David Ferreira's Location
Greater Boston, United States, United States
David Ferreira's Contact Details
David Ferreira work email
- Valid
- Valid
- Valid
David Ferreira personal email
n/a
David Ferreira phone numbers
About David Ferreira
Accomplished Senior Executive with extensive experience in CPG, Retail, Foodservice, and Wholesale channels within fast-paced, high-growth Private Equity-sponsored mid-market companies and Fortune 500 corporations. As an agile and entrepreneurial leader, I excel in building strategies, capabilities, teams, and cultures that drive accelerated top-line and bottom-line growth.Proficient in both resource-constrained and larger matrixed organizations, I swiftly build relationships across levels, functions, and teams to achieve desired outcomes. I have a proven track record of building national brands and increasing category sales with retailers, operators, and distributors.My strengths in general management, P&L ownership, business strategy, new business development, sales execution, retail operations, partnership building enable me to lead effectively in dynamic environments. I am fluent in English, French, Spanish, and Portuguese, which enhances my ability to connect with diverse markets. As an energetic, optimistic, and decisive leader, I inspire and engage teams to achieve breakthrough results.
David Ferreira Work Experience Details
-
Advisory Board MemberSoftstartusaBoston, Ma, Us -
Vice President Of Global Wholesale (Hospitality, Retail, International, Cruises, Travel Retail)Jde Peet'S Jan 2017 - PresentAmsterdam, North Holland, NlIn addition to the responsibilities since Jan 2017:• Responsible for B2B Annual Operating Plan (AOP), OPEX, Ebit and Working Capital as well as the 5-year Value Creation Plan (VCP)• In charge of the hospitality channel (hotels, restaurants, cruise ships)• Revamped market approach within the hospitality sector and the wider HoReCa/BaReCa landscape resulting in CAGR improvement from 2.3% to 15%• Managing several food service national accounts, GPO’s and brokers (Avendra, Sonesta, Darden, Loews, Omni, Sysco, Chefs W. Etc.)• Managed company flagship retail store in downtown Boston• Successful QVC relationship and multiple "sold out" airings• Launch of single serve coffee machines as well as coffee and espresso capsules (L'Or) across multiple channels: hospitality, retail and online wholesalers• Managing multiple National Retail Accounts: Costco, BJ'S, Macy's, Dillard's, Bloomingdale's, Neiman Marcus, Belk, Target, Military• Create and manage Tea Forte BtoB LinkedIn campaigns for lead generation• Manage 35 international distributors• Oversee full funnel marketing DTC with our foreign markets• Strong financial acumen analyzing P&L and identifying cost savings opportunities• Team of 4 direct reports with 1 Sales Director for International, 1 Sales Director for US Retail, 2 Sales Managers for On Premise/Hospitality -
Vice President Of Global Retail Wholesale (Retail And Travel Retail)Jde Peet'S Jan 2017 - Dec 2018Amsterdam, North Holland, NlFOCUSED ON THE TEA FORTE BRAND• Manage and Develop the revenue strategy of the channels (Department stores, Independent gift stores, Corporate Gifts, Travel Retail, International Retail and On Premise) in order to achieve financial targets and maximize profit• Reshaped the entire P&L structure for retail, international and travel retail by implementing RGM Revenue Growth Management strategies• Business Development; analyze the total US market, identify opportunities and niches, develop a plan and determine needs to acquire new accounts within the marketplace• Drive the International expansion and roll out of the brand within the international markets with a keen eye on simplicity, strategic and sustainable profitable growth• Design and implement the Global Travel Retail strategy for Tea Forte• Build and lead the sales team, drive respective team goals and foster ongoing skill development for team members (team of 3 direct reports with 1 Director for International Sales, 1 Director for independents and gift stores and 1 Director for Key Accounts)• Manage key customer relationships and participate in closing strategic opportunities• Member of the Executive Leadership Team
