Founded and developed a boutique full-service Internet marketing company specializing in advanced search engine and branding optimization techniques (SEBO) that bond customers to companies and their products while increasing visibility. Oversee daily sales and operations including SEO, website design, digital marketing, inbound marketing campaigns, social media, local search marketing, content marketing/blogging, infographic and logo design/development, public relations, PPC, SEM, and corporate branding initiatives. Manage a team of writers, designers and developers. ✔ Recipient of 2014 Best of Business Award from the Fort Lauderdale Award Program in the Internet Marketing Services Category.✔ Grew revenues to $XM in the first year.✔ Work intensively with each client to ensure a solid understanding of their brand, products, services, and business climate to maintain and strengthen corporate goals and objectives while developing the most effective inbound marketing strategy. ✔ Published Author on Urban Times; Glipho; Bob Villa; Medium; and JustLuxe. Blogger for multiple sites and Premium Author on Myblogguest.com.✔ Measure analytics and ROI, manage all SEO tools (Raven, Basecamp, Cognitive SEO, Moz, Majestic, Ahrefs, etc.), and oversee all client management and communications. ✔ Ensure Google places optimization and Bing local optimization. ✔ Develop and drive go-to-market strategies with partners to ensure optimum fit with their capabilities, a sound return on investment on marketing investments and mutually beneficial wins. Integral in generating leads which represent 75% of client business. ✔ Increased clicks and lead generation for clients at an average of 500-1000%.

Responsible for overseeing daily sales and operations for this web marketing company. Areas of emphasis included SEO, website design, digital marketing, inbound marketing campaigns, social media, local search marketing, public relations, PPC and SEM, and corporate branding initiatives. Managed sales, marketing and operational teams.Sales/Account Management/Business Development ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔ Leveraged existing engagements to spawn new business with opportunities that resulted in ongoing profitable revenue growth. Increased company revenues more than 600% during tenure.✔ Built hundreds of residual clients from scratch. Upsold existing clients to bigger development packages. Revived retired accounts. Maintained and exceeded monthly quotas bringing in over $40k per month in revenues. Marketing Initiatives ▬▬▬▬▬▬▬▬▬✔ Developed all site and outreach strategies, and performed competitor and market analysis, as well as keyword research.✔ Analyzed site content and made recommendations, performed link analysis, recognized or created client link assets, and sourced link opportunities. Ensured Google places optimization and Bing local optimization. ✔ Initiated creative development (landing pages), campaign conversion tracking implementation, and advertisement submission and position management. ✔ Also accountable for setup of accounts, conducting bid and campaign management, ensuring quality score management, ROI management (conversion and click-through rate), ROAs, and reporting.

Spearheaded startup of full-service marketing and promotions company, building a strong local and national customer base. Developed concept and design, pitched ideas for promotions, and researched appropriate products and demographics.♦ Select Key Accounts: Miramax Films, Avaya, University of Florida, Rail America, Boise Cascade, British American Tobacco, Brown-Forman (Canadian Mist), DS Waters (Crystal Springs, Belmont, Dannon), Discovery Channel Latin America/Iberia, Stiefel Pharmaceuticals, and BSN Nutrition.Select Sales Accomplishments ▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔ Identified new business development potential within the community and created programs to drive new clientele to the firm.✔ Established territory, proactively built an account base and increased annual sales 156% during tenure.✔ Cultivated and nurtured critical partnerships with key decision-makers and senior management of accounts. ✔ Served as the relationship manager accountable for total servicing of the client and building a continual pipeline of business. Marketing Initiatives▬▬▬▬▬▬▬▬▬✔ Utilized a variety of marketing mediums, from sourcing and developing products overseas, to online solutions, for corporations to target specific demographics resulting in increased exposure, sales, or good will through the use of those mediums.

Key member of the marketing team responsible for assisting large-scale, national accounts in creating innovative, profitable marketing alternatives to generate new business and build/promote equity in their brands. Maintained a $1M book of business.♦ Select Key Accounts: CITGO Petroleum, NBTY (US Nutrition, Sundown Vitamins, MET-Rx, Worldwide, Osteo Bi-Flex), Miramax Films, Avaya, University of Florida, Rail America, Boise Cascade, Mederi Homecare, British American Tobacco, Brown- Forman (Canadian Mist), DS Waters (Crystal Springs, Belmont, Dannon), Discovery Channel Latin America/Iberia, Stiefel Pharmaceuticals. Sales/Account Management/Business Development ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔ Increased client base through networking, media and Internet research, and cold calling of all qualified potential customers. ✔ Top 5% nationally in sales out of 400 representatives in 2002. ✔ #5 nationally in sales, #2 in the Southeast Region and #2 nationally in sales increase over the prior year in 2003.✔ Established points-based, rewards program for Osteo Bi-Flex. The program helped to solidify their #1 position in marketplace, increased brand loyalty, and was responsible for more than 30% increase in sales.✔ Instrumental in implementing a consumer-based, online store (e-commerce) for MET-Rx branded merchandise. Assisted in design of website, functionality of use, selection of products to launch, vendors to use for merchandise, and purchasing.✔ All promotions resulted in accelerated revenue growth and increased brand awareness/corporate identity for specific demographics.

Proactively recruited as Senior Corporate Accounts Manager to assist large-scale, national accounts in creating innovative, profitable marketing alternatives to generate new business and build/promote equity in their brands. Maintained a $1M book of business.♦ Select Key Accounts: BellSouth, CITGO (15,000 locations), Rexall-Sundown (Sundown Vitamins, MET-Rx), Cox Communications, ExxonMobil, Miramax Films, Verizon, SuperClubs, and University of Florida.Sales/Account Management/Business Development ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔ Generated HALO annual sales of $850,000 (FY2000), $725,000 (FY1999) and $600,000 (FY1998).✔ Member of Silver Club or Gold Club for excellence in sales in all 4 years at company.✔ Achieved #2 in the SE region for increased sales over the prior year; 2001 over 2000 (62%).✔ Assisted in negotiating contract for vendor exclusivity with Rexall-Sundown. Secured $250,000 of business the first year with Rexall-Sundown; on target to achieve $500,000 for 2001.✔ Increased HALO’s business 500% over the prior year with BellSouth.✔ One of a 4-member team, playing an integral role in landing BellSouth as a national account.✔ Developed CITGO promotion to coincide with Summer Olympics which increased their retail sales 15%. ✔ Created “Lugs”, a custom retail bear promotion that increased retail traffic roughly 50% and increased retail sales 22%.Marketing Initiatives▬▬▬▬▬▬▬▬▬✔ Member of Technology Committee to evaluate company benefits of implementing emerging technologies. Instrumental in developing a STAR program, a networking database system for quoting and orders. ✔ Planned, budgeted, and managed national campaigns and execution of launches. Incorporated various promotional campaigns with national events, holidays and themes for the Super Bowl, Grammy Awards, 4th of July, Back to School and more.