from both a strategic and tactical perspective. • Developed and implemented marketing plan that grew affiliate marketing channel revenue by 2000% in 2 years while growing largest account by over 125% in a 6 month period • Collaborated with Product team on technical requirements and drove testing and product launch of new product.• Managed team of three including SEM manager and two Partner Managers.• Strategic responsibilities included identification and negotiation of new opportunities both organically and through new business; creation and presentation of marketing plans and collateral; account specific budgeting and forecasting; and negotiating contract/IO terms. • Tactically responsible for budget tracking; campaign trafficking, account management, campaign optimization, reporting and analysis; contract/IO renewals; and implementation of marketing plans and initiatives.• Three time recipient Experian 100% Achievement sales award (2006, 2007, 2008)
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Marketing Project ManagerExperian Consumer Direct Jul 2004 - Jul 2005Costa Mesa, Ca, UsResponsible for managing day-to-day and ongoing operations for Partnership Marketing team consisting of eight account managers and 100+ direct partnerships.
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Senior Compliance SpecialistExperian Consumer Direct Jun 2003 - Jul 2004Costa Mesa, Ca, Us
David Ling Skills
David Ling Education Details
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Uc IrvineSociology
Frequently Asked Questions about David Ling
What company does David Ling work for?
David Ling works for Revolt
What is David Ling's role at the current company?
David Ling's current role is Director of Audience Development.
What is David Ling's email address?
David Ling's email address is em****@****ail.com
What is David Ling's direct phone number?
David Ling's direct phone number is +194922*****
What schools did David Ling attend?
David Ling attended Uc Irvine.
What skills is David Ling known for?
David Ling has skills like Lead Generation, Email Marketing, Strategic Partnerships, Sem, Affiliate Marketing, Online Marketing, Customer Acquisition, Online Advertising, Ppc, Business Development, Product Management, Online Lead Generation.
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