Define and execute strategy for Similarweb's engagement with the news media, including our own news content development and information we provide to journalists on requests. Oversee Similarweb's public relations agency relationships.

Create data-driven stories for the press and support incoming requests from reporters seeking our web and mobile app data.Key accomplishments:* Edit the Insights blog, which focuses on newsworthy content that can be share with the media, while researching and writing authoritative articles on hot topics like the rise of ChatGPT.* Instituted the practice of proactively asking reporters to for backlink to our blog when using our stats and charts. In the first half of 2023, total media mentions of Similarweb increased more than 370% and backlinks to similarweb.com increased more than 250%.* Occasional guest on Schwab Network's Trading 360 and other TV news programs talking about digital data.* Won an internal award for my work with the R&D team to promote their research on the prevalence of user versus bot accounts on Twitter.* Used Google Apps Script to pull data using the Similarweb API and create spreadsheets and charts with the kind of data most useful for the stories journalists care about.

Carr Communications serves as an umbrella for my editorial and web consulting work.Marketing:* Tact.ai: writing, ghostwriting, and advising on editorial calendar for the Human Friendly CRM company. Created “Sell from Home – the Definitive Guide for Sellers” as anchor content for a 2020 campaign. As Tact.ai gained particular traction with pharma companies, developed specific life sciences messaging.* Datto: partner sales enablement and end user content development for leading business continuity and disaster recovery (BCDR) vendor.* Similarweb - developing data-driven reports based on competitive analysis of web traffic.* RingCentral - editorial and analyst relations work related to the integration of Glip collaboration tool, as well as case studies and other projects related to the core cloud phone service business.* Change Healthcare: papers and articles on healthcare IT and healthcare business trends. Co-authored the narrative to accompany their major annual survey on trends in value-driven healthcare.* Kony: Case studies and ebooks on multi-platform enterprise mobile app development.Journalism:* Reporting for VentureBeat (2021)* Blogging for Enterprisers Project on digital transformation strategies and enabling technologies.* SC Magazine: ebooks on cybersecurity, cloud security, and AI for offense/defense. Survey reports on cybersecurity market trends.* Blogging for Forbes.com on social, collaboration, and digital business trends.* I.T. features for CIO Magazine, CIO Insight, Information Week, and CIOZone.com* Reporting for Defense Systems Magazine and others on military technologies including computer systems and unmanned aerial vehicles.Web development:* WordPress websites and custom programming. Author of multiple plugins, most notably RSVPMaker for event registration, scheduling, and payment. Creator of the open source WordPress for Toastmasters project and operator of the Toastmost.org club website hosting service (WordPress multisite).

Developing authoritative content of interest to Rimini Street customers and potential customers. Supervise article development for a sponsored blog on CIO.com, as well as riministreet.com/blog/ and other channels. Work with executives to help tell the company's story more effectively.

Writing, speaking, and researching collaborative work management best practices on behalf of Redbooth. This took up most of my time for the first half of the year, when I represented Redbooth at the Enterprise Connect and Interop conferences. The Redbooth webcast replay embedded below is based on the collaboration track keynote I presented at Interop, which was followed by a book signing on the show floor.I also wrote for the Redbooth blog, created case studies, and built social media buzz. All this activity revolved around Redbooth's Work Smarter theme of purposeful collaboration and capitalized on favorable notices from Gartner (which picked Redbooth as a "Cool Vendor" in Unified Communications & Collaboration), and key integration partnerships with companies like Box. Redbooth emphasizes team collaboration focused on getting work done, incorporating task management, social collaboration, persistent chat, and an embedded videoconferencing/screen sharing client for realtime communications.

Hired in 2012 to edit The BrainYard, an InformationWeek site focused on social business where I had led the coverage on a freelance basis for a year prior. Since then, I have edited vertical industry sections on education, healthcare, and government. Valued for versatility and ability to come up to speed quickly on the IT concerns of different industries. Disruptive innovation is one continuing theme.Served as social business track chair for the Enterprise 2.0 / E2 conference series. Developed the Social Business Leaders awards program. Spoke and moderated panel discussions at many other industry events.Also coached colleagues on the effective use of social media as a traffic driver and outperformed all colleagues by this measure. Created a tool to automate Twitter posts with columnist @handles and other tagging, integrated with the HootSuite API.

Lead coverage of social business (enterprise social networking, collaboration technologies, and business uses of social media) on InformationWeek.com. Also served (and continue to serve) as a track chair for UBM's E2 conference series, which focuses on Enterprise 2.0 and social business.

Daily news and analysis for InformationWeek.com and The BrainYard, focused on enterprise social media technologies. This is a regular freelance gig, in addition to all my others.

Researching and writing reports on the technology market and what distinguishes the best and most productive users of any given technology.

Writing a twice-weekly column on information technology issues for small to midsize businesses. Everything from website marketing and management, to cloud computing, to nuts-and-bolts issues like picking the right accounting system.Index to columns: http://bit.ly/dmx3Ps

Researched and wrote in-depth case studies on technology implementation and management. Advised the editorial team on technology issues the magazine should be covering.Wrote popular cover stories on "How Google Works" and "Is Second Life Ready for Business," as well as stories more focused on corporate IT such as a profile of the University of Pittsburgh Medical Center and its work with IBM on creating an on-demand, virtualized infrastructure. Traveled to Sierra Leone to report on the technologies of United Nations peacekeeping. Participated in a NASA identity management project review.Presented a keynote talk on "Integrations Successes and Flops" at the 3rd International Conference on COTS-Based Software Systems (ICCBSS 2004). Participated in Ziff Davis events on disaster recovery, services oriented architecture, and virtualization.In 2005, Baseline was a National Magazine Award finalist for general excellence (circulation 100,000 to 250,000). The technical how-to content of the magazine won multiple Neal Awards for business journalism.

Covered the advent of the commercial Internet and the rise of Java, XML, and Web services technologies. Played a leading role in magazine cover stories and news analysis for online edition. Helped refine the magazine's focus to emphasize Internet usage by businesses of all types, not just dot-coms.Moderated panel discussions at the Internet World trade shows and other industry events. Ran the Internet World Best of Show Awards program at the conferences.

Managed projects and marketing strategy for a firm that provided research, writing, editing, and illustration services to software development organizations, particularly regarding object technology.

Managed projects and marketing strategy for a firm that provided research, writing, editing, and illustration services to software development organizations.

Starting as a small town beat reporter with this newspaper in Waterbury, Conn. Developed a specialty in computer assisted reporting and introduced new technologies to the newsroom.

Intern, and later stringer