Alternative and independent publishing house, focused on the digital format, which aims to make Authors happy by leading them to public and sales success, treating them with respect and putting them in contact with potential Readers thanks to quality products at reasonable prices and able to meet market needs.As business owner of the company, my tasks include:- strategic planning- P&L- authors' scouting- contract negotiations- text editing- cover concepts- external partners management (editorial service, cover creation service, communication agency)- GTM, marketing and promotional plans- influencer marketing & social media

Responsible for the execution of Logitech’s marketing strategy and vision for Gaming in Italy: uphold and build Logitech’s brand status with both channel partners and end-consumers, launch new products to the market, ensure full visibility of products online and in store as well as the PR and Social Media planning and execution.More specifically:- developing a rolling 4 quarter marketing and communication plan- building an efficient cluster marketing plan- develop a competitive consumer marketing plan in cooperation with eSport teams, game publishers’ influencers and trade partners- focus online growth channels and integrated marketing approach to drive conversion.- define, manage and control investments for partners, including ROI- work closely with the local team, agencies, and partners to integrate and leverage channel partners communication tools- actively participating in business planning and forecasting processes- implement and manage creative pre-launch, launch and momentum communications campaigns- manage local PR and Social Media communications budgeting, planning and execution- responsible to manage partnerships on the local level

As Senior Content Manager and Publisher for Storytel Originals reporting directly to the country manager, I'm in charge of the whole strategy for local Italian Original stories in audiobook, podcast and eBook formats, with the goal to achieve both local and international publishing successes. I have a good eye for commercial quality, I master digital publishing models, and I have an excellent ability to think from customer’s perspective.More in detail, my work consist of:- commissioning writers- finding and assessing stories and story ideas/concepts- contract negotiation- setting and following up on publishing plans- setting and monitoring budgets and production plans- achieving the set publishing goals- be the local contact for external partners (such as licensees)- be in relationship with the other Storytel Originals publishers of other countries and the global head of Storytel Originals, taking care of the relevant information to share about the ongoing projectsResults: acquired 11 podcasts and audio series from top authors in the first 2 months in the team, boosting the publication calendar.

Amazon Publishing is the full-service publishing arm of Amazon: our mission is to invent new and better ways to connect authors and readers.As Senior Marketing Manager for the UK market, my goal is to translate the overall business agenda into innovative marketing strategies that connect readers with authors and books, promoting and differentiating our titles in a highly competitive marketplace.More specifically, I'm in charge of:- strategy & planning: developing innovative bestseller strategies for our books, ensuring thatclear and effective publishing strategies are carried through from acquisition topublication;- cross-functional partnering: partnering with PR, editorial, site merchandising, print andpaid marketing teams to create coordinated and compelling marketing and authorbranding opportunities;- measurement: evaluating and measuring the effectiveness of programs, investments andcampaigns; working closely with internal teams to establish fully integrated testing plans;testing, learning and optimising new approaches;- author management: communicating effectively with authors and vendors and obsessingover author experience; interacting with authors at varying experience levels on the best wayto take an active role in marketing their books, both on and off AmazonResults: developed successful Go-To-Market plans for bestselling authors Patricia Cornwell and Dean Koontz; pricing optimization of the catalogue which led to the maximization of sales and profitability.

Amazon Publishing is the full-service publishing arm of Amazon: our mission is to invent new and better ways to connect authors and readers.As Senior Content Manager and Editor leading Italy, I'm in charge of acquiring exceptional works for our imprints, managing author relationships and working with marketing, publicity, production and author relations teams to deliver quality books and world-class author experiences. More in detail, I'm in charge of:- scouting new Authors from literary agencies, self-publishing platforms and industry trends- contract negotiations- editorial strategy- translations selection and negotiation- dev editing on manuscript- cover brief concepts- P&L and OP- deals calendar and selection- Author relationship management- marketing initiatives pre and post publication- sub-licensing negotiations- fairs and event management- price strategy- EU projects management with focus on FRITES (France, Italy and Spain)Thanks to my dedication and guide, Authors Amabile Giusti and Federico Maria Rivalta passed the 150k copies sold, while Authors Maria Luisa Minarelli, Riccardo Bruni, Sergio Grea and Valeria Corciolani are on track to reach the 100k copies sold in the near future.Italian Amazon Publishing store on Amazon.it --> https://www.amazon.it/b/?ie=UTF8&node=10407958031Official Amazon Publishing website --> https://amazonpublishing.amazon.com/Results: exceeded plans for 4 years in a row with 40+ titles published per year; 4 Authors selling more than 100K copies; 3 Authors with foreign translations; 4 Authors sub-licensed to top Italian publishing houses; new releases and deals always topping the Kinde Top 100 chart; built successful series with up to 12 installments.

