David Mumford is among the few executives in the entertainment industry to have touched virtually every sector of the television business including production, distribution, consumer research, advertising sales, networks and digital media worldwide. He has over 25 years’ experience in understanding the benefits consumers of domestic and international television expect and value across and within all program genres and media platforms, traditional, non-traditional and digital. Most recently, Mumford spearheaded the unification of operations for SPT's International and Domestic units, resulting in the first Global TV Research Group in studio history. This significantly improved productivity and efficiencies, reduced costs and increased the flow of timely information to all internal and external clients. Additionally, he plays a vital role in guiding program and sales strategy.Known for his strong industry relationships and penchant for developing talent, Mumford has mentored numerous executives who have gone on to highly successful careers in positions such as Head of Scheduling for a major network, Head of Acquisitions at a top-rated cable channel, a Talent Agent and Emmy Award-winning writer. Importantly, he helped create one of the most effective intern/trainee programs in the industry. Mumford has played a key role in the sales and marketing efforts for more than 200 off-network and first-run TV series globally as well as due diligence on key acquisitions which have gone on to generate over $10 billion in revenue. This includes a number of TV's most iconic properties such as “Seinfeld,” “Wheel of Fortune,” "Jeopardy,” “Breaking Bad,” “King of Queens,” “Days of Our Lives,”The Young and the Restless,” “The Dr. Oz Show,” "Married...with Children", "All in the Family" and “Dawson’s Creek.” He is a proven leader in strategic planning, an effective communicator and collaborator, and an expert in creating innovative solutions which deliver the desired results.