Davide Nava Email & Phone Number

Milan, It

Milano, Italia

Responsible for all ATL, BTL, digital and social brand campaigns. I also supervise all local marketing communication of our 149 network dealers. I manage relations with Creative agencies (both partners such as Havas Italy and external suppliers), Press office and relative Communication manager, Starcom Media Agency (media plan strategy on quarter and monthly base), internal digital factory (media planner - digital and social team - CRM), local marketing agency, and Citroen international branch. It is also part of my job seeking for new brand partnership, co-marketing/branding initiatives, and product placement in order to strengthen brand awareness, brand empathy and aiming to convert into drive to store experiences. Responsible for piloting FME budget, media budget and relative production budgets. Committed to achieve cross media KPI, manage SOL and digital analytic tools, analyze funnel performances, ROI tracking on comm and events campaigns. Finally committed to reach both my personal and brand objectives agreed with Marketing Dir. Main special initiatives and brand activations managed so far: C5 Aircross White Cruise to North Pole with Fabio Volo brand Ambassador, C5 Aircross Winterland Tour 2019, SUV range Summerland Tour 2019, Citroen at both Milano Design Week 2019 and 2020, launch in Italy of La Maison Citroen flagship store, Citroen Generation AMI educational project within Italian high Schools.I directly manage a team of 5 people throughout all initiatives. Web-site: citroen.it

Milan Area, Italy

Milan Area, Italy

January 2010 – April 2018, Milan: Account Supervisor in Leo Burnett.I was involved into 2 agency divisions: ARC, specialized in Digital Com/Activation, promotional and Shopper Marketing, and Leo Burnett Italy which core business is ATL, BTL com. I fulfilled my duties by managing relationships with my clients’ portfolio, getting project brief, coordinating multiple projects, preparing and presenting projects at clients’ offices. In addition, I was responsible for tracking resource planning and progress control of projects. I was also in charge of estimates preparation and relative negotiation, budget control and committed to reach the revenue targets agreed. Since Jan 2016 I managed McDonald’s account in Italy. For the first 18 months supervisor on POP/retail/packaging communication projects throughout the 600 Italian restaurants. Since June 2017 to April 2018 I supervised the digital team across all initiatives (digital assets and media campaigns on monthly based food events, special project activations both on digital and social, Mobile App with relative CRM program, monthly analytics reports, key contact for tech agency and media agency). Clients: Mc Donald's Italia (Atl, Btl, digital, shopper marketing), Alitalia Airlines, Philip Morris International (Lausanne), Procter and Gamble (Geneva, HSC Hard Surface Cleaner Western Europe), Coca-­Cola (Brussels – Athens -­‐ Budapest, Shopper Marketing Central South Europe), Samsung (CSR, Digital Appliances, Mobile division), Braun (CRM digital activation), Sisal (Atl, Btl, dig activation), Rana (Atl, dig activation). Prizes: 2014 Winner at Cannes Lions International Festival of Creativity for “Samsung Maestros Academy”: 1Gold Lion PR, 1 Bronze Lion Promo&Activation, 1 Bronze Lion Direct (www.maestrosacademy.com)2017 NC Awards: First place in Interactive/Digital Area with McDonald’s Caffedì, First place in Guerrilla marketing with McDonald’s Fashion Chick Bag, Second place with McDonald’s Caffedì (TVC campaign)

Marketing Manager in Boscolo Hotel Exedra Milano.Boscolo Group has been operating in Luxury Hospitality market for more than 20 years, and today it represents the first European Hotel chain specialized in 5 stars hotels.Hired for the start up and launching of the new hotel Exedra and fully collaborating with Marketing department in Padua’s headquarter, my role concerned the analysis of main competitors, the study of corporate branding, the Hotel’s promotion, the planning and the strategy of communication internally and externally, and the manage of relations with media and press office. Additionally the cooperation and coordination with MICE office (meeting-incentive-convention-events) concerning all the activities that can be developed in the hotel: banquets, private parties, weddings, fashion events, corner shop, temporary shop, and art exhibitions.

Brussels Area, Belgio

Bruxelles, Permanent position as Key Account Manager in Designboard Int. in charge for Procter and Gamble. Assigned business area: Fabric Care brands Tier II-V in Western EuropeDb Int. and P&G have been working for 40 years in exclusive partnership in creating product packaging solutions, new product developments, enhancing marketing strategies and brand positioning.My role involved competences in design supervisory and responsibility, strategic planning, resources planning, financial budgeting for single projects and related reporting, creating and leading presentations. Additional skills in leading brainstorming, sharing knowledge, participating in qualitative P&G consumer research, supporting strategic marketing issues, keeping strong and active relationships with P&G management. Web-site: www.designboard.comFMCG brands: Ace (Italy), Bolt (Italy), Daz (UK), Bonux (Belgium), Bonux (France), Gama (France), Ariel (Spain), MrProper (Germany), Dash (Germany), Dash (Netherlands), Tide (Portugal), Rol (Greece)

Brand Advisor in Robilant&Associati, Brand Advisory and Strategic Design leading company. Robilant helps clients to enable, enhance, protect, revitalize brands and their business strategy. It operates with luxury brands in several market segments: wine, spirits, tobacco, cosmetics, fashion, jewellery, automotive. As a strategic marketing consultant I targeted the Brand Strategy Department and focused on its main service lines: scenario building, market and competitive Intelligence, positioning, identity, architecture, Npd (new product development), experience design and innovation. We collaborated with a financial partner in measuring intangible assets’ value and in particular brand equity. Besides my specific job, I was charged with accounting (drawing up contracts, business negotiations managing, budget). Brands: Fiat, Martini, Buccellati, Vernier, Illy, Prenatal.

Hoogstraten, Antwerpen, Belgium

Master'S Degree, Marketing And Digital Communication

Master Ii Level, Brand Communication, Marketing, Branding

Master In Brand Communication

2009 Italy, Milan. Politecnico di Milano School of Management Education course in "Temporary spaces". Final mark: excellent

Master, Branding And Strategic Marketing

Activities and Societies: San Diego U.S.A., University of California San Diego free mover summer student in mandatory attendance course.