As Marketing, Content and CRM Manager I was in charge of writing and scheduling content for the Videogames and Software categories on emails, home pages, category pages and pages across the Amazon.it website and compiling and analyzing traffic and other web metrics.Responsibilities:• Plan and execute the site merchandising calendar• Email/Newsletter programs, including automated programs and trigger emails• New product launches• CRM strategies• Cross-category placements• Amazon site-wide events and promotions• Browse tree design and search results• Create relevant and effective content• Analyzing results and metricsResults: redesigned videogames home page improving customer experience; successful management of 4 E3 events; Prime Day launch for videogames and software; Italy SME for EU virtual bundle launch with focus on project management, user acceptance test and bundles creation; screened and hired 50+ candidates for intern, brand manager and junior positions with phone screens and in-house loops; Italy SME for Twitch Prime launch.

Consultancy and day-to-day management of existing customers with focus on email marketing:• CMS and Design Concept/Creation• Lead Generation• Lead Warming• Lead Nurturing• Welcome Strategy• Post-Purchase Survey• Happy Birthday Mail• Abandoned Cart Management• DB Analysis/Segmentation• Shop Tracking• Bounces Analysis• Trigger Management• Web Analytics Integration• CRM Integration• Recommendation Engines Integration• eCommerce Integration• Data Analysis & Report• 1to1 Communication• Social Strategy & Integration• Cloud• Digital Strategy• SMS2Subscribe• Onsite TrainingCustomers followed: Bonprix, BookRepublic, Buyonz, CartaSi, CartOrange, ComparaFinanza, Conbipel, Coop, Coswell, DirectLine, Dmail - Dmedia, Douglas, Eataly, eBay, EcoWorldHotel, eDreams, Energy Casinò, Euronics, Federtennis, Ferrari, FIAT, Federazione Italiana Tennis, Furla, Goociti, Henkel, Hilti, Kiko, Killprice, KlikkaPromo, Lindy, Lufthansa, MarcoPolo - SGM Distribuzione, Maserati, Maxmara, Mediaset, Monclick, Naturale Italiano, Prezzo Felice, PrivateGriffe, RebBull, ShoppingDonna, The Level Group, Triboo, TwinSet, Valuedem, Wind, Wolters Kluwer and more.

As a step forward compared to my previous position, managing all the Web Marketing and Content Management tasks for the company websites, heading a team of two.ROI analysis. Coordination of web designer team, sales team and IT team. Development and expansion of the external partnerships. Improvement of the Terashop platform both in terms of design, tecnhology and sales. Social networks management. Affiliation circuits and price comparisons management.

Web Marketing and Content Management tasks for the websites www.misterprice.it, www.comproedono.it, www.eplaza.it, www.bow.it and www.ovo.it: sales analysis, banner conception, content conception and management, web adv partneships development and management, product categories monitoring, SEM, SEO, newsletter and DEM conception, coordination of web designing team and product manager team, development of websites design and usability, 2.0 communication projects management, co-marketing with brands.

6 months internship as junior content manager for the wbsites: banner, landing pages, newsletter, DEM

Sales analysis thorugh Messaggerie Libri (sell out, sell in, surrender of goods), market analysis, promotional advertisings for new books launch (bookmarks and wrapper conception, copywriting, adv, institutional communication on the website), orders management, direct customers management.

Cashier's desk management, retail investments management.

National and international market research management focusing on questionnaier translation and coordination between units.