•Regular liaison with the EMEA SEO specialist and marketing managers•Increase awareness of SEO techniques and develop internal knowledge and compliance with SEO guidelines•Managing the technical SEO requirements, bug priority for the SEO EMEA Projects•Work closely with the vendors and dev team for the end to end project delivery•Work with EMEA SEO team to develop SEO strategies and implementation

Responsible for managing all the Online activities for the Italian POS.•Developing acquisition and retention strategy across all digital channels aligned with overall commercial objectives•Managing relationship with PPC agency to ensure promotions are timely & effective and the accounts are up to date with new products and monitoring keyword bids and budget caps against ROI targets•Work with internal stakeholders to improve quality score and conversion rates via landing… Show more Responsible for managing all the Online activities for the Italian POS.•Developing acquisition and retention strategy across all digital channels aligned with overall commercial objectives•Managing relationship with PPC agency to ensure promotions are timely & effective and the accounts are up to date with new products and monitoring keyword bids and budget caps against ROI targets•Work with internal stakeholders to improve quality score and conversion rates via landing page optimisation•Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, remarketing, and other facets of paid search•Understand PPC and SEO current best practice to ensure synergy of search•Manage relationship with SEO agency and agree relevant campaigns for each trading season Show less

Responsible for supervising the various components of existing marketing plans. Responsible for coordinating all the marketing and communication activities such as social media campaigns, online and guerrilla marketing.Expertise:+ Google Analytics/Omniture+ SEO and SEM+ Onpage optimization+ Link building strategist (off page)+ Project Management Leadership+ PPC camapaign google/bing

CSR researcher and analyst at Lundquist SRL, an international strategic communications consultancy in Milan, specialising in online corporate communications and CSR strategic management.Skills gained:+ Overview on Global Reporting Initiative+ CSR Communication Strategy Assessment

Using all forms of media and communication to build, maintain and manage the reputation of both the corporate itself and external clients. These range from public bodies or services to businesses and voluntary organisations including NGO.Skills Gained:+ Managing the PR aspect of a potential crisis situation+ Planning, developing and implementing PR strategies+ Liaising with and answering enquiries from media, individuals and other organisations+ Researching, writing… Show more Using all forms of media and communication to build, maintain and manage the reputation of both the corporate itself and external clients. These range from public bodies or services to businesses and voluntary organisations including NGO.Skills Gained:+ Managing the PR aspect of a potential crisis situation+ Planning, developing and implementing PR strategies+ Liaising with and answering enquiries from media, individuals and other organisations+ Researching, writing and distributing press releases to targeted media Show less