-
Head Of Global Travel Retail And Premium ChannelsA.T. Cross Company Jan 2013 - Jan 2017Providence, Rhode Island, UsWORLD TRAVEL RETAIL• Defined world Travel Retail strategy for all sub channels: Airport Duty Free, Airlines, Cruiseships, Border stores, Downtown Duty Free, Newsstands and Bookstores. More than 600 doors and 25 airlines.• Defined world Travel Retail strategy for all brands (Cross, Sheaffer and Ferrari)• Developed partnerships with other Ferrari licensees• Worked with several global accounts: Dufry, LS Travel Retail, Heinemann, Aer Rianta, DFASS, DFW, Duty Free Americas, Everrich, King Power, etc.• Managed Caribbean region (local markets, export, distributors and Travel Retail).• Developed assortment plans by door profile for various store and shop environments• Developed and executed strategies to drive the business and accelerate growth• Seeked and finalized new business opportunities• Updated new Travel Retail brand identityUS LOCAL MARKET LUXURY/PREMIUM CHANNEL Starting July 2015• Managed the entire US premium retail channel (pens shops, luggage stores, Jewelry stores...) - 300+ doors.• Expanded new categories: small leather goods (wallets, purses, totes, belts), watches (Swiss and Quartz) and eyewear (readers and sun readers• Implemented new trade agreements with top retail partners• Improved brand image and visibility ensuring new brand’s standards• Drived improvement in brand performance by creating proactive and efficient trade marketing plansUS NATIONAL ACCOUNTS Jan 2013-June 2015• Managed several US National Accounts: Things Remembered, Fry's, Kohl's, BJ's Wholesale Club, Fry's electronics, Barnes and Noble, CVS, optical buying groups: more than 2000 doors.• Managed the US Military Exchanges: Navy, US Army & Air Force (AAFES), Marines, CIA, Veterans, West Point and Naval Academy, etc. -
Travel Retail Manager & Us National AccountsA.T. Cross Company Jan 2010 - Dec 2012Providence, Rhode Island, Us• Managed several US National Accounts (Things Remembered, BJ's, Barnes and Noble, CVS, Optical buying groups, etc.): more than 2000 doors.• Managed the US Military Exchange channel (Navy, US Army, Air Force, Marines, etc.).• Managed the Duty Free markets of the Americas and the Caribbean region (Local Markets, Export and Travel Retail). 500 doors+. Example of accounts: Host, LS, Aldeasa, Duty Free Americas, Dufry, Aer Rianta, Hudson, DFASS, Motta, Wisa, etc.• Managed the in-flight and cruise ship businesses for the Americas• Opened in the USA the first Cross airport store worldwide• Developed assortment plans by door profile for various store and shop environments• Developed and executed strategies to drive the business and accelerate growth• Seeked and finalized new business opportunities• Management of a team of 1 Area Manager, 5 sales agents and 3 distributors.
-
Travel Retail Manager - AmericasA.T. Cross Company Apr 2007 - Dec 2009Providence, Rhode Island, Us• Managed the entire Duty Free markets of the Americas and the Caribbean region (Local Markets, Export and Travel Retail). Total of 400 doors• Managed the in-flight and cruise ship businesses for the Americas• Opened in the USA the first Cross airport store worldwide• Developed assortment plans by door profile for various store and shop environments• Developed and execute strategies to drive the business and accelerate growth• Seeked and finalized new business opportunities• Management of a team of 1 Account Executive and 2 sales agents
-
Area Manager Travel Retail - Latin AmericaGuerlain (Moët Hennessy • Louis Vuitton) Sep 2005 - Apr 2007Paris, Fr• Perfume & Cosmetics division of of the LVMH Group (Moet Hennessy Louis Vuitton)• Managed Latin America (from Mexico to Chile) with more than 100 doors in Airports, Tax-Free zones and airlines• In charged of the P&L for the entire region -> Operating profit improvement• Managed a team of 2 sales delegates and 20 Beauty Advisors• Full involvement in all aspects of the business such as marketing, promotional plans, merchandising, terms and conditions negotiations as well as training• Seeked and finalized new business opportunities with channel partners -
