I come from a family of construction builders. While what I do is much different than typical digging and site surveying, building is still what I do best.From paperclips to kitchen appliances to premium audio to robots, I am a master architect and builder of commercial success in markets around the globe. My proven sets of building plans commercialize winning product franchises enabled by breakthrough communications across optimized distribution for B2B, B2C/retail, DTC, partnerships and subscriptions. At Versuni we are turning houses into homes. My team is on a mission to reinvent how Americans and Canadians craft barista-style coffee and create restaurant-quality cuisine in their kitchens. I’m leading the charge to meet consumers where they are and provide value they can see and feel and taste. At iRobot, we changed the world through home robots that make life better. In each case, I start with a blank slate and put the consumer first in building the platform necessary to transform an unmet need into a product and then into a cherished household name.The most important aspect of my experience as a global leader and brand builder is that I earned it in the trenches, rather than the periphery. My career began while working full-time as an undergraduate at a big box store learning the fundamentals of winning at the shelf. I went on to work alongside brilliant partners in engineering, operations, finance, marketing and sales for premier brands mastering how teams collaborate across the matrix. The best part of my 20+ years of experience is leading diverse teams. Whether the rich cultural understanding from my short term and long term expat assignments, or the resource mix of content, sales, supply and engineering personnel of eCommerce teams, every moment offers an opportunity to learn more.