David Ferialdi Email & Phone Number

Los Angeles, CA, US

Burbank, CA, US

Los Angeles Metropolitan Area

• Established the Entertainment vertical at VDX.tv, building a new revenue stream from the ground up by establishing strategic partnerships, aligning with executive stakeholders, and executing tailored client strategies.
• Acted as the chief client-facing lead for prospective and current Entertainment accounts, quickly building a strong client roster through strategic outreach and leveraging my professional network.
• Collaborated with Senior Leadership, Creative, Media Planning, Product Development, Inventory/Supply, Data, Legal, and territory teams to craft cohesive strategies and product innovations tailored for Entertainment.
• Drove revenue growth and activity within the Entertainment sector by executing customized growth strategies, achieving a 100% client retention rate between 2023–2024.
• Developed and implemented a comprehensive outreach and landscape mapping strategy, targeting high-impact accounts and building connections with key marketing leaders and decision-makers.
• Educated marketing leaders and agency teams on VDX’s proprietary solutions, communicating unique value propositions and positioning VDX as a strategic partner for solving industry-specific challenges.

Burbank, California, United States

The pandemic inspired me to achieve something I didn't think was possible with my traditional career in marketing - turning a passion for fitness into a career in personal training. I provide and promote the ultimate athletic training program at F45 ranging from cardio, resistance, and HIIT group fitness. Keywords: Fitness, Personal Training, Wellness.

Los Angeles Metropolitan Area

• Responsible for overseeing the planning, development, and execution of the agency and clients’ entertainment marketing and advertising initiatives, including branded integrations, promotions, and product placement.
• Foster robust relationships with studio executives and filmmakers to generate sales through 500+ successful marketing partnerships including product marketing, marketing communications, advertising and public relations.
• Administer a highly-skilled team of managers, assistants, and editors to address project leads, generate creative assets, maintain operations and inventory, and complete regular media and performance reporting.
• Spearhead clients’ entertainment marketing programs, report viewership from confirmed exposures in feature films, and delivered their featured products to upcoming films and series.
• Established client partnerships with over 450 productions ranging from major studio films, TV and streaming movies, and independent productions.
• Secured multi-level partnership between Ben & Jerry’s and Marvel’s Avengers: Infinity War and Avengers: Endgame, including the verbal placements of fictional Ben & Jerry’s flavors “Stark Raving Hazelnuts” and “Hunka.

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

• Conducted market research and developed effective online and offline marketing campaigns across Cable, Satellite, Cinema, Radio, Print, Out of Home, Digital, Social, and added value programs for all FOX Broadcast shows.
• Delivered one billion media impressions and received 3.4 tune-in ratings (7.5 million viewers) by creating a $11M traditional and digital media campaign for the Empire Season 4 premiere, targeting female viewers, broad.
• Revised media proposals from the agency, presented constructive feedback, and deferred useful plans for approval to company leadership.
• Rationalized campaign planning and ensured efficient media buys for premieres and follow-up campaigns by demarcating six marketing personas and unique media consumption habits based on market research.
• Directed media partners on audience targeting, creative strategy, and campaign timing while delivering effective techniques.
• Guaranteed to limit media spend within budget by tracking campaign accounting, invoicing, and media purchase authorizations.

Los Angeles Metropolitan Area

• Acted as a marketing liaison among internal departments and partner business units, such as TV, Music, Publishing, Legal, and Consumer Products for campaign planning.
• Facilitated the International Strategic Marketing and Trade Marketing programs of all Twentieth Century Fox distributed films ranging from Tentpole, Arthouse, Animation, Fox-Marvel, New Regency, and acquired categories.
• Spearheaded the catalog and distribution of publicity/advertising materials (print, A/V) and localized ad materials, including logos and key terms used for franchise alignment across all business units.
• Communicated publicity memos effectively, announcing loglines, casting, soundtrack announcements, and material debuts to regional management and international territory offices.
• Operated cross-functionally with 70 international offices, three regional teams, and domestic counterparts on the coordinated marketing plans of over 65 films.
• Superintended the restructuring and internal training of a company-wide and worldwide database housing marketing assets, including localized materials, embargo notifications, and usage restrictions.

Burbank, CA

• I supported the Marketing Clearances team on global print and A/V advertising creative.
• I generated reports that tracked domestic MPAA film ratings and company trailer placements, monitored legal clearances of theatrical print and A/V advertisements and audited the localization and trafficking of.

Santa Monica, CA

• Reported to VP of Corporate Alliances and created sales sheets, researched promotional brands and partnerships aligned with show target markets.
• Provided sponsorship analysis and and research of Dick Clark Production shows and competitor shows.
• Contributed to the sponsorship planning and implementation of the following shows: "American Music Awards 2013, Streamy Awards 2013, Billboard Music Awards 2013 as well as the Country Television Awards new venture.
• Served as event staff for promotional duties during the Streamy Awards and the ACM Awards, guiding celebrity guests through Green Room, Gift Lounge, and Promotional Walk-throughs.Keywords: Strategic Alliances.

Glendale, CA

• I served as a Production Assistant to Producers and Filmmakers on the "Me and My Shadow" feature films and "Kung Fu Panda" animated series.
• Participated in Production meetings in beginning stages of production pipeline, coordinated social and celebratory gatherings for cast/crew, managed crew contact information and credits, and maintained crew display.

Riverside, CA

• I managed the production, logistics, and marketing of private film premieres, campus keynote speakers, and public concerts. I oversaw complete event development, including marketing, logistics, and operations and.
• Organized 15 corporate film screenings and speaker events for the UCR community.
• Benchmarked predecessors in terms of quantity of events over the contract period, and notability of speakers invited to the campus (Doug Ellin on the creation of "Entourage", Johnny Cupcakes on his entrepreneurial.
• Managed a team of 6 volunteer members and developed an experiential learning experience to build leadership.
• Served as Chairman of Attractions for public music & arts festival, Spring Splash, bringing the first large scale attraction (a Ferris Wheel) to the campus.Keywords: Event Planning, Marketing, Production, Negotiations.

Venice Beach, CA

• Coordinated $15,000 of foreign film sales and assisted in marketing outreach.
• Managed inventory of over 10,000 products for international sales.
• Prepared presentations for internal operations and office administration.
• Assisted with distribution campaigns for 4 films and acquisition campaign of 2 films.

• Contributed insight to the Board of Directors as a undergraduate delegate, representing chapters in Southern California, Arizona, and Nevada.
• Sat on committees of Alumni relations and Chapter Operations.
• Managed communication for respective chapters concerning international announcements, changes in policy, and chapter networking.
• Coordinated election of successor.

Westwood, CA

• Organized 22 client schedules of meetings, auditions, & activities for lead executive
• Researched digital operating systems and protocols for company's founding

Beverly Hills, CA

• Provided script analysis & assistance to executive producers.
• Recorded, illustrated, & edited publicity & press materials.
• Coordinated preparation of sales materials.Assisted in submissions to film festival participations.

M.B.A., Marketing & Entertainment

Activities and Societies: Apprentice to Dr. Richard Sudek and Dr. Christopher Buckstein, directors of the Leatherby Center for.

Certified Personal Trainer, Body Building & Nutrition

B.A., Film And Visual Culture

Activities and Societies: Associated Students Program Board 2011-2012, Director of Films and Lectures Lambda Chi Alpha Faternity UNICEF @.