I was responsible for overseeing all aspects of international marketing for M&L's core brand, "PROLIGHTS," and managed a dedicated team located in Italy. My role encompassed a wide range of responsibilities, including the evaluation and development of marketing strategies. This involved working with various tools and techniques, such as business intelligence tools, SEO optimization, copywriting, Google Analytics, Google Ads, and other aspects of digital marketing.𝐊𝐞𝐲 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬: • Developed comprehensive guidelines for the company's global communication strategy, focusing on effective social media content distribution, the creation of compelling video content, and various other strategic initiatives.• In response to the challenges posed by the COVID-19 pandemic, I orchestrated the creation of webinars to enhance our communication with distributors and adapt to the new business landscape.• Successfully introduced HubSpot as the company's Customer Relationship Management (CRM) system, and played a pivotal role in facilitating its adoption across the organization.• Collaborated closely with the Business Development team to establish new distribution channels in several countries, expanding our global reach and market presence.

As the Key Account Manager responsible for North America (including the USA and Canada), Europe (covering the Iberian Peninsula, UK & Ireland, Scandinavia, and Eastern Europe), Russia, and Israel, my primary role involved developing and nurturing these markets. I operated out of the UK and maintained an extensive travel schedule, spending an average of 140 to 160 days each year on international trips. To proactively shape our future strategies, I traveled to our headquarters every two to three months to collaborate with the sales and R&D teams.One of my key accomplishments was driving the development of marketing plans, which included leveraging social media platforms. This effort resulted in a significant boost in global reach and post engagements.My responsibilities extended to overseeing and coordinating trade-show-related tasks, including managing budgets, liaising with contractors, and strategising our marketing presence at international exhibitions.𝐊𝐞𝐲 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬: • Provided valuable guidance for global communication by introducing innovative marketing strategies and contributing to branding efforts.• Orchestrated the translation of marketing materials to facilitate international outreach.• Modernised product manuals and datasheets to make them more reader-friendly and comprehensible.Delivered comprehensive annual statistics on revenue, metrics, and sales performance. Furthermore, I conducted data analysis dating back to 2010 to assess growth trends and product developments, enhancing our ability to define annual forecasts and refine sales strategies.• Played a pivotal role in streamlining assembly procedures and internal processes, including the design and procurement of a new assembly room.• Spearheaded the recruitment of two new R&D Engineers and an assembly technician through LinkedIn Talent Solutions, taking the lead in recruitment advertising, candidate screening, interviews, and offer negotiations.

Engaging in both B2B and B2C development, my primary focus lay on event, production, and rental companies, particularly within the realm of lighting and creative video mapping. My core responsibility involved cultivating and expanding the market, with a special emphasis on forging connections with lighting suppliers in the United Kingdom. In addition, I excelled in providing competitive quotations and offering expert advice to customers based on their unique equipment requirements. I wielded a significant influence on CAPEX spending decisions and played an integral role in bolstering the market presence of domestic and international brands through White Light.As part of my multifaceted role, I also delivered invaluable Technical Sales guidance to our inside sales team. This assistance encompassed aiding them in handling complex sales and estimates, as well as crafting informed proposals for customers. I actively participated in shaping technical specifications for projects and various internal initiatives.𝐊𝐞𝐲 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬: • Successfully expanded White Light's reach into markets that had previously not recognized our sales division.• Played a pivotal role in leveraging my technical sales knowledge for the launch of "Shop WL."Championed ArKaos as a professional brand of Media Servers in the UK, complete with technical training and the "Map like a PRO" initiative.• Actively represented White Light at multiple trade shows, effectively communicating our core values.Collaborated in the setup and teardown of trade show events, contributing to their seamless execution.Demonstrated White Light's exclusive brands to university students and engaged in developing relationships with new industry contacts.• Employed data analysis to re-engage with existing accounts, frequently converting inactive customers into new sales.• Proactively sought out cost-driven international customers to invest in our B-Stock offerings.