David Esmond Email & Phone Number

Salt Lake City, Ut, Us

West Jordan, Ut, Us

Led all cross-functional marketing and branding initiatives for 145-unit outdoor sports retailer with sales of $1.3B, driving $290.0M in e-commerce sales and managing as $24.5M annual budget.• Oversaw personalized marketing strategy, loyalty program and media mix optimization, resulting in 20X blended ROAS and driving more than 35% of sales from Loyalty members.• Utilized e-mail and SMS database to generate over 17% of annual e-commerce demand sales, while achieving 15% YoY growth in e-mail database and 30% growth in social followers.• Developed new market launch strategy and grand opening marketing plans for 20+ new stores in 18 months, contributing to over $75.0M in first-year sales.• Scoped potential customer data platform partners, segmented database, and drove customer acquisition through trade shows and sweepstakes to boost brand awareness and customer data capture.

Tyler, Texas, Us

Strategic leader and top decision maker for all marketing, creative and branding initiatives for 94-unit specialty western retailer with sales of $750.0M. Drove 6% five-year average comp store sales growth. Established yearly promotional and content calendar, developed $22.0M annual budget and leveraged $3.0M in vendor co-op. Led creative and oversaw production of all Cavender’s marketing. Drove +$200,000 in first year savings through aggressive contract negotiations with vendor partners.· Digital First Strategy: Launched CRM in 2021 and began segmenting database, mapping customer journeys, and analyzing purchase behavior. Onboarded new CDP and ESP in April 2022. Loyalty program was slated to launch June 2022.· Drive Web Sales: Drove $35.0M in e-com demand sales with a 15X blended ROAS on digital ad spend.· Optimize Media Mix: Transitioned more than $3.0M funding from print to digital programs to fund Digital First Strategy.· Customer Acquisition: Grew e-mail/SMS database 330% since 2018, to over 3.0M customers and integrated with CRM in 2021. · Creative Direction: Developed Addy Award-winning ‘This Is How We Live” video campaign in 2020.

Irving, Tx, Us

Developed marketing strategy and directed all advertising initiatives for 115-unit specialty retailer with sales of $130.0M. Established yearly promotional calendar and managed $6.5M annual budget. - Led creative development and oversaw production of all print and digital marketing materials, including: 40 circulars, 10 direct mail campaigns, 350+ e-mails, resulting in 2.6M transactions annually.- Managed web content development, social media campaigns, collateral and point-of-sale materials, including 4 major seasonal campaigns. - Analyzed print circulation ROI to save $200K for reinvestment into digital channels: programmatic, SEO, Facebook, Pinterest, Flipp.- Built an e-mail database of 560K members generating over $3.5M in annual sales revenue.- Relaunched website in 2013; launched responsive mobile site in 2015, growing annual page views 95%.- Launched digital customer acquisition marketing campaign delivering 20.0M impressions and 16.8% click-thru-rate.- Launched Campus Card student/teacher loyalty program in 2011, acquiring over 11.0K members.- Oversaw multi-channel ad campaign planning and proofing with merchant team. - Leveraged partnership with parent company, Michaels Stores, to negotiate effective contracts with agencies and vendors. - Direct reports: 3 Graphic Designers