David Ling Email & Phone Number

Pasadena, CA, US

Los Angeles, CA, US

• Manage team of performance marketers focused on traffic acquisition across paid and emerging platforms including paid social, short-form video, and email.
• Manage 7-figure annual budget to defined KPIs across FB and Google
• Grew traffic and page views from email channel by 30% YoY for 3 consecutive years

Irvine, CA, US

• WPT Enterprises, Inc., is the creator of the World Poker Tour (WPT) – the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online and mobile.
• Manage organic and paid acquisition for desktop and mobile gaming apps
• Collaborate with television production team on all in-show promotions
• Graphic content creation and social community management
• Work with product management and retention teams on product features and user monetization

• Worked directly with ownership to formulate on-going business plans, marketing strategies, and product strategies.
• Launched real estate agent focused network that resulted in over 5,000 registered agents within first 6 months using combination of targeted emails, ad buys, and content marketing.
• Designed, implemented, and grew credit related affiliate partner program adding an additional 100+ partners within 3 months including automation of CRM sales campaigns and funnels, commission structures, campaign and.
• Prospected, negotiated, and managed marketing opportunities including display, PPC, contextual, native, content, and email with a focus on lead generation and acquisition while maintaining established KPI’s.
• Managed all user experience, product strategy, creative development, and content development for all marketing assets and websites including landing pages, user flow, display ads, and emails.
• Lead A/B testing of B2B lead generation pages and B2C landing pages

Las Vegas, NV, US

• Lead Genesis is a full-service performance marketing agency and lead-generation company. Lead Genesis provides agency partners with a one-stop shop for launching their brands and acquiring their customers. We do so.
• Identified, recruited, and managed publishers for private publisher network.
• Day-to-day support for agency clients and lead all projects, initiatives, and communications including creative design, technical integration, and acquisition strategy.
• Managed internal media buys.
• Initiated and lead landing page optimization.

Costa Mesa, CA, US

• Hunter responsible for identifying, sourcing, negotiating, and launching new partnerships and growth opportunities with an emphasis on online customer acquisition and profitability.
• Exceeded margin and ROI targets by establishing new integrated partnerships with leading online properties.
• Championed channel expansion initiative to create a lead generation program. Created technical specifications and marketing plan while leading a cross functional team consisting of Reporting, Web Development, Email.
• Managed domain name recovery project.
• Worked directly with Account Executive, Account Management, Creative, Legal, and Finance teams to ensure favorable terms, successful campaign launches, continued revenue and relationship growth, and profitability.
• Recipient of Experian 100% Achievement sales award (2009)

Costa Mesa, CA, US

• Responsible for growing book of business of established partner relationships from both a strategic and tactical perspective.
• Developed and implemented marketing plan that grew affiliate marketing channel revenue by 2000% in 2 years while growing largest account by over 125% in a 6 month period
• Collaborated with Product team on technical requirements and drove testing and product launch of new product.
• Managed team of three including SEM manager and two Partner Managers.
• Strategic responsibilities included identification and negotiation of new opportunities both organically and through new business; creation and presentation of marketing plans and collateral; account specific budgeting.
• Tactically responsible for budget tracking; campaign trafficking, account management, campaign optimization, reporting and analysis; contract/IO renewals; and implementation of marketing plans and initiatives.

Costa Mesa, CA, US

Responsible for managing day-to-day and ongoing operations for Partnership Marketing team consisting of eight account managers and 100+ direct partnerships.

Costa Mesa, CA, US