David Fieth Email & Phone Number

Greater Seattle Area

Specializing in Outdoor Market analysis, Strategic Brand Development, Retail Sales Modeling, Innovative Market strategies and Unique Product launches through sustainable brand partnerships to create positive change in the marketplace. Deep industry knowledge in the Outdoor marketplace for the following segments Bags - Technical, school, lifestyle, travel Camp Gear - Furniture, Stoves, Lighting, Electronics, Tools, Filters, Cookware and Ignition Menswear - Technical, Casual, Fitness Travel Gear - Bags, Luggage, Accessories, Urban, Lifestyle Food - Camping, Fitness, Snack, Gift Accessories - Gift, Impulse, Holiday, Outdoor, Youth Creating sustainable brand partnerships with world class brands to drive changePartners -Canadian Mountain Holidays, Innate, Big City Mountaineers, Gocase, WildThingsConsulting Clients - Point B Consults, Coleman Research, Gerson Lehrman Group, AlphaSights, GuidePoint Global LLC

Crystal Mountain Wa

Full-time Seasonal Ski instructor specializing in first time junior and adult skiers. Winter seasonal only

Watsonville

The Director of Private Brands is responsible for leadership of a team focused on building profitable sales for West Marines private brands. He will define the vision and strategies for executing multiple private brands positioning within West Marine as well as setting strategies for multi brands as they will need to understand the market, what is in the branded world, and able to identify opportunities for category growth that not only competes with the market, but also fits assortment strategies in collaboration with merchants. He or she is responsible for all levels of Private Brand Operations; Production, Quality, R&D, Inventory, Materials, Shipping, & Packaging, Identifying revenue opportunities, profitability and Sourcing. They will stimulate business through ideas and inspiration to provide clear leadership, discipline and guidance while working with the merchant teams to build unique product o䐉쀀erings for West Marine customers. Responsible to sense trends in the market and analyze

Kent Wa

• Supervised merchandising team for Men’s division and Outlet• Strategic sales planning for division $350 M sales volume• Negotiated and implemented annual vendor business plans • Led seasonal assortment planning and execution for team of 20

Kent Wa

•Business coordination of SAP core system implementation•Responsible for supervising 2 staff, coordinating across multiple work groups•Represented merchandising business needs to IT and SAP design staff•Provided impact assessment and communication to merchandising department

Kent Wa

•Responsible for strategic assortment planning and implementation across multiple stores, online and catalog distribution •Coordinated seasonal design and development cycle to produce innovative REI brand product at market prices•Integrated REI and branded vendor lines in assortment planning cycle to maximize sales and profitability while maintaining excellent vendor relationships•Product Awards – Gear of the Year Award Outside Magazine- REI Taku Jacket (2005), REI Half Dome Daypacks Consumer Reports top rated daypack (1999, 2003)

Westminster, Co

•Opened Westminster store as assistant manager merchandising – achieved best 10 day opening to date for company - 1993•Hired, trained and supervised 50+ retail staff•Transitioned to operations manager – supervised 25 operational staff ,responsible for store budgeting (1995)

Anchorage, Alaska Area

Hardgoods buyer for Ski, Camping, Watersports and Team Sports departments

Bachelor'S Degree, Biology, General, 3.7

Activities and Societies: •Magna Cum Laude, Dean’s List, Phi Kappa Phi honorary fraternityPursued multiple extracurricular activities.

Master'S Degree - Not Completed, Wildlife Biology, 3.7

Activities and Societies: Outdoor activities sponsor, New River advocates, Nocturnal Conflagration expertField Work - Population dynamics.

Cert, Sustainable Business Practices

Activities and Societies: Adult continuing education in sustainable business practices and application to business opportuntitesWorked.

Certifcate In Wine Production, Wine Production, Wine Marketing & Food And Wine Tasting, 3.7

Activities and Societies: North West Wine Academy, SSCC Itern, Volunteer for NWWAPursuing degrees in wine production, sales and marketing.