David Fickes Email & Phone Number

Herzliya, Israel, IL

Richmond, California, US

Responsibilities span performance marketing, marketing operations and executive leadership team performance reporting. Recent efforts: * Create and implement framework for tracking, analysis and decision support for performance marketing to optimize multi-million dollar demand generation spend.* Create speed to lead tracking, analysis and recommendations.

SAN Francisco, CA, US

SAN Francisco, CA, US

The primary challenge is to answer the question: "who is our next customer and where does she live?" Then, how do we reach her and the thousands like her to drive sales growth at a reasonable cost? Answer: Use lots of data, a bit of market research, statistical analysis, a pinch of luck and insight. Recent contributions include:* Led team building machine.

SAN Francisco, CA, US

As part of the corporate strategy and business intelligence team, was responsible for assembling, automating, and analyzing market intelligence data: including addressable market data, market share, market demand, and customer characterization. Visualized and presented performance marketing data analysis, using data and geographic display methods. Lead for.

SAN Francisco, CA, US

Four-week contract for testing project resulted in full-time contractor work in the software engineering department supporting test case creation for user acceptance testing of changes to SFDC and Oracle ERP systems.Evaluated, updated, and deployed end-user tools (Excel / SFDC) and workflow to support asset transactions exceeding $15 million/month; this.

San Francisco, CA, US

Completed a degree long postponed due to funding of my first magazine startup. One of the first to complete the new data analytics emphasis. Coursework focused on marketing performance analytics, data mining, quality and supply chain analysis and management.

Providing guidance to a number of startup and ongoing business ventures and other projects as a freelance contributor. A recent project involved creating a predictive model using R for likely voters in Cuyahoga County, Ohio (Cleveland) for use in a GOTV (get out the vote) campaign. Future goal is the creating a generalized model for other Ohio counties as.

ADVICE Press filled a gap in the market for books aimed at professional software developers. We published our own titles and also developed and implemented business plans for our partners including IBM Press and Caldera Press.Grew company from inception to 12 titles per year, $650K revenue.

ADVICE Marketing represented technology book and software publishers with titles aimed at programmers and developers. As the co-founder, I hired and directed a distributed sales team combining in-house and outside sales professionals. Sold foreign language rights for multiple titles into multiple languages.Increased clients’ average sales revenue by 165.

Directed all marketing efforts for technology developer focused publisher. After establishing a solid business case for starting a more complete agency, I teamed up with the sales manager and we launched ADVICE Marketing with Prime Time as our first client.

Managed press, media, and marketing efforts for this not for profit technology and licensing organization. Primary efforts focused on communication and ongoing relationships with tech journalists and other technology writers, user groups and software developers. Coordinated PR efforts with member companies and outside agencies. Wrote and edited press.

Conceived, developed, secured over $750K funding and founded SunExpert a full-color, 96-page, monthly technology publication with a controlled circulation eventually exceeding 250,000 qualified subscribers. SunExpert addressed the needs of leading edge developers and end users.

Implemented Sun Microsystem computer network and FrameMaker publishing system to support publication of the multi-volume series, The Complete Works of Albert Einstein. Additional work included design and implementation of a database system for the index of Albert Einstein's known correspondence.

Don Nicholas, founder of Lighthouse, was one of the first to embrace business financial modeling using spreadsheets in the magazine business. Although I worked with the Lighthouse Publishing Model, my primary role involved custom database programming and support for a magazine circulation management system including migration planning and execution from.

Master Of Science In Analytics

Bachelor Of Science In Business Administration, Decision Sciences

Business / Finance

Associates Degree, Business

Education record