David Estey Email & Phone Number

Peterborough, New Hampshire, United States

As Wikimotive continues to grow I've been tasked with formalizing things that startups get away with ignoring. Well they ignore them until it causes them a lot of pain. We're ahead of that curve with creating career paths that show people where they can go and what skills they'll need to get there. I've also created operation flow paths that reduce noise and allow us to continue to deliver at an incredibly high degree even with the inevitable "fire tasks" that come with the business. Building systems is really rewarding, but building employees simply can't be beat. Strategic Planning:-Collaborate with the executive team to develop and execute operational strategies aligned with the agency's overarching goals.-Translate business objectives into concrete operational plans.Process Optimization:-Evaluate and refine internal processes to boost efficiency, scalability, and overall operational performance.-Identify opportunities for automation and technology integration to streamline workflows.Team Leadership:-Lead and cultivate the operations team, fostering a culture of collaboration, innovation, and continuous improvement.-Facilitate effective communication and coordination across all departments.Project Oversight:-Supervise the end-to-end execution of client projects, collaborating closely with project managers to ensure quality and timely delivery.-Implement and refine project management methodologies to optimize project outcomes.

Peterborough, New Hampshire, United States

Is General Manager a weird title for a marketing company position? Sure, but when you're a mix of Operations Director, SEO Strategist, Marketing Analyst and even a little HR, it makes a lot more sense. I have spent my time at Wikimotive taking my systematic approach to SEO, honed over the course of a decade in the business, and I'm expanding it across the entire company. From keyword strategies that cover multiple intent groups and entity based search, to content that is far and away the best thing available in this vertical (seriously), we make excellence the standard not the edge case. At Wikimotive I'm ensuring our talk is backed up by our walk, and I'm proud to say that when our marketing material talks a big game it's because we really do provide it. Those who know me know that I'm as pragmatic and no-nonsense as they come, so if I say it works it's because I know for a fact it does.Outside of my SEO efforts in the company, I love mentoring my employees through advanced training, regular 1:1 meetings and company activities. It's incredible to have such a dynamic group of bright minds asking questions that matter to them, coming up with solutions to unique problems and taking the systems and processes I've developed to the next level. Interested in more? You can find my latest webinar with AutoSuccess Magazine here: https://bit.ly/3MTDmoN

Peterborough, New Hampshire, United States

New Hampshire

I teach police officers, first responders, state employees and new drivers the advanced skills they need to survive and thrive on the streets. Graduates have a far fewer incidents, resulting in much cheaper insurance for the municipalities they serve. Important skills- Set up and revise exercises based on changing weather, equipment and environmental factors.- Evaluate individual student needs and adjust teaching methods to best address their shortcomings and build skills to standardized levels. - Maintain equipment to ensure safety and performance.

Quincy, Massachusetts

- Created marketing personas to refine ad spend targeting and creative assets. - Led Organic channel efforts using onsite SEO practices, increasing organic visibility by 30% in first 4 months. - Automated C-Suite reporting tools for SEM, SEO and Email KPIs. - Led regular meetings with C-Suite members to share latest trends in marketing technology, our own data, and highlight opportunities. - Built and maintained Adwords and Bing Ads campaigns for new B2B market push.

Woburn, Ma

At Arborjet, I get to combine my years of marketing expertise and love for the great outdoors. It's my job to help create new ways to treat the growing problems caused by climate change and infiltration of exotic pests with cutting edge formulations and equipment - all backed up by copious amounts of data and studies from our own dedicated R&D department. Responsibilities include:- Running all inbound marketing programs, including a robust PPC program.- Maintaining and updating various web properties for latest best practices and SEO- Developing blog calendars and artwork- Developing email marketing campaigns - Tracking analytics for several web properties to judge efficacy and opportunity- Project management of new formulations and equipment- Liaise with Research and Development team on current and future projects based on current and projected opportunities. In my first six months: - Increased site traffic by more than 40% year-over-year- Increased onsite conversion rate from .28% to more than 5%- Increased Adwords impression rate, decreased spend by 30% and increased CTR- Increased new Users by 46% - Increased Sessions by more than 40%- Increased organic presence - Secured Co-Op marketing agreements with most of our distributors - Started "Iconic Trees" tour to increase awareness and generate local publicity- Released two new products

