I thrive at the intersection of creativity and strategic thinking. My journey encompasses leveraging design thinking methodologies to drive customer-centric innovation, optimize processes, and unearth new opportunities envisioning future scenarios.I have worked across various industries on challenging and bold projects, developing user experiences in the tech world, contributing to product design in the sports field, transforming iconic brands and products in the food sector… Show more I thrive at the intersection of creativity and strategic thinking. My journey encompasses leveraging design thinking methodologies to drive customer-centric innovation, optimize processes, and unearth new opportunities envisioning future scenarios.I have worked across various industries on challenging and bold projects, developing user experiences in the tech world, contributing to product design in the sports field, transforming iconic brands and products in the food sector, researching new paradigms in the retail world that were increasingly aligned with the digital experience.Food / Horeca / GDO:My journey has embraced a comprehensive approach to product ideation. This path spans from user research that ignites deep insights, to crafting concept experiences and ideating communication design, all within the beverage and food industry. It's about creating not just products, but sensory experiences that redefine consumption.Sporting Goods:Within the world of Sporting Goods, I've driven innovation processes while sculpting product designs within the cycling sector. My focal point surpasses aesthetics; it's about forging functional and experiential value that stretches conventional boundaries.Retail / Fashion:With my team I conceptualized immersive and interactive store prototypes, as well as curate captivating experiences that foster emotional bonds, all while leveraging the potential of data. My interest focuses on reshaping the retail landscape by embracing novel paradigms that seamlessly blend physical and digital. Show less

I seek to inspire and empower students to explore the vast potential of computational methods in the realm of music. From algorithmic composition and digital sound synthesis to music information retrieval and interactive performances, we embark on a captivating voyage of innovation.

Through real-world projects, and collaborative workshops, I empower students to explore the boundless potential of interactions between users and technology.

Audiofficine started in 2008. The training is targeted to studio and multimedia production. Audiofficine is characterized by the highest quality standards and by the great attention and flexibility it offers its students.

Happytobehappywith was a team of creative technologists, digital and multimedia wizards, and design enthusiasts, united by a shared passion for crafting captivating experiences.We have worked with iconic brands in the food and hospitality, sport equipment and tech industries.