David Esmond work email
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David Esmond personal email
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Dynamic and results-driven marketing executive with a proven track record of developing and implementing multi-channel strategies that significantly drive business growth. Leveraging advanced data analytics and deep customer insights, I excel at optimizing marketing budgets to maximize ROI across all channels. My expertise in leading award-winning creative campaigns has consistently enhanced brand visibility and customer engagement, while my implementation of agile marketing methodologies has enabled rapid adaptation to market changes. Throughout my career, I have consistently exceeded KPIs in traffic generation, customer acquisition, and revenue growth, transforming marketing operations for major retailers and resulting in multi-million dollar sales increases and substantial improvements in digital engagement metrics. My collaborative approach and strategic vision enable me to build high-performing teams that deliver innovative, results-driven marketing content and campaigns across both traditional and digital platforms.Expertise in: - Digital Marketing Strategy & Tactics- Personalized Marketing- Print, Broadcast, Direct Mail, Social Media, E-mail, SMS and OOH - Media Mix Optimization- Brand Development- Loyalty Programs- Creative Direction & Content Development- Promotional Strategy- Customer Acquisition & Retention- Media Purchasing- Budget Development and P&L Responsibility- Agency Oversight & Contract Negotiation- Special Events and Cross Promotions- New Market Growth- Team Development, Mentoring & LeadershipPlease contact me at davidcesmond@gmail.com
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Vp Of MarketingSkyshareSalt Lake City, Ut, Us -
Sr Director Of MarketingSportsman'S Warehouse May 2022 - Oct 2024West Jordan, Ut, UsLed all cross-functional marketing and branding initiatives for 145-unit outdoor sports retailer with sales of $1.3B, driving $290.0M in e-commerce sales and managing as $24.5M annual budget.• Oversaw personalized marketing strategy, loyalty program and media mix optimization, resulting in 20X blended ROAS and driving more than 35% of sales from Loyalty members.• Utilized e-mail and SMS database to generate over 17% of annual e-commerce demand sales, while achieving 15% YoY growth in e-mail database and 30% growth in social followers.• Developed new market launch strategy and grand opening marketing plans for 20+ new stores in 18 months, contributing to over $75.0M in first-year sales.• Scoped potential customer data platform partners, segmented database, and drove customer acquisition through trade shows and sweepstakes to boost brand awareness and customer data capture. -
Director Of MarketingCavender'S Jul 2017 - May 2022Tyler, Texas, UsStrategic leader and top decision maker for all marketing, creative and branding initiatives for 94-unit specialty western retailer with sales of $750.0M. Drove 6% five-year average comp store sales growth. Established yearly promotional and content calendar, developed $22.0M annual budget and leveraged $3.0M in vendor co-op. Led creative and oversaw production of all Cavender’s marketing. Drove +$200,000 in first year savings through aggressive contract negotiations with vendor partners.· Digital First Strategy: Launched CRM in 2021 and began segmenting database, mapping customer journeys, and analyzing purchase behavior. Onboarded new CDP and ESP in April 2022. Loyalty program was slated to launch June 2022.· Drive Web Sales: Drove $35.0M in e-com demand sales with a 15X blended ROAS on digital ad spend.· Optimize Media Mix: Transitioned more than $3.0M funding from print to digital programs to fund Digital First Strategy.· Customer Acquisition: Grew e-mail/SMS database 330% since 2018, to over 3.0M customers and integrated with CRM in 2021. · Creative Direction: Developed Addy Award-winning ‘This Is How We Live” video campaign in 2020. -
Director Of MarketingAaron Brothers 2011 - Aug 2016Irving, Tx, UsDeveloped marketing strategy and directed all advertising initiatives for 115-unit specialty retailer with sales of $130.0M. Established yearly promotional calendar and managed $6.5M annual budget. - Led creative development and oversaw production of all print and digital marketing materials, including: 40 circulars, 10 direct mail campaigns, 350+ e-mails, resulting in 2.6M transactions annually.- Managed web content development, social media campaigns, collateral and point-of-sale materials, including 4 major seasonal campaigns. - Analyzed print circulation ROI to save $200K for reinvestment into digital channels: programmatic, SEO, Facebook, Pinterest, Flipp.- Built an e-mail database of 560K members generating over $3.5M in annual sales revenue.- Relaunched website in 2013; launched responsive mobile site in 2015, growing annual page views 95%.- Launched digital customer acquisition marketing campaign delivering 20.0M impressions and 16.8% click-thru-rate.- Launched Campus Card student/teacher loyalty program in 2011, acquiring over 11.0K members.- Oversaw multi-channel ad campaign planning and proofing with merchant team. - Leveraged partnership with parent company, Michaels Stores, to negotiate effective contracts with agencies and vendors. - Direct reports: 3 Graphic Designers
David Esmond Skills
David Esmond Education Details
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The Ohio State UniversityAdvertising
Frequently Asked Questions about David Esmond
What company does David Esmond work for?
David Esmond works for Skyshare
What is David Esmond's role at the current company?
David Esmond's current role is VP of Marketing.
What is David Esmond's email address?
David Esmond's email address is de****@****ers.com
What is David Esmond's direct phone number?
David Esmond's direct phone number is +181790*****
What schools did David Esmond attend?
David Esmond attended The Ohio State University.
What skills is David Esmond known for?
David Esmond has skills like Advertising, Marketing, Retail, Marketing Strategy, Creative Direction, Online Advertising, Leadership, Social Media Marketing, Merchandising, Direct Mail, Copywriting, Brand Development.
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