Quincy, Massachusetts

As Director of Product, I owned the entire life cycle of our SEO, SEM, Analytics and Content Marketing programs. During my time in the position I released three new products, developing target personas, producing market research,in- market testing, training sales and operations for release, producing marketing collateral and supporting documentation and providing direct field support after release. My approach is to take great care in understanding the problems the clients have and developing solutions that address them in an easily recognizable way. This approach allowed sales to focus on selling the product, rather than having to explain it. I took pleasure in interacting with clients and sales directly, taking their feedback and using it to further refine our offerings in an iterative process. My hands-on approach made me a go-to resource for product questions and general marketing questions from the field.

Quincy, Massachusetts

At Propel Marketing, I've redesigned our international SEO program to bring boutique SEO practices to main street America and beyond. We serve small, medium and a growing number of enterprise-level clients, offering long-lasting results using proven methodology that has resulted in impressive results quarter after quarter. I owned the entire lifecycle of this program, from earning buy-in from the C suite and finance to creating market research, go-to market plans, training materials including live presentations and webinars, and post-release support. I was known as a get-it-done worker who wasn't afraid to sit down with individual sales people to help them see the full potential of a client, even beyond my own products. Results:Net revenue churn cut in halfNet Client churn reduced by two thirdsARPU trending upwardI also created an analytics department to ensure that we're backing up our talk with full reporting that doesn't filter out the "bad news," accurately shows off the good stuff and displays what our client's ROI really is. Having a dedicated analytics team means we can serve as trusted advisers for our clients, and drives all our products, from PPC and Display advertising to responsive websites, to improve to better serve our customers. Our holistic view of SEO goes beyond metas and backlinks, approaching our client's web properties in a way that will make the greatest impact on their business. The real strength of our program, however, is our complete transparency. We base our actions on analytics, and we give our client's access to that same information.

Saugus, Massachusetts

* Coordinate content creation for more than 130 clients * Manage a team of 7 social media and content professionals* Review site analytics with account managers to develop campaigns and refine content strategies to increase organic traffic using SEO and improve important site KPIs* Consult with account managers to meet client objectives regarding organic page rank for geo-specific and product-specific terms* Work with automotive clients to build presence for upcoming vehicles and events* Design, build, manage and write for client blogs using Wordpress, Blogger and Tumblr to create cohesive branding, build high-quality inbound links and drive organic traffic while producing periodic traffic reports based on Wordpress analytics* Write timely press releases about automotive industry news that have led to clients being featured in the New York Times, Wall Street Journal and the Associated Press* Edit assets from staff and freelance writers using current SEO best practices and AP style with an eye on journalistic accuracy and style* Consult with account managers to create cohesive marketing campaigns across numerous media platforms, including social media, blogs, press releases and web content* Work with social media staff to develop clear work flow patterns to increase efficiency and effectiveness* Organize and lead company-wide weekly innovation hour meetings to drive new work patterns, reporting systems and advise account managers of the latest Google algorithm standards* Write direct email-marketing assets directed at driving traffic to the client website * Develop new client proposals based on client site research, Google best practices, social media best practices and consumer review information* Organize new client on-boarding process to ensure clear workflow and manage expectations* Run training programs for new hires

* Organize coverage of eight local high schools* Manage in-house staff and freelance writers* Personally cover events and write feature stories about local people* Design a daily newspaper section using set guidelines and style on deadline* Proofread and edit stories for accuracy and style* Take photographs of events and apply digital processing to ensure quality* Work with the advertising department to package events with ads

* Provide coverage for 36 Upper Valley high school teams from six high schools* Write weekly features on local athletes and events* Manage staff of writers and photographers as well as freelance professionals* Photograph events and people in high quality* Design a weekly multi-page section on deadline with a focus on flow and visual balance using Quark* Weekly updates of company website with sports articles and photo galleries* Maintain a current blog that lets readers in on things happening behind the scenes of local athletics

*Write daily articles detailing local events and people*Shoot high-quality photos and digitally edit*Design and produce multi-page newspaper section on deadline