David Feldstein Email & Phone Number

Seattle, Wa, Us

Responsible for identifying and developing disruptive innovation opportunities across the customer experience.

Seattle, Wa, Us

Identified product innovation opportunities across PV’s live sports customer experiences, including Search, Discovery, and in-Playback, and developed and built customer-facing features that expand content selection, drive engagement, and enhance retention.• Designed new content discovery CX, winning innovation awards and securing prioritized development.• Developed new customer experience to support tentpole property in 2022 that leverages Amazon’s unique customer touchpoints.• Defined new strategy to improve the appeal of box art and detail pages for live sports programs, adding compelling imagery by mapping programs to authoritative sports data. Automated the creation artwork for those pages. Enhancements drove click-through rates up 23%.• Expanded licensing of sports metadata by 400%, and use across the organization to improve operational efficiency by over 750%.

Evaluated market and redefined product strategy. Launched multiple new products. Managed internal and external development teams. Created new workflows and defined new tools. Led branding and marketing strategic efforts.FOX Sports GOLaunched company’s initial TV-Everywhere experience across web, mobile and living room. Worked across business units to operationalize and optimize signal and data flows.» Pioneered combination of broadcast network (210+ local streams) with national cable (6) and regional sports networks (18) in a unified app» First-to-market Apple TV application with live-stream from app home screen and multiple-stream mosaic—demoed at WWDC» Streamed Super Bowl XLVIII for first time via native iOS and Android apps (2014), and Super Bowl LI across a full suite of connected devices (2017)• 32M downloads• +114% min./user/month• +123% users/month• +379% total min. streamed All data points CYoYFOX Sports AppCompletely reimagined a daily sports app to deliver a differentiated, personalized experience in an increasingly commodified market. Spearheaded strategy for FIFA World Cup, driving apps to #1 in Apple App Store and in Google Play.» ‘Hero’ treatment for favorites to deepen emotional engagement» Headlines on scoreboard that speak to user’s rooting interest» Key Plays on each scorecard so user doesn’t have to dig for them» Unique Live TV browsing feature integration in Home screen • +52% 4-wk. retention rate• +197% users/month• +70% min./user/session• +225% total min. engaged• +70% min./user/session All data points CYoYFOX Sports VRDeveloped for iOS, Android, Gear and Daydream. 75+ live VR events to date. Social features to allow for virtual co-viewing.Additional initiatives» Developed advanced advertising and premium products, including Highlight Machine, GameTrax and first-of-kind visualization for UFC events» Integrated sports content into existing FOX NOW products, helping drive UI shift to live content

El Segundo, Ca, Us

Led product efforts in sports vertical. Directed team of 30 with annual budget of $5M to produce over 6000 hours of live interactive programming a year. Oversaw lifecycle for multiple products. Increased product line reach and engagement exponentially, delivering features to one in three of all addressable households.» Produced first apps for NFL Sunday Ticket, delivering authenticated live streaming, real-time highlights and data» Created ScoreGuide™ to provide DirecTV users with one-button access to live sports scores, channel tuning, and recording; used by 1.5M homes each week—to date, most-widely and frequently used such app in the U.S.» For major sports properties including MLB, US Open, the Masters and NASCAR, pioneered first-of-kind digital media experiences.» Generated $20M through the creation of new advertising inventory across STB, mobile app and web platforms»Sports Emmy 2010; Mobile Excellence Award, 2009 and 2008; Global Media Award 2008; Technical Emmy 2006• Drove Engagement: +20% min. viewed• Increased Usage: 25% YoY growth rate• Lifted Customer Satisfaction: 62% rate services as valuable/extremely valuable

Co-authored business plan and oversaw production for pioneering 3D production firm. Negotiated funding and licensed company IP, successfully positioning company for next round of funding. Reported to CEO.»Concluded NFL agreement and shot Super Bowl in 3D for first time, using proprietary technology

Austin, Tx, Us

Rebuilt struggling production unit of broadband education company. Managed startup’s 40-person production and design staff and annual production budget of $2.5M. Reported to CEO.» Doubled production capacity while reducing per unit costs by one-third. Instituted best practices based on use-case requirements, iterative design and artifact-focused milestones

Mfa, Film Production, Writing Emphasis

Ba, Film

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