Davide Pisano Email & Phone Number

Rome, It

Rome, Latium, Italy

Main Responsibilities:- Develop customer value through dedicated propositions and manage marketing campaigns- Build awareness and increase penetration of Beyond the Core services launched by WINDTRE (e.g. Energy) - Define data models to sell Beyond the Core services on WINDTRE Customer Base- Exploit marketing automation tools to extract additional value with a multiservice and a multichannel approach

Rome, Latium, Italy

Product Owner of B2C Customer Retention Unit. Main responsibilities:- Control and prevent customer churn - Lead on the analysis and understand churn drivers - Improve customer lock-in through device offerings- Define data models to improve customer retention leveraging Big Data- Develop a retention strategy on different customer touchpoints (PoS, App, Customer Care)

Rome Area, Italy

Product Owner of a multifunctional team in an agile organization (B2C Mobile Tribe). Main responsibilities:- manage all marketing activities (offer concept, economic evaluation, performance monitoring, channel strategy for both physical distribution and ecommerce, advertising definition) - define the business rules and the UX to secure the Brand Positioning- manage Regulatory aspects

Roma, Italia

- Implementation of Home Marketing offers (xDSL, Fiber, Convergent, Digital)- Define and manage product and service commercial launch- Develop Local Market activities - Manage Offer Communication on all commercial touchpoints (Digital/Traditional)

Rome Area, Italy

- Define the Mass Market proposition for Wind Brand- Build the consistency of the proposition across the digital touchpoints - Develop the pre-paid offer on Retail- Manage the Local offer

Rome Area, Italy

- Define, in a long-term perspective, the offering related to products and services for consumer customers- Managing the demand analysis and the competitive offering positioning- Ensure the offering positioning consistency related to all mobile services addressed to consumer customers

Rome Area, Italy

Main Responsibilities:- Develop in a long-term perspective innovative offering related to products and services for pre-paid consumer and microbusiness customers- Managing the analysis of the demand and the competitive offering positioning- Define, manage and calculate the final balance of commercial and partnership agreements related to internet

Rome

Main responsibilities:- Offer strategy, definition and development- Competitive analysis and Offer positioning- Communication strategy for Mobile Internet Offering and VAS- Mobile Internet Offer team leadership and management

Rome

- Development of strategies and products (Mobile Broadband, Mobile Browsing)- Product Marketing and Development of new tariff plans- Competitive analysis, business case development, product life cycle management- Support for Mobile Internet communication strategy- Creation of Sales and Customer Care briefings and - KPI monitoring

Rome

Responsible for Marketing Development on Mobile Value Added Services in the Consumer Market with the goal to find new areas for VAS and develop innovative and revenue generating services. Main responsabilities:- Mobile Advertising- Mobile Browsing (wap+i-mode connectivity)- IMS development- Mobile Interfaces- VAS & Handset development

Value Added Services Offer and Strategy: wap, i-mode, mms A2P, sms A2P (2007-8)Responsible for wap traffic (2005-2008)Mobile Portal Interface and Usability Management (2004-2006)Mobile Portal Content Site Management (2003-2006)

Mobile Applications and Games management and business development (2002-2006)Over The Air Download Services Launch (2002)MMS Launch (Marketing Activities 2002)

Videostreaming Services Launch and Management (2001-2003)

Foggia

Creation and Development of websites for internal customers

Foggia

- Development and Management of a Local Community Web Portal - Development and Management of a Videostreaming Web Portal- Creation and Development of websites for internal customers

Neaples

Cooperation with Philosophy of Language Department (Seminary)Cooperation with Italian Literature Department (International Meeting and Seminary)

Business Administration - Executive Custom Program

Doctor Of Philosophy - Phd, Communication And Media Studies

Activities and Societies: - Winner of Doctorate in Semiotics - Teaching fellow in Semiotics - coAuthor of "La fiaba barocca" (ISBNS.

Education record

High School