Dave Ellerbee Email & Phone Number

Grand Rapids, Michigan, United States

Michigan, United States

Boulder, Colorado, United States

Boulder

• Clients: INFINITI US, INFINITI Global
• Lead 360 marketing campaigns for Nissan’s luxury automotive brand (inclusive of broadcast TV, digital video, social, native and digital display), supervising a number of large- and small-scale productions.
• Supervise direct reports, mentoring and guiding their efforts across multiple client workstreams.
• Work closely with business affairs and production teams to manage talent negotiations, tight project timelines and budget planning (~$12MM annual budget).
• Manage the execution of INFINITI’s new brand positioning, “Luxury Should Be Lived In,” across US and global markets, guiding partner agencies in proper implementation of the long-term creative platform.
• Collaborate daily with media agencies to optimize delivery of tiered national, regional and local plans.

Portland, Oregon Area

• Clients: Old Spice Global
• Managed award-winning campaigns for the #1 deodorant brand in the U.S., which spanned across global and regional markets & included broadcast TV, digital video, social, & innovative digital experiences.
• Collaborated with clients and partner agencies in the creation and launch of new product innovations into the CPG market.
• Fostered relationships with clients across the global and regional brand teams, and Proctor & Gamble leadership to uphold a strong rapport with the agency
• Worked directly with agency leaders across Account, Creative, Strategy and Production departments throughout multiple campaign processes simultaneously, playing a key role in the development of best-in-class strategic.

Boulder, CO

• Clients: Best Buy
• Supervise and manage integrated retail sales campaigns for a Fortune 500 company, which support broadcast TV, radio, digital video, social, & digital display creative.
• Supervise and manage BBY's social creative campaigns including paid and organic creative on Facebook, Twitter, Pinterest, & Vine social platforms.
• Oversee Content Managers as they manage the day-to-day deliverables and tracking of client feedback, internal communications, timelines & project schedules.

Boulder, CO

• Clients: Best Buy
• Managed integrated retail sales campaigns for a Fortune 500 company, which supported broadcast TV, radio, digital video, social, & digital display creative.
• Responsibilities during campaigns included estimate creation and budget tracking, asset management, creation and management of project timelines, competitive research, talent tracking, collaboration with media.
• Day-to-day liaison between clients and internal agency teams to organize meetings, review creative feedback, and sell new work through for high impact, retail drive-time, integrated advertising campaigns.
• Managed multi-platform social media campaigns during back-to-school and holiday drive times resulting in record setting positive social engagement for the BBY brand.

Boulder, CO

Boulder, CO

• Clients: Best Buy, American Express
• Played a supporting role to two account management teams at the agency, coordinating meetings, performing competitive research, building PPT decks, and detailed note taking for key meeting takeaways
• Assisted in tracking of campaign effectiveness through monitoring brand engagement on social channels
• Worked with two teams of account managers and supervisors to achieve daily goals and advance the progress of creative campaigns which included broadcast TV, digital display, digital video and radio deliverables.

• Clients: Boyd Jones Construction, CWP Architects, Nebraska Wedding Day Magazine, 1984 Creative
• Managed multiple client accounts exercising skills in account coordination, planning, and creative strategy
• Worked one-on-one with clients to produce effective design solutions ranging from identity materials to environmental and print design

• Avidly researched youth marketing trends, and youth and pop culture trends on topics such as music, technology, fashion, communications, branding, and food, gaining valuable insight into the 18 - 34 year old demographic
• Creatively and collaboratively brainstormed with coworkers on ways to effectively reach this demographic through both traditional and non-traditional mediums, with emphasis on online and guerrilla marketing tactics
• Obtained and maintained business contacts which created positive business to business relationships, expanding skills in account coordination and account management
• Maintained media filing systems, spearheaded shipping, ran errands, and diligently and enthusiastically completed other general intern-type tasks

Lincoln, NE

• Concepted and designed engaging and empowering promotional materials for the University’s Community and Regional Planning Program and the Department of Extended Education and Outreach
• Designed materials were effectively kept within the programs’s tight budgets, and the University’s design standards, utilizing both traditional and non-traditional mediums
• Worked cooperatively with program directors, professors and account executives to develop unique approaches in attracting high school and college aged students to the University’s various programs