-Create, plan and implement the marketing and sales strategy in accordance with the overall business strategy and objectives to drive and achieve revenue, market share and profit goals. Assess market potential and identify new sales channels and B2C business opportunities. -Participation as a member of the Strategic Planning Committee, involved in the development of company’s long term strategies. -Monitor the competitive landscape and market conditions to identify opportunities, issues, and risks in order to recommend tactical strategies.-Direct and support National Sales Managers to insure execution and accountability of field sales reps activity and results. -Supervise the inside Sales team in managing customer pricing, quotes, contract bid processing, processing of web based bid service monitoring/research and Sales Force contract database. -Manage key customer relationships and oversee all strategic customer decisions while developing and implementing strategies for expanding the company's customer base and sales channel. -Provide monthly sales team summaries, including detailed and accurate sales forecasting, pending risks and future opportunities. Identify, track and report monthly on key sales and customer related metrics, using data to drive actions that achieve targets. Responsible for the accountability of sales of new and existing products to insure inventory turnover while meeting goals and objectives. -Develop and execute a go-to-market strategy for new and existing product lines. Generate qualified sales leads for the sales organization. Establish objectives, performance standards, so as to monitor and track accountability. Supervise the Marketing team of 3 in the execution of the plan. -Collect and analyze market research, customer research, and competitive analysis to identify market trends in the industry.-Drive all social media and web branding efforts to ensure the company's web presence is strong and easy to navigate.

Reported to CEO and sold and managed National Account Portfolio of health systems, Ambulatory Surgery Centers and alternate care sites. Managed sales team and negotiated long-term agreements with healthcare clients, Group Purchasing Organizations (GPO’s) and Integrated Delivery Networks (IDN’s). Worked in matrix environment to develop processes to improve customer experience in all areas of the business. Managed national franchise network including securing new franchisees, overseeing corporate support, handling all legal and compliance requirements, and providing coaching and training to franchisees. Forecasted annual, sales, growth and budget numbers and had full P&L responsibility.• Grew national account business from $1.3 million to over $25 million in recurring annual revenue from 2004 to 2017 by negotiating long-term agreements with new healthcare clients, and increasing sales in existing accounts.• Created monthly review process to audit national accounts, track growth, opportunity, renewals and generate monthly reporting creating more visibility to KPI’s, achievement of goals and opportunities. • Grew franchise business from $8.5 million to $77.7 million in annual revenues from 2002 to 2017 by adding new franchisees nationally and coaching existing franchisees to grow their top line revenue.• Exceeded profit and growth goals for 11 consecutive years and generated EBITDA earnings of 69.7% in 2016, 67.3% in 2015 and 70.2% in 2014 by increasing top line revenue while managing expenses at or below budget.• Improved customer and franchise satisfaction scores by working with cross functional areas of the business to develop and implement internal processes focused on improving customer experience.

Managed and sold national accounts to large health systems and national Surgery Center chains. Developed national sales goals, best practices, policies and procedures and monitored effectiveness. Monitored sales trends, market performance and Sales Representative performance to determine areas needing improvement. Managed Marketing Department involved with generating sales promotions increasing leads, and improving web presence through SEO and Google Analytics. • Achieved 115% of sales budget over three years in position while coming in 15% under expense budget.• Sold 13 national accounts in three years representing $3.65 million in annual recurring revenue.• Secured contracts with top 4 national surgery center chains by negotiating service contract with C-level executives. • Implemented 5-step Selling System company wide and trained Sales Representatives nationally to utilize system creating a structured and systematic approach to the sales process.

Managed Sales Team of 6 Territory Business Managers and 1 Sales Manager in NY, NJ, PA, and IL consistently exceeding sales goals. Developed Marketing initiatives, sales strategies and sales system adopted by company nationwide.

Called on health systems and medical facilities in the Atlanta metro area. Sold $442,000 in recurring annual business in first year ImageFIRST was in the Atlanta market.

Southeast Regional Business Manager Responsibilities:• Managed manufacturer's representatives, called on key accounts and developed new business in a seven state area representing $5.4 million in sale. • Managed sales to key accounts by presenting new products, sales promotions, and merchandising plans. • Analyzed sales, product performance, market trends, category performance, market conditions, and competitive activity and reported to executive management quarterly. • Developed sales and marketing plans reflecting current market conditions.Achievements• Achieved sales increases of 20% in 1998, 24% in 1999, and 54% in 2000.• Managed, trained, and coached 10 manufacturer's representatives ensuring consistent sales growth within each group.• Added 3 new private-label customers and over 20 new branded customers representing an additional $750,000 in annual revenue.

Market ManagerResponsibilities:• Managed team of 15 Sales Representatives covering 4 states and calling on over 4,000 convenience, drug and grocery stores. • Served as liaison between Sell-Thru Services (broker) and clients represented. • Performed headquarter key account sales calls to convenience, grocery, and drugstores. • Performed key account calls to large convenience store chains (Mapco, RaceTrac, Lil' Champ, Farm Stores) achieving consistent increases in sales and distribution.Achievements• Reorganized sales team and realigned territories resulting in more effective coverage and a cost savings of over $38,000 annually for Atlanta market.• Improved client satisfaction scores by 24%.