Principal + Creative Strategist
CurrentFarinella is a creative services agency that discovers, builds, and delivers work designed to inspire and engage. The agency launches brands, connects companies to customers, drives business, and builds trust. We help start-ups, industry titans and local businesses who need branding, narrative development, advertising, communications, websites, content marketing, sales materials, newsletters, and videos. As Farinella principal and creative strategist, I lead every project to ensure client satisfaction. I work hand-in-hand with clients to define strategy and deliverables and hire and manage the team to execute, maintaining transparency at every step.As a brand builder and launcher, I've been fortunate to work in a handful of industries: entertainment, payments, professional services, Internet, healthcare, and construction. I love digging in to find the core of a company or brand and then bringing that to life.As a copywriter, I have experience in just about every type of deliverable. Except stone tablets. Yet. My passion is for discovery and storytelling. As the agency's bookkeeper, I'm not so great. But, I don't get hired for numbers.