Marketing ConsultantFrogpad Jan 2005 - Aug 2005• Online Marketing Campaigns• Affiliate Programs• Database Management• Online Stores Development (Ebay, Amazon Seller Central)
-
Product Marketing ManagerYves Rocher Mar 2002 - Dec 2004Issy-Les-Moulineaux, Île-De-France, Fr• Launched new products for the USA and Mexico (skin care, fragrance, make-up, body care, etc.)• Defined and optimized consumer and distributor promotions, depending on price elasticity, individual versus bundle sales, importance of product lines• Improved the service rate from 86% to 99.5%. Monitored and transmitted the Division needs to the Supply Chain• SKU Management: provided vision and strategic direction for new and existing products. Managed launches and cancellations for the USA and Mexico based on profitability and ROI. Planned SKU reduction from 1000 to 400 within 5 years• Provided Pricing Analyses for the USA and Mexico• Participated in creating promotional development budget: $3 million/year• Created detailed product sales analyses for company directors• Defined company website contents (shopping cart, product description, FAQ, etc.)• Developed, wrote and implemented new policies & procedures • Managed Philadelphia based Product Marketing Associate -
Marketing/Pricing ManagerGroupe Casino Sep 2000 - Dec 2001Saint-Étienne, Fr• Launched new business supermarket chain (“Leader Price”) in Buenos Aires, Argentina• Developed product pricing strategy• Forecasted and analyzed sales• Category Management: beverages, food, personal and beauty care, house and home• Created market surveys, database and reports specifically for the supermarket brand• Marketed and advertised communication plan, promotional mailing and POS displays• Managed Price-tracking Associates -
Product Manager AssociateUnilever Jan 2000 - Jul 2000Blackfriars, London, Gb• Launched new products (Amora Maille)• Packaged, designed and updated products• Tracked leading competitor sales• Managed consumer and trade promotions, partnerships, instant discount and mail in rebates• Created and developed displays with Pop agencies• Assisted in the creation of the Retail Spice Annual Marketing Plan -
District Manager (Hot Beverages And Baby Food)Nestle Jun 1999 - Aug 1999Vevey, Ch• Negotiation with supermarkets• Planogram resets (entire lineup of baby food and hot beverages)• Launch of the "NES" coffee line in POS targeting younger consumers• Installation of seasonal displays in vacation destinations -
District ManagerBel Group Jun 1998 - Aug 1998Suresnes, Île-De-France, Fr• Negotiation with supermarkets• Planogram resets (entire lineup of cheese)• Launch of the "Babybel yellow" line in POS• Installation of seasonal displays in vacation destinations -
Assistant To Chief Executive OfficerHenner And Associates Jun 1997 - Aug 1997• Developed commercial sales• Created communication plans• Plan media strategies
David Ferreira Skills
Retail
Sales Management
International Marketing
Negotiation
Strategic Planning
Cross Functional Team Leadership
Analysis
Financial Analysis
Time Management
Retail Marketing
Foreign Languages
Linux
Duty Free
Consumer Goods
Persuasion
Computer Hardware
Computer Graphics
Problem Solving
Judgment
Sales
Luxury Goods
Cosmetics
David Ferreira Education Details
-
EsscaInternational Trade -
Lycée De MontgeronBusiness/Managerial Economics
Frequently Asked Questions about David Ferreira
What company does David Ferreira work for?
David Ferreira works for Softstartusa
What is David Ferreira's role at the current company?
David Ferreira's current role is Advisory Board Member.
What is David Ferreira's email address?
David Ferreira's email address is df****@****rte.com
What is David Ferreira's direct phone number?
David Ferreira's direct phone number is +130572*****
What schools did David Ferreira attend?
David Ferreira attended Essca, Lycée De Montgeron.
What are some of David Ferreira's interests?
David Ferreira has interest in Traveling, Movies, Reading.
What skills is David Ferreira known for?
David Ferreira has skills like Retail, Sales Management, International Marketing, Negotiation, Strategic Planning, Cross Functional Team Leadership, Analysis, Financial Analysis, Time Management, Retail Marketing, Foreign Languages, Linux.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial