David Ruiz Email and Phone Number
David Ruiz work email
- Valid
- Valid
- Valid
David Ruiz personal email
David Ruiz phone numbers
Accomplished bilingual paid and performance marketing professional with 10+ years of experience in user acquisition, growth marketing, and demand generation at fast-growing startups and large companies, managing multi-million-dollar budgets and driving measurable outcomes. Experienced across the Finance, Travel, Streaming TV and Sports & Entertainment industries
Consultant
View-
ConsultantNew York, Ny, Us
-
Senior Marketing ManagerInvesco Us Sep 2019 - PresentAtlanta, Ga, UsDirected and executed performance media strategies across Paid Search, SEO, Paid Social, Video and Display, marketing to US and Canadian wealth management intermediaries, institutional investors, and retail clients.Managed a team of channel specialists and agencies to run B2B and B2C campaigns for ETFs, mutual funds, alternative investments, institutional funds, and real estate products. Created performance media plans based on strategic directive & KPIs, past results, acquisition and conversion goals, aligning with marketers’ go-to-market needs.Modernized Invesco's search strategy by standardizing processes across internal teams and agency partners. This involved implementing automated bidding, reorganizing account structures, and unifying KPIs. Transitioning from fragmented practices to a cohesive, data-driven approach.Tailored Invesco's social media approach, aligning platforms with audience objectives to drive growth and engagement. For example, tapped into TikTok to engage younger audiences, utilized Meta (Facebook/Instagram) to drive traffic and conversions, while leveraging LinkedIn for B2B targeting for financial professionals, as well as increased awareness among information-focused users on Reddit and X.Leveraged SEO content strategy, technical audits, and keyword optimization to maximize search visibility and optimize paid search budgets.Partnered with the analytics team to develop a measurement framework to optimize performance and inform marketing strategy.Executed content strategies on social platforms, Influencer and Thought Leadership programs, using performance data to select effective messaging and creatives aligned with brand guidelines.Launched and tested innovative campaigns to drive awareness, consideration and scalable acquisition; LinkedIn NBCU CTV, YouTube Masthead, TikTok Top View, and TikTok OOH, LinkedIn Live events, Microsoft Audience Network, etc.
-
Senior Marketing ManagerFubotv Jul 2017 - Apr 2019New York, UsManaged paid media strategy and execution across Search, Display, Video, and Paid Social channels for fuboTV during its pre-IPO phase. Drove subscriber growth through hands-on account and agency management. Restructured accounts to improve efficiency of SEM by changing fuboTV’s bidding strategy from manual to automated bidding, and attribution from last-click to data-driven. These tactics led to a 20% decrease in CPA with a 30% increase in conversions.In charge of Paid Social including Facebook, Instagram, Twitter, and Snapchat. Changed the Social strategy from sports events driven to an audience centric. Marketing to evergreen audiences generated more demand and was less volatile than marketing to one-time sports events, Social’s budget increased from $200k to $800k per month with 30% lower CPAs.Manage the relationship with our advertising partners to grow our marketing spend efficiently by testing new opportunities and getting access to betas and research. For example: working with Facebook we tested a new beta to optimize subscription lifetime value vs. purchase. This test led to higher CPAs for acquisition, but a 40% lift in retention.Led fuboTV efforts to hire a media agency for Paid Social. Evaluated their strategy, technical capabilities, marketing ideas, reporting and research. I evaluated 4 agencies, hiring 2, which included negotiating price and scope of work.Reviewed analytics data to develop insights leading to new opportunities. For example: uncovered a spike in trials from Hispanic users because we offered Univision network without cable. Changed the strategy from marketing to sports audiences to marketing to audiences into Univision news and entertainment. This strategy generated an additional 10K conversions. -
Search Engine Marketing ManagerFareportal Jan 2012 - Jun 2017New York, Ny, UsDefined strategy for the SEM/Display Team to manage PPC Campaigns across major Search Engines to expand into new markets including US Hispanic, LATAM markets, EMEA, and Australia for Fareportal (an Online Travel Agency). With the launch of Cheapoair.com “en Español” to target the US Hispanic market, I uncovered the potential of marketing to Latin American customers. Given my experience working in Finance, I knew that Latin American currencies are volatile and that Latin American clients prefer to transact in Dollars for big purchases. Using this information, we promoted Cheapoair.com Spanish in Latin America. These markets accounted for 38% of total sales for the website after 10 months.The challenge for Europe and Australia was to increase sales in very competitive markets. Identified destinations with the most competitive price, highest search demand and margin, building campaigns for those destinations. This tactic increased sales by 20%Managed advertising for a Travel Metasearch engine, a site where consumers search but the reservation is made directly with the airline. Refocused the SEM team from marketing from the best Conversion Rate to the highest Revenue per Visitor. This change increased our Return on Ad Spend from 16% to 30% and our SEM spend grew from $2 to $3.2 million.
David Ruiz Skills
David Ruiz Education Details
-
Zicklin School Of BusinessFinance And Investments -
Brandeis UniversityEconomics
Frequently Asked Questions about David Ruiz
What company does David Ruiz work for?
David Ruiz works for Consultant
What is David Ruiz's role at the current company?
David Ruiz's current role is Marketing Strategy | Performance Marketing | Innovative Acquisition Strategies | Brand & Integrated Marketing | Data-Driven Insights | Bilingual | Cross-Channel Media Strategy – SEM/SEO, Social, Video & Display.
What is David Ruiz's email address?
David Ruiz's email address is da****@****sco.com
What is David Ruiz's direct phone number?
David Ruiz's direct phone number is +171851*****
What schools did David Ruiz attend?
David Ruiz attended Zicklin School Of Business, Brandeis University.
What are some of David Ruiz's interests?
David Ruiz has interest in Professional Networking, Small Business, International Travel, New York, Web Development, Publishing, Internet Marketing.
What skills is David Ruiz known for?
David Ruiz has skills like Direct Marketing, Team Building, E Commerce, Consulting, Social Media, Strategic Partnerships, Web Marketing, Online Marketing, Mergers, Business, Executive Management, Digital Strategy.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial