I am responsible for building on and enhancing Alloy's foundation in Strategy across creative, development, performance media, SEO, social and earned media/PR.

Clients: JELD-WEN, Allegacy Federal Credit Union, Chateau Elan Resort, Barnsley Resort, Wild Leap Brewery, Ole Smokey Distillery, Benning Construction, Beauflor, North Highland Consulting, RJ YoungI was responsible for the vision, direction and P&L for Phase 3's Agency Operations, offering integrated strategy, creative, public relations, research, paid media and digital technology. I manage a dynamic team of professionals in delivering services for a wide range of clients in retail, hospitality, restaurant, financial services, real estate development and B2B.My other responsibilities include product development, new business growth and thought-leadership for Phase 3's marketing services. In addition to our full agency capabilities, our client offerings include printing, POP, signage, displays, fabrication/installation and marketing materials warehousing.

Clients: Cigna, Costco, JPMorgan, Wounded Warrior Project, SPANX, Floor & Decor, United Airlines, Kimpton Hotels, E*TRADEResponsible for building and managing the Insights & Strategy team at DRUM, as well as managing the growth and operations of DRUM's Atlanta office. New business development was a core focus as well.I am a results-driven marketer with extensive experience in market segmentation, brand-building, research, strategic planning, creative, media activation, CRM, promotions and advanced analytics. I have deep experience in DTC brands in verticals such as retail, financial services, telecom/wireless, insurance and ecommerce. I've worked on developing strategy and activation for clients including AT&T, Costco, JP Morgan, PayPal, Spanx, SunTrust Bank and Time Warner.Helped develop and market pre-market testing platform that allows marketers to ensure upcoming promotions will deliver acquisition targets on-forecast. The platform utilized discrete-choice modelling and enabled marketers to develop the best combination of offer elements to drive maximum results by product, segment and geography.Launched the DRUM Comms Planning process which enabled clients to maximize ROI for marketing budgets. My team led the charge to develop leading-edge segmentation models that could inform personas and buyer journeys. This process amplified the partnership between creative and media so that each tactic in a strategic plan was contributing to the master campaign.I am most proud of being able to assemble an amazing team of best-of-breed professionals at DRUM, especially in the Atlanta office. Developing a positive agency culture was a huge priority and I engaged in both large and small projects to drive employee positivity and talent enhancement and retention. Everything from internal events, improving office environment, and just simple "acts of thanks" went a long way toward toward earning AJC's Best Places to Work.

I lead the team responsible for planning and orchestrating the AMA Signature Events. These events are AMA Atlanta's largest monthly draw and feature local marketing executives speaking on a wide variety of relevant and newsworthy topics.

Client Work: Apple, Verizon, Saks Fifth Avenue, Target, Office Depot, J.Crew, FTDGrew the agency’s Retail Practice – from a handful of clients in 2007 to an eight-figure agency revenue business, overseeing hundreds of millions in digital media, thousands of store locations, and contributing to billions of dollars in ecommerce. Oversaw Client Success for clients ranging from Verizon, to Apple to Saks Fifth Avenue, as well as FTD, JCPenney, J.Crew, Kay Jewelers, Lands’ End, Lord & Taylor, Office Depot, Ralph Lauren and Toys R Us.Pioneered and grew 360i’s Web Optimization Practice. Starting in 2012 with our client Verizon, we began building dynamic landing page programs, pioneering a new 360i service. Gains of 25% for Verizon led to expansion into serving Equifax, Lean Cuisine, Monster.com, Pernod-Ricard and Sterling Jewelers. Led the practice to leverage technology to publish and test pages at scale, which has increased team efficiency to handle more clients. Efficiency is very much needed as an increasing number of 360i clients are lining up for dynamic landing page consulting.Always pushed the limits of available marketing tech, and contributed directly to 360i accolades such as being the recognized leader in Forrester’s search wave, 3X OMMA Agency of the Year, Ad Age A-List, and the Google Marketing Machine Award.Led the innovation of key technology platforms including:1. Brand Defender (web crawling technology to aid clients in policing search brand keywords)2. Quadrant Method (holistic keyword valuation method used to improve ROAS and stretch budget)3. "Own Your Own Offers" (a package of tech and services designed to assist client with affliates)4. Drive to Store (methodologies designed to measure the offline ROI of online/mobile investment)5. Structured Data (launched and expanded Google Shopping practice to drive 50% YoY comps)6. Influencer Marketing (pioneered digital program that leveraged blog influencers to drive consideration)

Managed large advertising group for all five major lines of business including retail, commercial banking, corporate/institutional (CIB), wealth management and mortgage.Responsible for multi-agency relationship, strategy, advertising delivery and results. Worked with Young & Rubicam (Y&R) on television, radio, outdoor, print, newspaper and point of sale. Worked with and interactive agency VML on online display advertising as well as a large paid search program.Interfaced with extended marketing team of specialists in collateral, SEO, e-commerce, direct mail and sports marketing.

For the Marines, led team responsible for driving recruitment from the perspective of advertising and marketing. Handled all traditional advertising and point-of-sale, in addition to web development, online display advertising and paid search/SEO for driving qualified, motivated leads to recruiting centers. I was proud to have played a key role in the Marine Corp hitting "mission" for recruiting volume and quality each year.Handled all video production for current recruitment films, PSAs and major television commercials seen in theaters and on broadcast/cable TV.At JWT Technology, supervised team that oversaw the CDW.com account - including leading a re-branding and relaunch. Planned and executed all new traditional advertising as well as online display (banners) for driving business.

Supervised team of 8 and worked with Managing Director of BBDO LA to pitch and win the Fox Family creative and media buying. Managed adult-targeted branding for Fox Family primetime (ratings grew 67% over 1999). I helped establish several new specials and series as major network success for Fox Family. Played key role in extended project to redefine Fox Family Channel’s brand identity, including broadcast, print and outdoor awareness advertising, dot com presence and design and copywriting voice standards.Developed successful campaigns for defense technology to lawmakers and military for Northrop Grumman, including helping to launch the company's IT services subsidiary through highly targeted online program including display and fledgling search program.