David Henson Email & Phone Number

St. Louis - Chicago

Specializes in aligning ideal branded promotional opportunities to strengthen sales, value and enhance brand positioning through experiential consumer connectionsDevelop story line and positioning, package property assets to secure brand partnershipsSecure marketing partners to use new digital platform to build brand exclusive live experiences

Greater St. Louis Area

Secured select intellectual sports and entertainment partnerships to enhance our brand’s consumer connections to grow sales/share. Collaborated with brand management to fully leverage sponsorship assets to drive internal KPI performance targets. Consistently challenged professional sports leagues and entertainment properties to deliver stronger activations and relevant experiential opportunities. • Managed and deployed a 10.2M Marketing Budget to drive brand growth• Negotiated and closed 5 year national Live Nation partnership securing branding and activation in 30 prominent entertainment venues nationwide• Secured Warrior Dash and Tough Mudder adventure race properties to target Shock Top brands core consumer to deliver 300,000 millennial consumers in 2014 and 600,000 in 2015.• Secured national partnership for Rock ‘n' Roll Marathon for Michelob Ultra increasing the brands exposure to 1.2 million consumers.• Activated exclusive category sponsorship for Stella Artois at the 2014 and 2015 Kentucky Derby resulting in a 2.3% increase in sales. - Managed partnerships to ensure relevance to Multi Cultural (African American and Latino) consumers

Greater St. Louis Area

• Collaborated with field sales teams to negotiate Live Nation, AEG, Another Planet and Independent small venue deals in key local geographies.• Procured agreements with entertainment talent as Brand Ambassadors for Beck's 2014 Art Labels Project: Live Beyond Labels, resulting in significant PR exposure through OOH, ABC GMA, USA Today, and Miami Herald.• Delivered Jamie Foxx and Usher for Bud Light Hotel Super Bowl experiential activation. • Secured Nickelback, 3 Doors Down, O.A.R., Robert Randolph, Switch Foot for NCAA Basketball Final Four activations and Kentucky Derby Eve concerts.

Greater St. Louis Area

• Created a sales and retail driven “ULTRA Flavors” sampling initiative for Michelob Ultra that fueled a 5% increase in displays and 3% increase in brand sales.• Developed retail-based sweepstakes campaign “New Year’s Resolutions” to drive brand awareness for Michelob Ultra. Received 250,000+ entries and awarded 20 fitness machines to winners. • Built successful partnerships for Budweiser Select with Bulloc watches and Cigar Aficionado to drive brand awareness.

Greater St. Louis Area

• Collaborated with brewmasters to create a new brand generating incremental revenue of $6.3 M• Developed sustained marketing/sales/pricing platforms for Bud Ice reversing negative sales trends (-3.1% to 2.9%)• Teamed up with creative agencies to create Point Of Sales material to ensure successful brand rolls out with Natural Ice and Busch Ice

Greater Chicago Area

• Analyzed IRI trends to identify opportunities in key Off Premise retail segments• Developed merch items to secure displays and distribution at retail • Transformed national brand marketing plans into executable sales programs at the local retail level• Secured national and local resources to drive state sales objectives• Developed relevant branding and sales strategies for urban consumers Created customized African American programs to increase sales and brand visibility